NYT Head of New Products on Innovating in Times of Transformation
Innovating in Times of Transformation
Innovation is hard anywhere. It’s particularly hard at a company going through a massive business model transformation. The New York Times has gone from delivering newspapers to people’s doorsteps, relying mostly on a print advertising supported model, to now a digital product subscription business. The Times must continue to excel in its core competency, delivering deeply reported stories, while also adapting to a changing landscape. Hear how we create products and processes that have helped The New York Times thrive in the digital era. In this talk, Alex will walk us through creating new products and processes at an organization undergoing a deep transformation in its business model – and way of working.
About the Speaker:
Alex MacCallum is the Head of New Products and Ventures at The New York Times, a position she assumed in September of 2017. In her role, she oversees the Cooking and Crosswords products and businesses, as well as new product development. Before joining the Times, Ms. MacCallum was the corporate counsel to The Huffington Post and worked in general management for Lerer Venture backed start-ups. She was also the founding news editor at The Huffington Post, and an editorial aide at The Washington Post, after graduating from Brown University and UC Berkeley School of Law in 2009.