The Products That Count Product Awards is a celebration of the best products for product managers. For our 5th annual awards ceremony, to be broadcasted on March 10th, 2022, we received an amazing 3,000 nominations for great products. Each product was sorted into one of five categories: Informed Go-To-Market Strategy, Delightful User Journey, Level Up Scale and Complexity, Responsive Product Accountability, and Empowering the Whole Human.
Each category is assigned to an independent Awards Advisory Board (AAB) member. Within those categories are four unique superpowers. The AAB has pored over the master list of nominations and narrowed it down to 10 companies for each superpower, resulting in 40 finalists for each category.
Informed Go-To-Market Strategy Finalists
The best tools for experimentation, ramp-up, and testing for your product launch.
Below you will find this year’s Finalists in the “Informed Go-To-Market Strategy” stage. Scroll through them to discover the best product tools for product managers in the areas of experimentation, ramp-up, and testing for your product launch. Though each of these companies is worthy, only one can win for each superpower. Who will it be?
See any companies deserving to win? Place your vote right here.
Superpower #1: Test & Experiment
Unlock digital potential.
Fast growing companies use VWO for their A/B testing.
Convert ExperiencesConvert Experiences
Proven A/B testing tool.
Enterprise A/B testing.
Google Optimize 360Google Optimize 360
For large enterprises or businesses with sophisticated testing needs.
Driving growth with personalization.
Crazy EggCrazy Egg
Make your website better. Instantly.
Unlock growth. Fuel your eCommerce engine.
Adobe TargetAdobe Target
Test and optimize every experience, every time.
Superpower #2: Strategize Pricing
Get answers with surveys.
Experience design and experience improvement.
There’s always an answer.
You can’t prepare for what you can’t see coming.
Advanced product and marketing analytics.
The power of possibilities.
Create mobile friendly surveys.
Alchemer (formerly SurveyGizmo)Alchemer
Capture feedback your way. Put it to work right away.
Zoho SurveyZoho Survey
Experience the craft of survey creation.
A simple and powerful online survey tool.
Superpower #3: Roll-out External Marketing
Drive growth with customer experience automation.
The CRM platform your whole business will love.
Email and SMS marketing for growing ecommerce brands.
Powerful email and SMS marketing made easy.
Get down to business and grow sales.
Powerful, simplified tool to send emails, create pages, and automate your marketing.
Zoho CampaignsZoho Campaigns
Email marketing software to reach, engage, and grow your audience.
Deliver exceptional email experiences.
Constant ContactConstant Contact
Everything you need to build, grow, and succeed.
B2B marketing automation on the world’s #1 CRM.
Superpower #4: Find, Acquire, and Retain Customers
Google Workspace (formerly G-Suite)Google Workspace
How teams of all sizes connect, create, and collaborate.
Keep life organized and work moving – all in one place.
Pricing solutions that drive results.
Market better. Sell faster. Support smarter.
Smarter enablement, better outcomes.
The best way to connect with your customers.
Take the work out of your document workflow.
The new way to sell.
ChorusChorus (by Zoominfo)
Make every interaction count.
Powerful, not overpowering.
About the speaker
Products That Count is the original and most influential product acceleration platform in the world. Almost 300,000 product managers globally read, watch, attend and listen to our 3,000+ free blog posts, videos, webinars and podcasts. C/VP-level product executives such as Netflix Product VP, Coinbase CPO, and Box CPO share best practices and raise their profile at our curated product salons, podcast show and mastermind circles. Leading brands such as Autodesk and Capital One join as corporate members to turn their product teams into a competitive advantage. Hyper-growth companies like Amplitude have generated 10X ROI from marketing partnerships. Learn more at productsthatcount.com