Blog

May 3, 2015

Bestselling author Nir Eyal on how to build habit forming products

Build Habit-Forming Products

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? Nir Eyal, the bestselling author of “Hooked: How to Build Habit-Forming Products”, has constructed a framework for designing better products and will share how the world’s most engaging products keep users coming back again and again as well as exclusive tips on how to get unhooked.

About the Speaker

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the “Using Neuroscience to Influence Human Behavior” course as a lecturer at the Stanford Graduate School of Business. In addition to blogging at NirAndFar.com, Nir’s writing frequently appears in TechCrunch, Inc, The Harvard Business Review, and Psychology Today. He is the author of the bestselling book, “Hooked: How to Build Habit Forming Products.”

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.

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