May 28, 2014

Brand Name Expert Alexandra Watkins on Creating Buzz

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Creating Brand Names with Buzz

First of all, one of the most critical decisions for new products is—its name. Our guest this month is Alexandra Watkins. Alexandra founded the nationally acclaimed naming agency Eat My Words. In her talk, Alexandra will share real-life examples and tips for creating names. Her approach is to build names people can spell, pronounce, and understand. Also, she’ll explain why it’s crucial to test the strength of any name. Ideally, in the first 15 seconds. Furthermore, she’ll account for the importance of coming up with a smart domain name strategy

About the Speaker

Author of the #1 bestseller, “Hello, My Name is Awesome… How to Create Brand Names That Stick” — brand name expert Alexandra Watkins is a leading and outspoken authority on brand names with buzz. She won the Make Mine a Million $ Business program sponsored by American Express. And she has turned her passion for naming things into a premier naming company, Eat My Words. Most noteworthy, the press often quotes Alexandra. Leading business publications including The Wall Street Journal, Inc., and Entrepreneur, and most memorably Fox News have featured her. In addition to her company success, she is a popular guest lecturer. Her talks take place at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, and other MBA programs. She was most recently invited to speak at the prestigious MIT Media Lab, which is a client of Eat My Words.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.