September 25, 2017

Instacart VP & Head of Product on Driving Growth at Scale

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Driving Growth at Scale

Learning how to drive growth is a major key to the success of a business—but it is also equally as important to learn how to analyze and attribute that growth in order to understand key drivers and continue growth momentum. Pulling from his experience growing and leading the product teams at Instacart, Wealthfront, and LinkedIn, Elliot Shmukler will take the stage to discuss best tactics for analyzing growth, identifying what worked and what did not, and how to build a strategy around those findings to replicate the effects and ensure continued growth.

About the Speaker

Elliot Shmukler is the VP and Head of Product for Instacart where he oversees the customer experience for the leading online grocery delivery service. Prior to Instacart, Elliot has had a nearly 20-year career in building online consumer products with product leadership roles at companies like LinkedIn, Wealthfront, eBay, and He holds a BA magna cum laude from Harvard University and an MBA from the Stanford Graduate School of Business where he was an Arjay Miller scholar.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.