September 2, 2015
Growth Guru Sean Ellis on Products Meets Growth
Companies live and die by their ability to drive customer and revenue growth. Historically growth was largely the responsibility of sales and marketing. But in recent years, it has become obvious that product holds some of the most important levers for growth, including onboarding, referral loops and more. Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth. Ellis will share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and Uproar.