Webinar: Head of Product at Loop Commerce, a Synchrony company, on Product-led Go-to-Market Strategy

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Sales end on October 7
Webinar: Head of Product at Loop Commerce, a Synchrony company, on Product-led Go-to-Market Strategy

Product Managers build their products, so it only seems fair that they would take an active role in their product’s go-to-market. There are so many reasons it leads to a more successful launch, from a clearer message regarding the product to a more continuous feedback loop. But sometimes, organizations divide roles and responsibilities between product and marketing and it affects the impact product managers can have. What steps can a product manager take to play an active role in the launch of the product they built? Subha Shetty, Head of Product at Loop Commerce, a Synchrony company, discusses how to craft an effective product-led go-to-market strategy.

 

Event program
  • Unique perspectives from featured VP/C-suite products executives
  • Networking before and after the session
  • Give a shoutout if you’re hiring or looking for a job
  • Webinar Format: Enjoy our Speaker Presentation followed by Q&A Session
About the Speaker

Subha Shetty

Loop Product Head
Subha is the Head of Product at Loop Commerce, a ground breaking gifting commerce company and acquired by Synchrony in 2018, the world's largest retail credit company. Subha is a seasoned Product Leader with 15+ years of E-commerce & Mobile expertise in both big & small companies like eBay, Walmart.com, Upwork & Zenfolio. Some highlights from her career include launching capabilities like 1-click bid at eBay, the MVP of Walmart Grocery in 2011 and transforming Zenfolio from an emerging product to the industry's leading business & commerce platform for professional photographers. Subha is passionate about helping & working with startups & Product Managers. She sponsors events for Women-in-Product, is a mentor to leading start-up accelerators like 500start-ups & Founders Institute and an active advisor & angel investor. Subha obtained her MBA from University of Virginia's Darden School of Business.

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