Blog

March 19, 2014

Data Scientist Reveals How Information Spreads on Facebook

How Information Spreads

Information spreads fast on Facebook. We see that many social networks such as Facebook and Twitter have a resharing feature. The resharing or re-posting functionality allows users to share other people’s content with friends or followers. As social networkers, we re-share content from user to user. When we do, large cascades of reshares can form. Facebook scans and collects everything posted by each of your friends, everyone you follow, each group you belong to, and every Facebook page you’ve liked. It begs the question—why do some pieces of content go viral while others don’t? Why are some things shared more often than others? Lada Adamic will reveal how Facebook reshares cascades are formed, and she’ll discuss how they can be predicted based on things such as the content type, author, and diffusion structure.

About the Speaker

Lada Adamic is an American network scientist, who researches information dynamics in networks. She studies how network structure influences the flow of information, how information affects the evolution of networks and crowdsourced knowledge sharing.

Adamic is an associate professor at the University of Michigan. During her sabbatical year, she worked at Facebook with the data science team. Previously she worked in Hewlett-Packard‘s Information Dynamics Lab on research projects relating to networks constructed from large data sets.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.

™ 2017 PRODUCTS THAT COUNT. ALL RIGHTS RESERVED