Category: User Experience

February 21, 2018

This article by Matt Sornson, Head of Growth at Clearbit, originally appeared on Amplitude’s blog . Matt discusses how to personalize user onboarding and the first-touch experience.

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January 24, 2018

In this Q+A post, David Westen, Principal & Founder of Redshift Digital, will give tips on how teams can create an MVP that allows them to test the viability of the central hypothesis.

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January 23, 2018

Apple Beats Music fmr Product Head Ryan Walsh shares his lessons learned building products that touch us deeply, including the importance of storytelling, the critical role or organizational design, and insights that build trust in products.

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December 19, 2017

Product leadership guru Rich Mironov discusses how account managers and product manager see the world differently, and the normal friction between sales and product departments within a company.

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December 12, 2017

Box Senior Product VP Chris Yeh reveals the product tradeoffs that he made over the years and talks about lessons learned about enterprise software. On the one hand: build consumer-grade user experiences and on the other: run the security and compliance gauntlet with corporate IT teams.

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November 28, 2017

This article by Rich Nutinsky originally appeared Pragmatic Marketing’s website. Rich discusses why win/loss interviews are an excellent tool for gathering competitive intelligence as product and marketing professionals.

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October 24, 2017

Dropbox product head Olivia Teich shares stories from the front lines of trying – and often failing – in applying someone else’s business model, product strategy, and management style.

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October 11, 2017

Ryan Walsh, Partner at Floodgate, explains why products are more than just a piece of technology, app, or site. Our products are the sum of every experience our audience has with the promise we make to them. Ryan also explains why storytelling is a crucial part of the experience, too.

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October 2, 2017

How can “game thinking” help strengthen long-term engagement with your users? Today, on this episode, my guest Amy Jo Kim discusses how she helps entrepreneurs bring their ideas to life with game thinking to help accelerate early product design.

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September 26, 2017

This article by Stacey Weber originally appeared in the Spring 2017 issue of Pragmatic Marketer magazine, she talks about how you can work collaboratively to figure out what the facts are and then find the best solution.

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September 12, 2017

Product leadership guru Rich Mironov discusses why product managers need to stop talking generically about customers and users. He provides his thoughts on delivering more happiness to real people.

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August 8, 2017

Founder of Portigal Consulting, Steve Portigal, talks about user research, books, and how much there is to learn about people on today’s episode. Steve provides his expertise and thoughts on how to uncover compelling insights with customers. He mentions how important it is to leave your worldview at the door when you’re studying other people.

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July 18, 2017

Master the art of prototyping by learning to apply six core principles honed by Oculus Design Engineering Head Caitlin Kalinowski. Turbocharge your product’s development and focus your team on the right things at the right time.

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June 20, 2017

Drawing from career experiences at eBay, Netflix, Gilt Groupe, Warby Parker and recent moves by Amazon and Google, Chris will discuss early and current innovations in personalization for consumer ecommerce experiences and present hypotheses about where personalization is headed for both online and omnichannel commerce.

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Small, iterative launches are widely considered best practice for product development, and is the strategy that product leaders are most likely to have experience with. But in some cases there can be outsized benefits in creating a big launch moment. How do you decide which approach to go with?

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April 17, 2017

In this episode, Gaurav Hardikar talks about the future of e-commerce. He discusses how to design products that provides an efficient shopping process for consumers, how he drives engagement at Shopkick, and the need to balance stakeholders needs with the needs of consumers.

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April 17, 2017

In this interview, Katherine Kornas talks about Pandora’s commitment to both culture and innovation, the importance of using simplicity and inspiration to inspire growth, and Pandora’s commitment to product personalization.

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April 5, 2017

This podcast compiles the best moments of interviews I conducted with 5 product gurus- including their views on what makes a great product, what makes a great product manager and more.

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February 13, 2017

Adobe/PleanPlum marketing exec Joyce Solano talks about her experience learning how to reinvent Adobe from a software co. to marketing co. She also talks about empathy, brand positioning, and how defining company goals to create your brand story.

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February 13, 2017

On this podcast episode, Stuart Foster (Vice President of Marketing, Hilton Worldwide Luxury & Lifestyle Brands) talks about the importance of simplicity in making your brand stand out in the marketplace.

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