What does it take to build products customers pay for forever? “A focus on keeping existing customers versus winning new ones,” says Gainsight CPO Karl Rumelhart. Products designed for subscription need low churn and high net retention. They also need to meet the needs of another internal constituency: Customer Success Managers, in addition to Sales and Support. Rumelhart describes what product managers need to know about subscription models and how to approach gathering input and prioritizing against those tradeoffs. He also reveals how to make Customer Success Managers a key asset for the product team.
- Unique perspectives from featured VP/C-suite products executives
- Networking before and after the session
- Give a shoutout if you’re hiring or looking for a job
- Free pizza and beer/wine