November 19, 2014

Behavioral economist Bella Rozenkrants on why you are what you buy

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By popular demand, we are bringing another bright member of Dan Ariely’s Irrational Labs to discuss the impact behavioral economics can have on great products. This talk will explore how consumers construct and show their identity through their product choices. Bella Rozenkrants will share best practices and real life examples of what companies can learn from better understanding consumer identity.

Bella Rozenkrants leads behavioral research at Dan Ariely’s Irrational Labs and is a fellow at XSeed Capital. She helps companies understand and leverage behavioral economics –how and why people make the decisions they do. She holds and M.S. in neuroscience, and will receive her PhD in Behavioral Economics from Stanford in 2015.

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