Blog

May 3, 2015

Bestselling author Nir Eyal on how to build habit forming products

Featured Video Play Icon

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? Nir Eyal, the bestselling author of “Hooked: How to Build Habit-Forming Products”, has constructed a framework for designing better products and will share how the world’s most engaging products keep users coming back again and again as well as exclusive tips on how to get unhooked.

nir-eyalNir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the “Using Neuroscience to Influence Human Behavior” course as a lecturer at the Stanford Graduate School of Business. In addition to blogging at NirAndFar.com, Nir’s writing frequently appears in TechCrunch, Inc, The Harvard Business Review, and Psychology Today. He is the author of the bestselling book, “Hooked: How to Build Habit Forming Products.”

About: Products That Count is a global community of 15,000+ product managers and innovators. Its mission is to provide insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, Lyft CMO and more. It produces coveted programs on product including a podcast, monthly speaker series in San Francisco, New York and London, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest.

© 2017 Products That Count. All rights reserved. Copyright 2016.