The global pandemic has accelerated digital transformation. “Go digital or go home” is the new business reality. Transformation isn’t without it’s challenges, though. In recent research based on interviewing over 300 Chief Product Officers (CPOs), Products That Count identified major challenges across Growth, Hiring, Culture, and Prioritization. Follow the popular CPO Rising series to learn best practices to overcome these hurdles and propel your company into high growth.

The Chief Product Officer role is the only role in product management that has access to the board, investors, and to the rest of the C-Suite. Where [a CPO] can add the most value is to be the visionary evangelist and to paint the story of the product vision to get buy-in from the rest of the C-suite and the board, as well as to sell investors on what the organization is going to do.

Sharon Plasser Sam’s Club Corporate VP, Product Management

Chief Product Officers (CPOs) are visionaries, evangelists, and thought leaders within their company. With the CEO, the CPO sets the company’s vision, and then translates that vision into a holistic product strategy. The Chief Product Officer builds product-led cultures that unify the collective expertise of all disciplines required for great products to win in the market. In doing so, Chief Product Officers synthesize and reshape the DNA of their company.

Products That Count helps CPOs

Solve Real-world Problems

Learn, share and collaborate on real-world problems and insights with CPOs from across a wide range of industries and company sizes.

Master Best Practices

Participate in invitation-only events to master best practices that address common product leadership challenges.

Access Original Research

Get access to the CPO Rising series, a broad collection of blogs, eBooks, podcasts, and original research curated for busy CPOs.

“The Chief Product Officer is now an integral part of the C-Suite of Fortune 5000. Capgemini recognizes world-class product management as a force for change.”

Lisa Mitnick Executive Vice President at Capgemini Invent, NA

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to Transform Your Product Team and Your Career

Mastermind Circles for Product Executives

Executive Mastermind Circle (Paid)

Elevate your brand and scale your impact through peer-to-peer learning with other product executives by 1) Sharing Best Practices & Troubleshoot Problems, 2) Being accountable for short-term and long-term Results 3) Discussing your Personal Growth as a CPO.

Mastermind Circles are available at both the Executive and Product Leader levels.

Check out the short video below to hear Products That Count Chief Product Officer Renée Niemi discuss why you will want to attend a Mastermind Circle.

Mastermind Circles for Product Executives

“Learning, sharing and collaborating on real-world problems and insights on product leadership and management with amazing product executives across industries and company sizes has been so amazing that I look forward to our monthly Wednesday evening 2-hour sessions and I come extremely energized after the seasons. I have been part of many leadership and development programs but I have never felt so engaged before. The best part is that I apply my learnings in my day-to-day product leadership role and teach them to my team members and business partners.”

Deba Sahoo SVP, Head of Product at Fidelity Investments | Winner of Global CPO 20
Product mentorship for teams

Personalized Mentorship for Product Teams (Paid)

Turn your product team into a competitive advantage and win as a market leader. This offering will

  • offer guidance to transform your company to be Product-Led,
  • provide continuous PM training and ongoing mentoring to level-up your Product team,
  • train PMs and PLs that are new to their roles,
  • help executives establish consistency and structure in the midst of Product Team restructuring, growth, and M&A activities,
  • share best practices for product management and leadership.
Product mentorship for teams
Product Salon to learn from peers

Product Salons (Paid)

Product Salons are invitation-only virtual events for product executives. These events are held monthly, alternating between the East and West Coast.

Recent Salon topics have included 1) the role of Chief Product Officers, 2) B2B product challenges, and 3) best practices in product prioritization.

Click the green “Contact Us” email button to the right if you’re interested in being invited to a future Product Salon in your region.

Hear about Product Salons
Product Salon to learn from peers

Content just for busy CPOs
Join for Free to see the content below

The Rise of The Chief Product Officer: Study of the Most Important Role in Business
Read the Study
CPO Rising Series: Changes in Leadership Dynamics
Hear the podcast
CPO Rising Series: A Seat in the C-Suite
Read the article
CPO Rising Series: Evolution of the Role
See the Infographic
CPO Rising Series: Capgemini Invent Executive VP on Becoming Successful Product Leaders
Hear the podcast
The State of the Chief Product Officer in 2022
Read the eBook
CPO Rising Series: Elsevier CPO on the 2 Key Traits of Product Leaders
Listen to the podcast

Learn Best Practices from Other Product Leaders (Free)

Product Awards Series: PandaDoc SVP of Product on the Diplomats of Product

Bernard Desarnauts shares why he thinks a good product leader is more like a diplomat than a president – or CEO.


Fanatics Betting & Gaming VP of Data on Learning from Others’ Product Mistakes

Fanatics VP of Data Maddy Want shares insights on multiple product launches and each company’s product mistakes that lead to their failure.


TikTok vs. Instagram Reels: Strategies for Content Creators

In this editorial, Emma Cai compares TikTok and IG Reels. Which should content creators leverage to maximize success?

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