Category: User Experience

November 28, 2017

This article by Rich Nutinsky originally appeared Pragmatic Marketing’s website. Rich discusses why win/loss interviews are an excellent tool for gathering competitive intelligence as product and marketing professionals.

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October 24, 2017

Dropbox product head Olivia Teich shares stories from the front lines of trying – and often failing – in applying someone else’s business model, product strategy, and management style.

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October 11, 2017

Ryan Walsh, Partner at Floodgate, explains why products are more than just a piece of technology, app, or site. Our products are the sum of every experience our audience has with the promise we make to them. Ryan also explains why storytelling is a crucial part of the experience, too.

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October 2, 2017

How can “game thinking” help strengthen long-term engagement with your users? Today, on this episode, my guest Amy Jo Kim discusses how she helps entrepreneurs bring their ideas to life with game thinking to help accelerate early product design.

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September 26, 2017

This article by Stacey Weber originally appeared in the Spring 2017 issue of Pragmatic Marketer magazine, she talks about how you can work collaboratively to figure out what the facts are and then find the best solution.

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September 12, 2017

Product leadership guru Rich Mironov discusses why product managers need to stop talking generically about customers and users. He provides his thoughts on delivering more happiness to real people.

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August 8, 2017

Founder of Portigal Consulting, Steve Portigal, talks about user research, books, and how much there is to learn about people on today’s episode. Steve provides his expertise and thoughts on how to uncover compelling insights with customers. He mentions how important it is to leave your worldview at the door when you’re studying other people.

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July 18, 2017

Master the art of prototyping by learning to apply six core principles honed by Oculus Design Engineering Head Caitlin Kalinowski. Turbocharge your product’s development and focus your team on the right things at the right time.

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June 20, 2017

Drawing from career experiences at eBay, Netflix, Gilt Groupe, Warby Parker and recent moves by Amazon and Google, Chris will discuss early and current innovations in personalization for consumer ecommerce experiences and present hypotheses about where personalization is headed for both online and omnichannel commerce.

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Small, iterative launches are widely considered best practice for product development, and is the strategy that product leaders are most likely to have experience with. But in some cases there can be outsized benefits in creating a big launch moment. How do you decide which approach to go with?

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April 17, 2017

In this episode, Gaurav Hardikar talks about the future of e-commerce. He discusses how to design products that provides an efficient shopping process for consumers, how he drives engagement at Shopkick, and the need to balance stakeholders needs with the needs of consumers.

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April 17, 2017

In this interview, Katherine Kornas talks about Pandora’s commitment to both culture and innovation, the importance of using simplicity and inspiration to inspire growth, and Pandora’s commitment to product personalization.

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April 5, 2017

This podcast compiles the best moments of interviews I conducted with 5 product gurus- including their views on what makes a great product, what makes a great product manager and more.

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February 13, 2017

Adobe/PleanPlum marketing exec Joyce Solano talks about her experience learning how to reinvent Adobe from a software co. to marketing co. She also talks about empathy, brand positioning, and how defining company goals to create your brand story.

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February 13, 2017

On this podcast episode, Stuart Foster (Vice President of Marketing, Hilton Worldwide Luxury & Lifestyle Brands) talks about the importance of simplicity in making your brand stand out in the marketplace.

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January 31, 2017

In this podcast, Anneka talked about understanding the art and science of customer relationships, risk/reward ratio for businesses, and how to build your network through leveraging the people around you.

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December 6, 2016

Clara Nam talks about her passion for product design. She speaks about her job in Silicon Valley as a Product Designer on the Growth team at Yelp. She shares her experience on iterating the Yelp mobile app and finding design solutions to make a successful product. She also discusses using metrics to predict product growth and what it’s like being a women in tech.

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November 22, 2016

Singularity Professor Nell Watson discusses singularity including the notion of AI personhood. She talks about how AI is here to stay because of what she refers to as the ‘autonomous distributed corporation’. She emphasizes that knowledge is power and postulates that it makes sense to involve AI when there is so much data available.

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November 21, 2016

Guillermo Trotti Space Architect, Architect, Designer, Educator, Explorer. He is the president of Trotti& Associates, Inc., an architectural and industrial design firm working on Space and Earth projects. Mr. Trotti is a pioneer in Space Architecture, working with NASA on advanced space human missions. He has designed numerous buildings and products utilizing space technology, and advanced materials. Mr. Trotti has taught architecture at the University of Houston, and industrial design at the Rohde Island School of Design for over 25 years, he continues to lecture at US, and international universities.

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November 9, 2016

Code for America product lead Alan Williams shares the great work he and his team are doing with Code for America, a non-profit organization dedicated to bring government into the 21st century government. He discusses mobile-first government programs like food stamps. If you’re intrigued and would like to get involved, this will get you over the edge.

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