Category: Growth Hacking

studiored Founder Philip Bourgeois is my guest on this week’s podcast episode. Learn about his processes for developing digital and physical interactions throughout the development process, that have made his firm the leading producer of wearables and bio-tech hardware in Silicon Valley.

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As an executive, you know that product teams are essential to the business. You rely on them for strategy, research, recommendations, and more. Pragmatic Marketing Instructor Steve Gaylor breaks down what to expect of these product managers and marketers and how to communicate and build with ease.

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At this session, SoulCycle Product VP Jason Rodriguez reveals how he changed his team’s role from PROJECT management to PRODUCT management. He also talks about the future of SoulCycle and how he’s preparing for international growth, product expansion and world domination.

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Michael Katz, CEO & Co-Founder of mParticle and former VP of Optimization & Analytics at Yahoo, talks about the culture and practices that have allowed him to build product-focused teams that continually execute, deliver value, and leave a legacy.

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Nearly everyone would agree that user testing is an essential part of the product development process. In practice, however, sometimes even the most well-intentioned product managers make basic mistakes when trying to conduct successful usability testing. In this post, David Westen and Diana Cheng from Redshift talk about common testing pitfalls and offer tips on how teams can avoid them.

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In this podcast interview, I sit down with security guru Rene Kolga for a chat about building security products. He talks about how it’s different from building for any product, yet how it’s similar. 

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How do you go about managing huge risks on behalf of customers? How do you communicate them effectively? What role do product managers play in building for ethics? Google Cloud Design Lead Matt Conway shares what he learned designing for threats and mis-use of the products he built. He shares his perspective on one of today’s hot topics and ongoing conversations on ethics in design.

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As Product Manager’s, we all go through different stages and experiences to learn the skills we need to thrive. Gaurav Hardikar formerly of TruliaZillow Group, Shopkick, and now PM of Brilliant, breaks down Execution, Strategy, and Emotional Intelligence in this latest blog post. 

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Not a day goes by where we don’t read in the news about new products and services that use voice as a method for interacting with users. From robots to cars, even mirrors and toilets. What’s so magic about the use of voice? Why are so many companies struggling to get it right? Eduardo Olvera breaks down the 3 things you need to know as a PM to master “voice” technologies.

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On this podcast episode, I interviewed Wevr Head of Product Sami Ramly to share with us why and how to build for this new paradigm. Learn the thought-processes Sami uses at Wevr to tackle the world of augmented and virtual reality.

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