May 3, 2015
Bestselling author Nir Eyal on how to build habit forming products
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? Nir Eyal, the bestselling author of “Hooked: How to Build Habit-Forming Products”, has constructed a framework for designing better products and will share how the world’s most engaging products keep users coming back again and again as well as exclusive tips on how to get unhooked.