December 12, 2017

General Assembly CPO on Building Products for Humans

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Building Products for Humans

People have lives outside technology. We don’t use our products in a vacuum. But how do you measure the human friction that exists outside your product screens? General Assembly Chief Product Officer Shiren Vijiasingam walks through common traps and pitfalls that even the strongest teams fall into when building products, and offers practical tips to avoid them. Learn how you can build whole product experiences with a few fundamental service design techniques you can implement in your next sprint. You can read Shiren’s post Don’t Frustrate Users With Gaps in Your Product Experience to avoid mode-shift friction by using simple design, data, and management tips.

About the Speaker

Shiren Vijiasingam has spent the last two decades building product experiences that use technology to amplify the human impact. As Chief Product Officer at the tech education company General Assembly, he leads the product, design, learning, and engineering teams in blending live instruction with personalized, augmented digital learning. Before GA, as SVP of product at Weight Watchers, he led a major digital transformation to engage and motivate a global community of members toward lasting behavior change.


Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.