March 21, 2017

Eventbrite Growth VP on how to Build a Billion-Dollar Marketplace From Scratch

Featured Video Play Icon

Marketplaces are changing the way we work, buy, travel and more. Their business model could well be the best ever: it’s powered by network effects at scale, where supply and demand follow one another, creating a winner-take-all situation. But why will one marketplace gain traction and achieve scale, where others falter? How do you build a winning one? Eventbrite Growth VP and marketplace guru Brian Rothenberg shares what he learned through more than a decade building 4 marketplaces from $0 to $billions.

Brian Rothenberg has spent the last four years playing a critical role in scaling Eventbrite’s business to millions of events per year, generating more than $5Bn in gross transactions since inception. Prior to Eventbrite, Brian helped to multiply TaskRabbit’s business 3x, he co-founded and ran product & marketing for his own marketplace startup SkillSlate (acquired by TaskRabbit), and started his career as a product manager for Yahoo!’s marketplace businesses.

About: Products That Count is a global community of 15,000+ product managers and innovators. Its mission is to provide insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, Lyft CMO and more. It produces coveted programs on product including a podcast, monthly speaker series in San Francisco, New York and London, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest.