September 4, 2017
Storytelling Guru Michael Margolis on Telling your Product’s Story
About The Podcast:
Are you telling the big-picture story that’ll influence change? What is the structure of belonging in the digital age? These are just a few questions the CEO and Founder of Get Storied, Michael Margolis, asks on today’s episode.
Michael has a background in cultural anthropology, and he works with people who are changing history; people who are doing things that have never been done before. On this episode, you’ll hear his insights on why storytelling is more crucial than ever in our age of disruption and innovation. First and foremost, it’s all about the human experience. Emotion starts first. As consumers, we buy on emotion and justify with logic.
On this podcast, you’ll hear about Michael’s story and how he got into his role as a Narrative Strategist and what keeps his passion for storytelling alive. You’ll also hear great advice on why online comes first when it comes to your personal story and brand. Michael mentions how you write your about page and bio is one of the most important skills we don’t get taught. Finally, you’ll hear Michael explain why as product managers, we take for granted what other people want to know. He mentions: “You have to see it and feel it before you can believe it.”
Michael’s viral blog post: The Resume is Dead, The Bio is King
About the Guest:
Michael Margolis is one of the world’s leading experts in Narrative Strategy. A 2x TEDx speaker. A strategic advisor to Silicon Valley’s biggest brands. A cultural anthropologist and story philosopher. As CEO of Get Storied, Michael has pioneered breakthrough models to messaging, innovation, and large-scale change. He is the author of the Amazon #1 best-seller, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators. You can find him on Twitter @getstoried where he engages with 250,000 followers. Michael is left-handed, color-blind, and eats more chocolate than the average human.