Blog

September 2, 2015

Growth Guru Sean Ellis on Products Meets Growth

Featured Video Play Icon

When Products Meet Growth

Companies live and die by their ability to drive customer and revenue growth.  Historically growth was largely the responsibility of sales and marketing.  But in recent years, it has become obvious that product holds some of the most important levers for growth, including onboarding, referral loops and more. Product Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth.  Ellis will share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and Uproar.

About the Speaker

Sean Ellis is credited with coining the term “growth hacking” in 2010 and has played key early growth and marketing roles at several companies that have exceeded billion dollar valuations including Dropbox, Eventbrite, LogMeIn, Lookout and Uproar.  He led marketing at both LogMeIn and Uproar from customer zero until IPO filings and is now the founder and CEO of GrowthHackers, an integrated community and workflow system for the next generation of agile growth organizations.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.

™ 2017 PRODUCTS THAT COUNT. ALL RIGHTS RESERVED