Blog

July 30, 2018

9/5: Instagram Product Head on Monetizing Platforms

About the Session

Monetization of social platforms has historically had a tension between the needs of the consumer and business sides of the product. Instagram Product Head Vishal Shah shares how Instagram eschewed this notion and embraced the business ecosystem to build a powerful Feed and Stories Ads business. He also talks about the future of the platform and how Instagram is evolving from place where businesses are discovered to a place where business is done.

About the Speaker

As Director of Product Management at Instagram, Vishal Shah is responsible for building products that help people discover and connect with their interests on Instagram. He leads consumer, business, and revenue products including Search, Explore, Ads, IGTV, and Shopping. Vishal was most recently named #9 on Fast Company’s 100 Most Creative People in Business 2018. Prior to his role at Instagram, Vishal spent 10 years at Turn, pioneering programmatic advertising and marketing technology in roles across engineering and product. Prior to Turn, Vishal was with Accenture’s Technology Labs. Vishal holds degrees in Computer Science and Business from the University of California, Berkeley and resides in the Bay Area with his wife Reena and their two budding Instagrammers.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.

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