Category: User Experience

June 20, 2017

Drawing from career experiences at eBay, Netflix, Gilt Groupe, Warby Parker and recent moves by Amazon and Google, Chris will discuss early and current innovations in personalization for consumer ecommerce experiences and present hypotheses about where personalization is headed for both online and omnichannel commerce.

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The success of a product is increasingly defined by the ‘why’ someone will use a product, over the ‘how’ it should be built. But how do you get people to care? How do you go about showing people why they must use your product.

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Small, iterative launches are widely considered best practice for product development, and is the strategy that product leaders are most likely to have experience with. But in some cases there can be outsized benefits in creating a big launch moment. How do you decide which approach to go with?

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April 17, 2017

In this episode, Gaurav Hardikar talks about the future of e-commerce. He discusses how to design products that provides an efficient shopping process for consumers, how he drives engagement at Shopkick, and the need to balance stakeholders needs with the needs of consumers.

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April 17, 2017

In this interview, Katherine Kornas talks about Pandora’s commitment to both culture and innovation, the importance of using simplicity and inspiration to inspire growth, and Pandora’s commitment to product personalization.

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April 5, 2017

This podcast compiles the best moments of interviews I conducted with 5 product gurus- including their views on what makes a great product, what makes a great product manager and more.

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February 13, 2017

Adobe/PleanPlum marketing exec Joyce Solano talks about her experience learning how to reinvent Adobe from a software co. to marketing co. She also talks about empathy, brand positioning, and how defining company goals to create your brand story.

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February 13, 2017

On this podcast episode, Stuart Foster (Vice President of Marketing, Hilton Worldwide Luxury & Lifestyle Brands) talks about the importance of simplicity in making your brand stand out in the marketplace.

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January 31, 2017

In this podcast, Anneka talked about understanding the art and science of customer relationships, risk/reward ratio for businesses, and how to build your network through leveraging the people around you.

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December 6, 2016

Clara Nam talks about her passion for product design. She speaks about her job in Silicon Valley as a Product Designer on the Growth team at Yelp. She shares her experience on iterating the Yelp mobile app and finding design solutions to make a successful product. She also discusses using metrics to predict product growth and what it’s like being a women in tech.

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November 22, 2016

Singularity Professor Nell Watson discusses singularity including the notion of AI personhood. She talks about how AI is here to stay because of what she refers to as the ‘autonomous distributed corporation’. She emphasizes that knowledge is power and postulates that it makes sense to involve AI when there is so much data available.

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November 21, 2016

Guillermo Trotti Space Architect, Architect, Designer, Educator, Explorer. He is the president of Trotti& Associates, Inc., an architectural and industrial design firm working on Space and Earth projects. Mr. Trotti is a pioneer in Space Architecture, working with NASA on advanced space human missions. He has designed numerous buildings and products utilizing space technology, and advanced materials. Mr. Trotti has taught architecture at the University of Houston, and industrial design at the Rohde Island School of Design for over 25 years, he continues to lecture at US, and international universities.

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November 9, 2016

Code for America product lead Alan Williams shares the great work he and his team are doing with Code for America, a non-profit organization dedicated to bring government into the 21st century government. He discusses mobile-first government programs like food stamps. If you’re intrigued and would like to get involved, this will get you over the edge.

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October 25, 2016

Companies invest billions of dollars in designing new products every year, but more than 70% of those products fail to monetize effectively. What a waste! “It doesn’t have to be this way. And it needs to stop,” says pricing guru Madhavan Ramanujam.

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September 19, 2016

Marty Cagan discusses the importance of focusing on impact when designing great products. He emphasizes that it is essential that product managers put the customer first to build products that people love. Additionally, he points out how the culture of a business can have a great effect on whether a product can be successful.

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September 19, 2016

How do you know what to build next? It’s all about product discovery, argues product guru Teresa Torres. She shares best practices for product discovery, understanding what customers want, and then building it right. Through impact and empathy we can shift the focus from designing within and hoping a product finds success to human centered design.

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July 18, 2016

ProdPad Head of Customer Success Andrea Saez shares her experience with on boarding new users. On boarding is emotional, she argues- there must be a connection with users. Successful on boarding is about creating a positive interaction. Not everyone learns in the same way and so the more personalized your on boarding the better.

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May 24, 2016

Amazon started as an online book store and today, it’s a leading retailer and cloud computing giant. What are the secrets behind Amazon’s success? Amazon’s product exec Kintan Brahmbhatt reveals the Amazon Way, including insights on Amazon’s approach to building products by working backwards from the customer.

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January 26, 2016

Netflix ex-Product VP Gib Biddle talks about how he and his team grew Netflix from Good to Great. Gib ran product at Netflix between 2006 and 2010, a crucial time in Netflix’s history. The insights he shared were very transferable and he shared both successes and failure.

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December 15, 2015

Product guru and bestselling author Dan Olsen talks about what makes for great products, great product managers and great product teams.

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December 1, 2015

Yelp Product VP Eric Singley talks about growing Yelp in the early days and shares what he sees as mobile product trends and best practices. Note: Yelp and Eric are the amazing sponsors that supported Products That Count from day 1 and make our events possible. Thank you thank you!!!

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November 11, 2015

Bestselling author of The Membership Economy Robbie Baxter reveals trends for the most cutting edge SaaS products. Hint: it’s all about community and access instead of self and ownership.

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September 8, 2015

Silicon Valley design guru Joe Robinson shares his perspective on design trend for tech and mobile products. He also reveals why you should read more sci-fi. Joe Robinson organizes two of the largest design and technology communities in the country: Designers + Geeks and SVNewTech. Previously, he worked at Square, where he was product lead for Square Dashboard and Square Market.

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March 25, 2015

A well-designed workplace is critical to attract A-players and build at first-class culture. The traditional open-space plan no longer suit the need of innovative companies, so what does tomorrow’s work environment look like? Award-winning designer of the new Uber, Cisco, and Yelp offices, Primo Orpilla, shares his secret for bringing creativity, productivity, and culture into the work space.

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February 25, 2015

How do you know what to build next? Whether you’ve just got an idea or already have users / customers, you’re thinking about what the right thing to build is. Co-founder of KISSmetrics Hiten Shah shares best practices to make sure you are doing the right things at every stage of your business using customer feedback and your own point of view to create better products faster.

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November 19, 2014

A member of Dan Ariely’s Irrational Labs, Bella Rozenkrants, discusses the impact behavioral economics can have on great products. This talk will explore how consumers construct and show their identity through their product choices. Bella Rozenkrants will share best practices and real life examples of what companies can learn from better understanding consumer identity.

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October 22, 2014

Early stage startups typically don’t have dedicated product managers / product owners.  But once they get to 30 people or have a few big-revenue customers, lack of product management can be disastrous.  Startup veteran Rich Mironov will talk us through typical symptoms for growing startups, what product managers/owners really do, and why they are important for scaling up.

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July 30, 2014

Money is deeply intertwined with our culture, our relationships, and our choices. New technologies, analytics, and digital currencies are all evolving our relationship with money. Design guru and payment expert Joe Robinson shares his vision for the future of money.

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June 18, 2014

We now have an overflow of user data and web analytics to help us understand what is going on in our products. There is only one thing left… What do we actually want to test? Co-founder of Dan Ariely’s Irrational Labs, Kristen Berman will share real-life examples of using behavioral economics to build great products.

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May 28, 2014

One of the most critical decisions for new products is its name. Alexandra Watkins, founder of nationally acclaimed naming agency Eat My Words, shares real life examples and exclusive tips in creating names that people can actually spell, pronounce and understand; evaluating the strength of any name in 15 seconds; and coming up with a smart domain name strategy.

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