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September 2, 2015

Growth Guru Sean Ellis on Products Meets Growth

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Companies live and die by their ability to drive customer and revenue growth.  Historically growth was largely the responsibility of sales and marketing.  But in recent years, it has become obvious that product holds some of the most important levers for growth, including onboarding, referral loops and more. Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth.  Ellis will share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and Uproar.

SeanEllis2Sean Ellis is credited with coining the term “growth hacking” in 2010 and has played key early growth and marketing roles at several companies that have exceeded billion dollar valuations including Dropbox, Eventbrite, LogMeIn, Lookout and Uproar.  He led marketing at both LogMeIn and Uproar from customer zero until IPO filings and is now the founder and CEO of GrowthHackers, an integrated community and workflow system for the next generation of agile growth organizations.

About: Products That Count is a global community of 15,000+ product managers and innovators. Its mission is to provide insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, Lyft CMO and more. It produces coveted programs on product including a podcast, monthly speaker series in San Francisco, New York and London, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest.

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