August 8, 2017
Portigal Consulting Founder, Steve Portigal, on User Research
About the Podcast:
Founder of Portigal Consulting, Steve Portigal, talks about user research on today’s episode. Additionally, we chat about books and how much there is to learn about people. Located just outside of San Francisco in Pacifica, CA, you’ll find Steve’s consultancy. Here, he aims to help companies harness the strategic power of user research. In this episode, Steve provides his expertise on how to uncover compelling insights with customers. He mentions how important it is to leave your worldview at the door when you’re studying other people. Steve also explains the “art” of asking the right question and how it’s both a science and art form. Finally, you’ll hear practical product manager career advice to get you to the next level.
Click the link to find out more about Steve’s most recent book Doorbells, Danger, and Dead Batteries: User Research War Stories. Use coupon code: PTCfriends for 20% off at checkout.
About the Guest:
Steve Portigal is a consultant who helps companies to think and act strategically when innovating with user insights. Over the past 20 years, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, radiologists, home-automation enthusiasts, credit-default swap traders, and rock musicians. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and music accessories.
Steve is the author of two books: the classic Interviewing Users: How to Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast. Steve is an in-demand presenter who gives talks and leads workshops regularly at corporate events and conferences such as Enterprise UX, Euro IA, Interaction, SXSW, UX Australia, UX Hong Kong, and UX Lisbon. His articles about culture, design, innovation, and interviewing users have been published in interactions, Core77, Ambidextrous, and Johnny Holland. Steve grew up near Toronto and now lives and works along the foggy, relaxed coastline of the San Francisco Bay Area. He’s an enthusiastic traveler and an avid photographer with a Museum of Foreign Groceries in his home.