Category: London

The success of a product is increasingly defined by the ‘why’ someone will use a product, over the ‘how’ it should be built. But how do you get people to care? How do you go about showing people why they must use your product.

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Serial mobile entrepreneur and member of Facebook’s Client Council, Joel Freeman shares his experience bringing fast growing apps to market and reveals what he learned along the way, including how to effectively design for virality and retention, how to maximise organic growth and invest in scaling paid opportunities, and what the future of the Appstore looks like.

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