The Products That Count Product Awards is a celebration of the best products for product managers. For our 5th annual awards ceremony, to be broadcasted on March 10th, 2022, we received an amazing 3,000 nominations for great products. Each product was sorted into one of five categories: Informed Go-To-Market Strategy, Delightful User Journey, Level Up Scale and Complexity, Responsive Product Accountability, and Empowering the Whole Human. 

Each category is assigned to an independent Awards Advisory Board (AAB) member. Within those categories are four unique superpowers. The AAB has pored over the master list of nominations and narrowed it down to 10 companies for each superpower, resulting in 40 finalists for each category.


Informed Go-To-Market Strategy Finalists

The best tools for experimentation, ramp-up, and testing for your product launch.

Below you will find this year’s Finalists in the “Informed Go-To-Market Strategy” stage. Scroll through them to discover the best product tools for product managers in the areas of experimentation, ramp-up, and testing for your product launch. Though each of these companies is worthy, only one can win for each superpower. Who will it be?

See any companies deserving to win? Place your vote right here.


Superpower #1: Test & Experiment

Optimizely Logo

Optimizely

Optimizely

Unlock digital potential.

Optimizely Logo

vwo logo color

VWO

VWO

Fast growing companies use VWO for their A/B testing.

vwo logo color

convert experiences

Convert Experiences

Convert Experiences

Proven A/B testing tool.

convert experiences

evolve ai logo

Evolv.ai

Evolv.ai

Enterprise A/B testing.

evolve ai logo

optimize icon

Google Optimize 360

Google Optimize 360

For large enterprises or businesses with sophisticated testing needs.

optimize icon

Coveo Qubit Blue RGB

Qubit

Qubit

Driving growth with personalization.

Coveo Qubit Blue RGB

crazyegg logo avatar

Crazy Egg

Crazy Egg

Make your website better. Instantly.

crazyegg logo avatar

favicon omniconvert

Omniconvert

Omniconvert

Unlock growth. Fuel your eCommerce engine.

favicon omniconvert

adobetarget daebdf

Adobe Target

Adobe Target

Test and optimize every experience, every time.

adobetarget daebdf

Superpower #2: Strategize Pricing

surveymonkey logo

SurveyMonkey

SurveyMonkey

Get answers with surveys.

surveymonkey logo

Qualtrics logo

Qualtrics

Qualtrics

Experience design and experience improvement.

Qualtrics logo

questionpro logo

QuestionPro

QuestionPro

There’s always an answer.

questionpro logo

predictHQ logo

PredictHQ

PredictHQ

You can’t prepare for what you can’t see coming.

predictHQ logo

kissmetrics logo

Kissmetrics

Kissmetrics

Advanced product and marketing analytics.

kissmetrics logo

momentive logo

Momentive

Momentive

The power of possibilities.

momentive logo

survey legend logo

SurveyLegend

SurveyLegend

Create mobile friendly surveys.

survey legend logo

alchemer logo

Alchemer (formerly SurveyGizmo)

Alchemer

Capture feedback your way. Put it to work right away.

alchemer logo

zoho survey logo

Zoho Survey

Zoho Survey

Experience the craft of survey creation.

zoho survey logo

surveyplanet logo

SurveyPlanet

SurveyPlanet

A simple and powerful online survey tool.

surveyplanet logo

Superpower #3: Roll-out External Marketing

ac blue orb

ActiveCampaign

ActiveCampaign

Drive growth with customer experience automation.

ac blue orb

hubspot logo

HubSpot

HubSpot

The CRM platform your whole business will love.

hubspot logo

drip logo

Drip

Drip

Email and SMS marketing for growing ecommerce brands.

drip logo

omnisend logo

Omnisend

Omnisend

Powerful email and SMS marketing made easy.

omnisend logo

mailchimp logo

MailChimp

Mailchimp

Get down to business and grow sales.

mailchimp logo

GetResponse Logo

GetResponse

GetResponse

Powerful, simplified tool to send emails, create pages, and automate your marketing.

GetResponse Logo

zoho logo

Zoho Campaigns

Zoho Campaigns

Email marketing software to reach, engage, and grow your audience.

zoho logo

SendGrid Logomark

SendGrid

SendGrid

Deliver exceptional email experiences.

SendGrid Logomark

constant contact logo

Constant Contact

Constant Contact

Everything you need to build, grow, and succeed.

constant contact logo

pardot logo blue

Pardot

Salesforce Pardot

B2B marketing automation on the world’s #1 CRM.

pardot logo blue

Superpower #4: Find, Acquire, and Retain Customers

Google Workspace Icons

Google Workspace (formerly G-Suite)

Google Workspace

How teams of all sizes connect, create, and collaborate.

Google Workspace Icons

dropbox logo

Dropbox

Dropbox

Keep life organized and work moving – all in one place.

dropbox logo

vendavo logo

Vendavo

Vendavo

Pricing solutions that drive results.

vendavo logo

engagebay logo

EngageBay

EngageBay

Market better. Sell faster. Support smarter.

engagebay logo

Seismic Logo

Seismic

Seismic

Smarter enablement, better outcomes.

Seismic Logo

intercom logo bbbdeaacadcbcecead

Intercom

Intercom

The best way to connect with your customers.

intercom logo bbbdeaacadcbcecead

pandadoc logo

PandaDoc

PandaDoc

Take the work out of your document workflow.

pandadoc logo

salesloft logo png

Salesloft

Salesloft

The new way to sell.

salesloft logo png

chorus logo

Chorus

Chorus (by Zoominfo)

Make every interaction count.

chorus logo

hubspot logo

HubSpot

HubSpot

Powerful, not overpowering.

hubspot logo

About the speaker
SC Moatti Products That Count, CEO & Founder Administrator

Products That Count is the original and most influential product acceleration platform in the world. Almost 300,000 product managers globally read, watch, attend and listen to our 3,000+ free blog posts, videos, webinars and podcasts. C/VP-level product executives such as Netflix Product VP, Coinbase CPO, and Box CPO share best practices and raise their profile at our curated product salons, podcast show and mastermind circles. Leading brands such as Autodesk and Capital One join as corporate members to turn their product teams into a competitive advantage. Hyper-growth companies like Amplitude have generated 10X ROI from marketing partnerships. Learn more at productsthatcount.com

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