Casper CXO on Building Brands That Count
Building a brand isn’t just the craft of your marketing team – it’s also a critical part of product development. In the tech world, product teams are often focused on a highly rational process: identifying user and business problems, generating solutions to them, iterating and optimizing. But how do you create products and experiences that drive higher order emotional resonance, provoke, and transform culture at large? Casper CXO Eleanor Morgan will share the secret to building brands that resonate and bring delight to your customers.
- Unique perspectives from featured VP/C-suite products executives
- Networking before and after the session
- Give a shoutout if you’re hiring or looking for a job
- Yummy dinner and drinks from local favorites - on us, of course!
- Ticket prices cover the cost of producing this program which supports our mission to enable everyone to build better products