November 19, 2014
Behavioral economist Bella Rozenkrants on why you are what you buy
By popular demand, we are bringing another bright member of Dan Ariely’s Irrational Labs to discuss the impact behavioral economics can have on great products. This talk will explore how consumers construct and show their identity through their product choices. Bella Rozenkrants will share best practices and real life examples of what companies can learn from better understanding consumer identity.