studiored Founder on Developing Digital & Physical Interactions

About the Episode

studiored Founder Philip Bourgeois is my guest on this week’s podcast episode. Learn about his processes for developing digital and physical interactions throughout the development process, that have made his firm the leading producer of wearables and bio-tech hardware in Silicon Valley.

About the Guest

Philip founded StudioRed in 1983. After 34 years under Phil’s leadership, StudioRed has produced over 400 products in the market using a process called “Rational Emotional Design” (RED), which emphasizes how both logic and emotion play key roles in product manufacturing, design and marketing.

After completing over 3500 programs in medical, enterprise, consumer and technology industries worldwide, he brings an unparalleled range of experiences to the product development process. Phil’s experience can help manufacturing problems toward quick, low-cost and smooth paths of resolution, which is often missing in young teams.

As a part of history of Silicon Valley design, Philip has been featured at several books, including “From Patent to Profit” and ” Make It New: A History of Silicon Valley Design By Barry M. Katz, John Maeda.” On top of that he holds about a dozen patents spanning multiple industries.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.