February 28, 2018
Netflix fmr Product VP on Branding for Builders
Branding for Builders
Discover how exceptional teamwork between marketing and product creates a hard-to-copy, strategic advantage. Learn two positioning and branding models and how Netflix applied these models to build a brand and product that more than 100 million customers love today, as well as the mistakes the team made along the way.
About the Speaker
Starting in 2005, Gib was VP of Product at Netflix. In 2010, he became the Chief Product Officer of Chegg, a textbook rental company that went public in 2013. Today, he’s an adviser for multiple consumer tech companies, as well as a teacher at graduate-level programs at both Stanford and Dartmouth.