August 27, 2014
Growth hacker Chris Neumann on conversion rate optimization
Recent advances in marketing performance measurement have enabled great changes in how developers and marketers can optimize conversion rates and the lines between product and marketing are blurred into what some people call “growth hacking.” Conversion optimization expert and founder of CROmetrics, Chris Neumann shares examples and best practices on how marketing and product need to work together to create a great customer experience and business value.
Start-up veteran and founder of conversion optimization consultancy CROmetrics, Chris Neumann helps companies grow exponentially through data-driven decision making: A/B testing, user testing key flows, end-user surveys and interviews and writing SQL queries to better understand customer needs and behavior. More at www.CROmetrics.com.