February 28, 2018

Netflix fmr Product VP on Branding for Builders

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Branding for Builders

Discover how exceptional teamwork between marketing and product creates a hard-to-copy, strategic advantage. Learn two positioning and branding models and how Netflix applied these models to build a brand and product that more than 100 million customers love today, as well as the mistakes the team made along the way.

About the Speaker

Starting in 2005, Gib was VP of Product at Netflix. In 2010, he became the Chief Product Officer of Chegg, a textbook rental company that went public in 2013. Today, he’s an adviser for multiple consumer tech companies, as well as a teacher at graduate-level programs at both Stanford and Dartmouth.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.