Category: Growth Hacking

October 17, 2017

This article by Diane Pierson originally appeared Pragmatic Marketing’s website. Diane discusses why startups have growing pains when it’s time to scale and provides her thoughts on the challengeof moving from innovation to scale.

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September 25, 2017

Pulling from his experience growing and leading the product teams at Instacart, Wealthfront, and LinkedIn, Elliot Shmukler will take the stage to discuss best tactics for analyzing growth, identifying what worked and what did not, and how to build a strategy around those findings to replicate the effects and ensure continued growth.

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July 25, 2017

Nir Eyal explains the psychology behind the world’s most habit-forming technologies and provides practical advice for increasing user engagement.

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May 23, 2017

Teams do their best work, collaborate more efficiently, and are highly motivated when there are clear metric goals that are aligned with the company mission. Unfortunately, many teams struggle with setting goal metrics that drive meaningful product outcomes, align stakeholder incentives, or allow teams to execute rapidly with a clear purpose.

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Serial mobile entrepreneur and member of Facebook’s Client Council, Joel Freeman shares his experience bringing fast growing apps to market and reveals what he learned along the way, including how to effectively design for virality and retention, how to maximise organic growth and invest in scaling paid opportunities, and what the future of the Appstore looks like.

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Small, iterative launches are widely considered best practice for product development, and is the strategy that product leaders are most likely to have experience with. But in some cases there can be outsized benefits in creating a big launch moment. How do you decide which approach to go with?

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March 21, 2017

Marketplaces are changing the way we work, buy, travel and more. Eventbrite has a fantastic product market strategy. Their business model could well be the best ever: it’s powered by network effects at scale, where supply and demand follow one another, creating a winner-take-all situation.

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December 16, 2016

SaaS industry captain Bruce Cleveland discusses what it takes to get real traction. He was the first venture investor in Marketo, a founding executive at Siebel Systems, and an early product leader at Oracle. His framework, the Traction Gap, features key metrics and tactics startups can use to successfully navigate this key phase in a company’s lifecycle.

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April 27, 2016

How do you go from zero to thousands of users overnight? How do you quickly grow a community online? How do you craft emails and tweets people actually answer? Voted best growth speaker @ SXSW Vincent Dignan shares guerrilla strategy for startup marketing; SEO-boosting tips; a step-by-step approach to rapidly grow social media communities and more.

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October 28, 2015

In only two short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time.  But the secrets behind its growth aren’t what you might expect:  it wasn’t all about analytics and A/B testing.  Slack’s ex-PM lead, Kenneth Berger, tells stories from his time there and shares three surprising principles that helped drive Slack’s success.

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September 23, 2015

Growth hacker Chris Neumann shares growth hacking trends. Founder of conversion optimization firm CROmetrics, Neumann helps companies grow exponentially through data-driven decision making: A/B testing, user testing key flows, end-user surveys and more.

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September 2, 2015

Companies live and die by their ability to drive customer and revenue growth.  Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth.  Ellis will share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and Uproar.

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May 27, 2015
In most companies, data and analytics have historically been considered a service.  However, analysts are now taking a more proactive role in driving businesses, and the more recent introduction of big data has accelerated this trend.  Facebook Analytics VP Ken Rudin shares how his team is aligned behind impact, not insights.
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May 3, 2015

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? Nir Eyal, the bestselling author of “Hooked”, has constructed a framework for designing better products. He also reveals exclusive tips on how to get unhooked.

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February 25, 2015

How do you know what to build next? Whether you’ve just got an idea or already have users/customers, you’re thinking about what the right thing to build is. Co-founder of KISSmetrics Hiten Shah shares best practices to make sure you are doing the right things at every stage of your business using customer feedback and your own point of view to have the best product iteration possible.

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August 27, 2014

Conversion optimization expert and founder of CROmetrics, Chris Neumann shares examples and best practices on how marketing and product need to work together to create a great customer experience and business value.

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April 23, 2014

Mobile advertising expert Yann Kronberg shares best practices in optimizing cost per install on mobile ad networks, optimizing user acquisitions strategies and navigating App Store marketing.

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March 19, 2014

On many social networks, resharing or reposting functionality allows users to share other people’s content with friends or followers. As content is re-shared from user to user, large cascades of reshares can form. Lada Adamic will reveal how Facebook re-share cascades are formed and discuss how they can be predicted.

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February 5, 2014

One thing that separates great product people from the rest is how well they use analytics. Dan Olsen, a startup veteran, and leading product voice will share examples and best practices in using analytics to optimize your product and business results.

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