What to expect
- Unique perspectives from featured VP/C-suite products executives
- Webinar Format: Enjoy our Speaker Presentation followed by Q&A Session
When should you move from Product-Led Growth to Sales-Led Growth? About 10 years ago, enterprise SaaS transitioned from top down to a bottom’s up product-led growth go-to-market motion. Beyond aligning well to the movement of buying powers from IT to departments, this new strategy encouraged startups to truly focus on their product. Better enterprise products were created and users experienced higher productivity, efficiency, and delight from their work tools. Lately, shareholders are demanding predictable growth and profitability. Large enterprise customers deliver just that, but they require a sales team and an enterprise product strategy to win in this segment. In this talk, Airtable Head of Product Ilan Frank will discuss the right timing to focus on a SLG motion, why it’s important, and some of the tricks to get it right.
About the speaker
Ilan is the Head of Product at Airtable. In this role, Ilan leads product strategy, direction, and delivery for Airtable’s entire product offering. Ilan brings over 20 years of experience building productivity solutions for enterprises where usability and adoption needs meet administration, security, compliance, and scale requirements. Prior to Airtable, Ilan was an early product leader at Slack helping the company scale to win the Enterprise including 80% of the Fortune 100.
About the host
As Chief Product Officer at Checkr, Denise is responsible for leading the product vision, teams, and roadmap to deliver customer delight and innovation while advancing our mission of building a fairer future. Denise brings a relentless focus on customer success, adoption, and innovation to meet our customers’ needs. Prior to joining Checkr, she held a number of leadership positions, most recently as the GM for Analytics at Workday. At Workday, she was responsible for the entitled reporting used by all Workday customers. She also led the revenue-producing side of the Analytics business launching 3 new products and growing the business from $0 to over $200M in ARR and over one thousand enterprise customers. She’s been building enterprise products for the last 21 years in a variety of companies such as Platfora, Salesforce, HSBC & AT&T.