The Products That Count Product Awards is a celebration of the best products for product managers. For our 5th annual awards ceremony, to be broadcasted on March 10th, 2022, we received an amazing 3,000 nominations for great products. Each product was sorted into one of five categories: Informed Go-To-Market Strategy, Delightful User Journey, Level Up Scale and Complexity, Responsive Product Accountability, and Empowering the Whole Human.
Each category is assigned to an independent Awards Advisory Board (AAB) member. Within those categories are four unique superpowers. The AAB has pored over the master list of nominations and narrowed it down to 10 companies for each superpower, resulting in 40 finalists for each category.
Informed Go-To-Market Strategy Finalists
The best tools for experimentation, ramp-up, and testing for your product launch.
Below you will find this year’s Finalists in the “Informed Go-To-Market Strategy” stage. Scroll through them to discover the best product tools for product managers in the areas of experimentation, ramp-up, and testing for your product launch. Though each of these companies is worthy, only one can win for each superpower. Who will it be?
See any companies deserving to win? Place your vote right here.
Superpower #1: Test & Experiment
Google Optimize 360
Google Optimize 360For large enterprises or businesses with sophisticated testing needs.
Superpower #2: Strategize Pricing
Superpower #3: Roll-out External Marketing
GetResponse
GetResponsePowerful, simplified tool to send emails, create pages, and automate your marketing.
Superpower #4: Find, Acquire, and Retain Customers
Google Workspace (formerly G-Suite)
Google WorkspaceHow teams of all sizes connect, create, and collaborate.
About the speaker
Products That Count is the original and most influential product acceleration platform in the world. Almost 300,000 product managers globally read, watch, attend and listen to our 3,000+ free blog posts, videos, webinars and podcasts. C/VP-level product executives such as Netflix Product VP, Coinbase CPO, and Box CPO share best practices and raise their profile at our curated product salons, podcast show and mastermind circles. Leading brands such as Autodesk and Capital One join as corporate members to turn their product teams into a competitive advantage. Hyper-growth companies like Amplitude have generated 10X ROI from marketing partnerships. Learn more at productsthatcount.com