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October 30, 2017

Product Expert David Fradin on What Makes a Great Product Manager

Product Expert David Fradin on What Makes a Great Product Manager

About the Podcast:

What are the qualities you look for in a great product manager? Today, my guest David Fradin shares his thoughts on what makes a successful, innovative product leader. David is a classically trained Product Manager, now coach, that worked with Steve Jobs at Apple and worked for David Packard at HP—all in all, he’s been in the product management industry for over 47 years across 27 different organizations and verticals.

On the podcast, you’ll hear David’s mnemonic “S.P.I.C.E S.” and you’ll learn the six keys to building insanely great products which stands for:

  1. strategy,
  2. process,
  3. information,
  4. customers,
  5. employees, and
  6. systems & tools

David tells me one of the most important things that a product manager should do is to start as a leader to assess the product lifecycle.

David Fradin’s Influencers

About the Guest

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market.

As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His book “Building Insanely Great Products”, online training and workshops cover the founding values, vision, product lifecycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn from Mr. Fradin is what has made Apple the most valuable company in the world.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.

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