February 23, 2016

Crossing the Chasm author Geoff Moore on Organize to Compete

Featured Video Play Icon

Are you looking to cross the chasm, catch the next wave, keep the next wave from catching you?  Either way, most companies struggle trying to balance the conflicting demands of sustaining an existing business and taking on a disruptive challenge.  Join Silicon Valley icon Geoff Moore, author of Crossing the Chasm (over 1 million copies sold) as he shares case examples from Salesforce, Microsoft and more from his soon-to-be-released new book, Zone to Win: Organizing to Compete in an Age of Disruption.

Crossing-the-chasm2Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies. More at

About: Products That Count is a global community of 15,000+ product managers and innovators. Its mission is to provide insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, Lyft CMO and more. It produces coveted programs on product including a podcast, monthly speaker series in San Francisco, New York and London, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest.