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KISSmetrics Founder Hiten Shah on How to Create Better Products Faster

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Create Better, Faster Products

How do you know what to build next? Whether you’ve just got an idea or already have users/customers, you’re thinking about what the right thing to build is. Co-founder of KISSmetrics Hiten Shah shares best practices to make sure you are doing the right things at every stage of your business using customer feedback and your own point of view to create better product iteration.

About the Speaker

Hiten Shah is the co-founder of KISSmetrics. He’s been creating and growing both self-funded and venture backed SaaS analytics businesses since 2005. As an advisor, investor or service provider he’s helped dozens of companies with product, marketing and growth initiatives from venture-backed startups such as SlideShare and Webs.com to Fortune 500 companies such as Samsung and HP. Hiten also helped coin the term “growth hacker” which has started to define the evolving role of marketing. He is a sought after mentor and advisor to entrepreneurs and their companies.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.

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