Blog

July 11, 2018

8/8: Snap Product Head on Building Products That Scale

If building products is hard, building platforms is uniquely challenging. Customer segmentation is tricky, prioritizing features and defining MVPs incredibly complex, and maintaining quality without creating bottlenecks exhausting. “But the rewards of seeing products and services flourish and scale on your platform is both exhilarating and fulfilling,” says Snap, Facebook and Microsoft product exec Ash Wahi. In this talk, he draws on his experiences working on the Facebook Open Graph, Snap monetization platform, .NET Framework, and early Azure ServiceBus, to share best practices to building platforms that scale.

About The Speaker: Ash is a Group Product Manager in Snap’s Monetization team where he leads Ads API, Ad Review & Integrity, and the Business Identity teams. Prior to Snap, Ash was at Microsoft and Facebook where he worked on Azure, Windows Phone App Store, Facebook Timeline, Open Graph and Ads Measurement. Ash holds an undergraduate degree in Computer Science from University of New South Wales and an MBA from Columbia Business School. He is a Techstars Seattle mentor who loves to discuss MVPs, product strategy and technology in general.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.

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