Blog

June 23, 2015

myFitnessPal Marketing VP Tara-Nicholle Nelson on How to Disrupt Yourself

Disrupt Yourself

How do you dramatically change your personal habits, from health to finance, career and happiness? myFitnessPal marketing VP Tara-Nicholle Nelson reveals secrets and behaviors of “transformational consumers”, people who view all of life as a series of “personal disruption” projects. She shares best practices to reach them where they are, at the intersection of life and business, based on real-life examples and latest research findings from myFitnessPal and more. Along the way, she gives insights into how you can power your audiences’ deepest desires to disrupt themselves.

 

About the Speaker

Tara-Nicholle Nelson is the VP, Marketing for MyFitnessPal and Under Armour Connected Fitness – the world’s most popular nutrition tracker and healthy living platform, with over 120 million users worldwide. Previously, Tara owned and worked in PR and marketing agencies, and managed PR and Marketing programs for Trulia.com. Tara holds Bachelor’s and Master’s degrees in Psychology, and a Juris Doctorate from the University of California, Berkeley School of Law (Boalt Hall). She blogs about marketing, health, leadership and Transformational Consumer insights at taranicholle.com.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.

© 2017 PRODUCTS THAT COUNT. ALL RIGHTS RESERVED