February 13, 2017

Hilton CMO Stuart Foster on How to Make Brands Stand Out

Stuart Foster

About the Podcast:

Stuart Foster talks about the importance of simplicity in making your brand stand out in the marketplace. He delves into how to create an unforgettable brand by focusing on the value of a company. He explains why mass marketing is no longer valid because we are now inundated with advertising and need our marketing messages delivered based on context (i.e. on where we receive them).

About the Guest: 

H. Stuart Foster serves as Vice President of Marketing, Hilton Worldwide Luxury & Lifestyle Brands, which includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton. In his current role, Foster is charged with the development of Hilton Worlwide’s luxury and lifestyle brands, including positioning, advertising and communication, digital marketing as well as promotions and partnerships. He has an extensive background overseeing marketing initiatives for the world’s top luxury brands, most notably Moët-Hennessy.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.