Blog

March 19, 2014

Facebook data scientist Lada Adamic reveals how information spreads on Facebook

Featured Video Play Icon

On many social networks such as Facebook and Twitter, resharing or reposting functionality allows users to share other people’s content with friends or followers. As content is reshared from user to user, large cascades of reshares can form. Lada Adamic will reveal how Facebook reshare cascades are formed and discuss how they can be predicted based on e.g. content, author, and diffusion structure.

Lada A. Adamic is a data scientist at Facebook and an associate professor in the School of Information and the Center for the Study of Complex Systems at the University of Michigan. Her research interests center on information dynamics in networks: how information diffuses, how it can be found, and how it influences the evolution of a network’s structure.

About: Products That Count is a global community of 15,000+ product managers and innovators. Its mission is to provide insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, Lyft CMO and more. It produces coveted programs on product including a podcast, monthly speaker series in San Francisco, New York and London, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest.

© 2017 Products That Count. All rights reserved. Copyright 2016.