August 14, 2017

XO Group EVP of Product on a PM’s Superpower—User Science

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User Science as a Superpower

Successful product managers help their organizations identify and build magical products. These products solve their users’ needs. While finding the perfect user-product fit is rarely easy, trained product managers can find great fits consistently through User Science. Product managers employ user science to understand both user needs (identifying which problem to solve) and user behaviors (understanding how and why users react to products). Brent Tworetzky (Executive Vice President of XO Group, which includes The Knot) walks you through a simple system that brings User Science to life for you and your team.

About the Speaker

Brent Tworetzky runs product management, design, and user research across XO Group’s properties, including The Knot, and The Bump. Named one of the “secret rock stars of Silicon Valley” by Business Insider, Tworetzky is a passionate digital leader with an impeccable track record of building important products users love while also scaling meaningful businesses. Before XO Group, Tworetzky served as Vice President of Product Management at Udacity, a leader in online career education, and as a product leader at Chegg, Mint, and ClassPass.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.