Netflix ex-Product VP Gib Biddle on Netflix from good to great
How do you build products and brands people love? Netflix’ ex-VP Product, Gib Biddle, shares how his product team at Netflix worked in concert with marketing to build a great product and brand. He dives into Netflix early days’ product strategy and metrics, as well as some of the company’s successes and failures along the way. He reveals the models used to develop a beloved brand and how these models apply to other consumer tech companies, enabling them to delight customers in hard-to-copy, margin-enhancing ways.
As product and business leader for world-class consumer tech companies, Gib (Gibson Biddle) has led product management at both entertainment (Netflix, Mattel, EA) and education companies (Chegg, The Learning Company). Most recently, as Chief Product Officer at Chegg, he helped take the textbook rental company public. He was VP Product at Netflix from 2005-2010. Gib now focuses on both advisor roles and product leader training.