Blog

July 1, 2016

Positioning expert Mark Levy on crafting a Big Sexy Idea

About the guest:

Mark Levy is the founder of Levy Innovation LLC, a positioning and branding firm that consults with CEOs of major organizations, individuals from the White House and United Nations, a former head of the Strategy Unit of the Harvard Business School, performers on network TV and from the New York and Las Vegas stages, New York Times and Wall Street Journal bestselling authors, TED and TEDx speakers, and many more. Before devoting his work fulltime to Levy Innovation, Mark served as Chief Marketing Officer at an Inc. 5,000 experiential branding organization whose clients include Bank of America, Gap, Samsung, Time Warner, Tivo, and Harvard and Stanford Universities. Mark has written for the New York Times, and has written or co-created five books. Mark has also taught research writing at Rutgers University. More at levyinnovations.com.

About the podcast:

Is there something, in some way, that is not working for you and your business? Mark Levy is an expert in consulting for positioning and branding. He does not change the core of your business; but rather, Mark helps you better articulate your work, get out of your default thinking, and help you come up with a Big Sexy Idea. Listen in to find out what you can do to make a great pitch, as well as the insight Mark gives to his clients that help them increase their fees by 2000%.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.

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