February 25, 2015

KISSmetrics founder Hiten Shah on how to create better products faster

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How do you know what to build next? Whether you’ve just got an idea or already have users / customers, you’re thinking about what the right thing to build is. Co-founder of KISSmetrics Hiten Shah shares best practices to make sure you are doing the right things at every stage of your business using customer feedback and your own point of view to create better products faster.

Hiten Shah is the co-founder of KISSmetrics. He’s been creating and growing both self-funded and venture backed SaaS analytics businesses since 2005. As an advisor, investor or service provider he’s helped dozens of companies with product, marketing and growth initiatives from venture-backed startups such as SlideShare and to Fortune 500 companies such as Samsung and HP. Hiten also helped coin the term growth hacker which has started to define the evolving role of marketing. He is a sought after mentor and advisor to entrepreneurs and their companies.

About: Products That Count is a global community of 15,000+ product managers and innovators. Its mission is to provide insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, Lyft CMO and more. It produces coveted programs on product including a podcast, monthly speaker series in San Francisco, New York and London, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest.