Webinar: Google Product Lead on the Growing Customer Loyalty

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Sales end on November 4
Webinar: Google Product Lead on the Growing Customer Loyalty

Acquiring new customers is great, but generating repeat purchases and converting customers into loyal brand advocates is even better. For today’s trend aware customer, what are the strategies product leaders use to gain brand and product loyalty? In this session, Google Product Lead Shilpa Vir discusses specific examples of how companies utilize tools like multi-touchpoint experience design, commerce optimization, lifecycle marketing, and consumerization of IT to leverage loyal customers for rapid growth.

Event program
  • Unique perspectives from featured VP/C-suite products executives
  • Networking before and after the session
  • Give a shoutout if you’re hiring or looking for a job
  • Webinar Format: Enjoy our Speaker Presentation followed by Q&A Session
About the Speaker

Shilpa Vir

Google Product Manager
Shilpa Vir is an accomplished Product Leader and Entrepreneur, currently serving as Product Manager at Google. Shilpa has spent 15+ years leading Product, Engineering, and Operations teams at Google, eBay, Microsoft, HP, and Yahoo, has founded two startups, and worked in several more. Being a woman of color, the first female in her family to get a STEM degree, and a first-generation immigrant to the US, she is an active diversity and inclusion leader, and an ardent supporter of empowering women in STEM. Shilpa is in high demand as a mentor and coach, providing career insight through workshops, events, and conferences including 6 sessions at the Grace Hopper Conference.

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