Category: Growth Hacking

March 21, 2017

Marketplaces are changing the way we work, buy, travel and more. Their business model could well be the best ever: it’s powered by network effects at scale, where supply and demand follow one another, creating a winner-take-all situation.

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December 16, 2016

SaaS industry captain Bruce Cleveland discusses what it takes to get real traction. He was the first venture investor in Marketo, a founding executive at Siebel Systems, and an early product leader at Oracle. His framework, the Traction Gap, features key metrics and tactics startups can use to successfully navigate this key phase in a company’s lifecycle.

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April 27, 2016

How do you go from zero to thousands of users overnight? How do you quickly grow a community online? How do you craft emails and tweets people actually answer? Voted best growth speaker @ SXSW Vincent Dignan shares guerrilla strategy for startup marketing; SEO-boosting tips; a step-by-step approach to rapidly grow social media communities and more.

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October 28, 2015

In only two short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time.  But the secrets behind its growth aren’t what you might expect:  it wasn’t all about analytics and A/B testing.  Slack’s ex-PM lead, Kenneth Berger, tells stories from his time there and shares three surprising principles that helped drive Slack’s success.

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September 23, 2015

Growth hacker Chris Neumann shares growth hacking trends. Founder of conversion optimization firm CROmetrics, Neumann helps companies grow exponentially through data-driven decision making: A/B testing, user testing key flows, end-user surveys and more.

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September 2, 2015

Companies live and die by their ability to drive customer and revenue growth.  Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth.  Ellis will share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and Uproar.

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May 27, 2015
In most companies, data and analytics have historically been considered a service.  However, analysts are now taking a more proactive role in driving businesses, and the more recent introduction of big data has accelerated this trend.  Facebook Analytics VP Ken Rudin shares how his team is aligned behind impact, not insights.
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May 3, 2015

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? Nir Eyal, the bestselling author of “Hooked”, has constructed a framework for designing better products. He also reveals exclusive tips on how to get unhooked.

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February 25, 2015

How do you know what to build next? Whether you’ve just got an idea or already have users / customers, you’re thinking about what the right thing to build is. Co-founder of KISSmetrics Hiten Shah shares best practices to make sure you are doing the right things at every stage of your business using customer feedback and your own point of view to create better products faster.

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August 27, 2014

Recent advances in marketing performance measurement have enabled great changes in how developers and marketers can optimize conversion rates. Conversion optimization expert and founder of CROmetrics, Chris Neumann shares examples and best practices on how marketing and product need to work together to create a great customer experience and business value.

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April 23, 2014

Mobile user acquisition worldwide is challenging and getting more and more expensive. Mobile advertising expert Yann Kronberg shares best practices in optimizing cost per install on mobile ad networks, optimizing user acquisitions strategies and navigating App Store marketing.

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March 19, 2014

On many social networks, resharing or reposting functionality allows users to share other people’s content with friends or followers. As content is re-shared from user to user, large cascades of reshares can form. Lada Adamic will reveal how Facebook re-share cascades are formed and discuss how they can be predicted.

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February 5, 2014

One thing that separates great product people from the rest is how well they use analytics. Dan Olsen, a startup veteran and leading product voice, will share examples and best practices in using analytics to optimize your product and business results.

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