Netflix fmr VP on Customer Obsession

How do you meet the needs of customers who are not easily satisfied or obsess over every detail? Join Netflix fmr Product VP Gib Biddle for a discussion about customer obsession. Using examples from his time at Netflix, Gib will review how to utilize consumer science to delight customers in unique ways that drive revenue. Specifically, he will focus on four consumer insight sources and how to evaluate the data with research techniques. Finally, Gib will put the techniques into practice with a modern-day Netflix case study.

Event program
  • Unique perspectives from featured VP/C-suite products executives
  • Networking before and after the session
  • Give a shoutout if you’re hiring or looking for a job
  • Free pizza and beer/wine
About the Speaker

Gibson Biddle

Array Strategic Advisor
Starting in 2005, Gibson Biddle was VP of Product at Netflix. In 2010, he became the Chief Product Officer of Chegg, a textbook rental company that went public in 2013. Today, he's an adviser for multiple consumer tech companies, as well as a teacher at graduate-level programs at both Stanford and Dartmouth.

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