8/15: Jet.com fmr Product VP on Building Better Products by Design
About the Session
How can Product leaders lead design organizations when they’re not designers themselves? When done badly there is tension between the product and design teams because the business can easily distrust the intangible benefits of a thriving design team. Jet.com fmr Product VP Sarah Bernard shares a tried and true framework Product leaders can apply in their organization to ensure their design thinking is performing to its highest potential. Product leaders need this performance from design because it is an essential element for solving really hard product problems and getting to inspired solutions.
About the Speaker
Sarah Bernard is COO at Crisis Text Line, a technology non-profit in the space of mental health that spreads empathy with innovation. Bernard has grown her career over the last 20 years in Tech. Previously she was VP, Product at Jet.com and held positions as General Manager, SVP and VP of Global Product with Expedia’s Hotwire, HP’s Snapfish.com, Johnson & Johnson’s BabyCenter.com, and Vantiv. Ms. Bernard leads Product, User Experience, Analytics, and Technology in comprehensive transformations with initiatives that accelerate growth. She applies innovative organizational design, process implementation, product discovery, development methodologies, and talent curating within her companies. By creating cultures that encourage risk taking and excellence, she has enabled her companies to respond quickly to market disruptions and create disruptions themselves. Ms. Bernard holds a BA in Cognitive Science (the study of Artificial and Human Intelligence) from Brown University.