How do you meet the needs of customers who are not easily satisfied or obsess over every detail? Join Netflix fmr Product VP Gib Biddle for a discussion about customer obsession. Using examples from his time at Netflix, Gib will review how to utilize consumer science to delight customers in unique ways that drive revenue. Specifically, he will focus on four consumer insight sources and how to evaluate the data with research techniques. Finally, Gib will put the techniques into practice with a modern-day Netflix case study.
- Unique perspectives from featured VP/C-suite products executives
- Networking before and after the session
- Give a shoutout if you’re hiring or looking for a job
- Free pizza and beer/wine