June 18, 2014
Behavioral economist Kristen Berman on building great products using the insights of irrationality
We now have an overflow of user data and web analytics to help us understand what is going on in our products, drag and drop testing tools available to do tests, and the Agile project structure to support uncertainty. There is only one thing left… What do we actually want to test? Co-founder of Dan Ariely’s Irrational Labs, Kristen Berman will share real-life examples of using behavioral economics to build great products.
Kristen Berman founded Irrational Labs with Dan Ariely to help companies understand and leverage behavioral economics — how and why people make the decisions they do. Kristen leads engagements with companies (Google, Netflix, Fidelity, Lyft) to design, test and scale products that use behavioral economics. She experienced the need for behavior sciences in product development and marketing while designing products at Intuit and Lytro.