Month: February 2018

February 28, 2018

Discover how exceptional teamwork between marketing and product creates a hard-to-copy, strategic advantage. Gibson Biddle, former Netflix Product VP will teach two positioning and branding models and how Netflix applied them to build the brand people love today.

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February 21, 2018

This article by Matt Sornson, Head of Growth at Clearbit, originally appeared on Amplitude’s blog . Matt discusses how to personalize user onboarding and the first-touch experience.

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February 21, 2018

On today’s episode, my guest Marina Krakovsky discusses her book The Middleman Economy and why they’re more valuable than ever though their roles have changed.

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February 20, 2018

Xiaodi Zhang, CPO at 1stdibs, will highlight the key experiences and critical decisions that propelled her to where she is today—leading a team of 27 Product Managers and Designers at 1stdibs.

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February 14, 2018

This article by Johnathan Lucky originally appeared Pragmatic Marketing’s website. Johnathan discusses why he wanted to immerse himself in the user experience and help improve the product. As things turned out, he evolved into the company’s first product manager.

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February 13, 2018

Founder & CEO of 8ninths, Adam Sheppard was one of a handful of visionaries invited to build the launch platform of the HoloLens. Since then, he’s gone on to create dozens of practical applications of AR in virtually all industries. In his talk, he reveals best practices for building with AR and disrupting your market.

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February 6, 2018

When you read articles about work, it’s often about a certain aspect of a job that will help you succeed or point out a fatal flaw in how we all work. In the product world, there is little to say about a generic wrong or right. What we can all depend on, however, is data – from our consumers. And what is showing is a shift in product management mentality as we move from depending on intuition only vs. the large breadth of data we have accessible.

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February 5, 2018

This article by Kirsten Butzow originally appeared in the Spring 2017 issue of Pragmatic Marketer magazine. Kristen explains how your job simply doesn’t come with a guarantee anymore. And that means having to manage your career in a completely different way than previous generations.

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February 5, 2018

Mike Grishaver, Etsy fmr CPO, who’s led revenue-generating product teams and organizations at Yahoo!, LinkedIn, Pandora, and Etsy will share lessons learned about successfully launching impactful and profitable products across a range of monetization models and stages of companies. 

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