June 23, 2015

myFitnessPal Marketing VP Tara-Nicholle Nelson on how to disrupt yourself

Featured Video Play Icon

How do you dramatically change your personal habits, from health to finance, career and happiness? myFitnessPal marketing VP Tara-Nicholle Nelson reveals secrets and behaviors of “transformational consumers”, people who view all of life as a series of “personal disruption” projects. She shares best practices to reach them where they are, at the intersection of life and business, based on real-life examples and latest research findings from myFitnessPal and more. Along the way, she gives insights into how you can power your audiences’ deepest desires to disrupt themselves.

Tara-Nicholle Nelson is the VP, Marketing for MyFitnessPal and Under Armour Connected Fitness – the world’s most popular nutrition tracker and healthy living platform, with over 120 million users worldwide. Previously, Tara owned and worked in PR and marketing agencies, and managed PR and Marketing programs for Tara holds Bachelor’s and Master’s degrees in Psychology, and a Juris Doctorate from the University of California, Berkeley School of Law (Boalt Hall). She blogs about marketing, health, leadership and Transformational Consumer insights at

About: Products That Count is a global community of 15,000+ product managers and innovators. Its mission is to provide insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, Lyft CMO and more. It produces coveted programs on product including a podcast, monthly speaker series in San Francisco, New York and London, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest.