What to expect

  • Unique perspectives from featured VP/C-suite products executives
  • Networking before and after the session
  • Give a shoutout if you’re hiring or looking for a job
  • Webinar Format: Enjoy our Speaker Presentation followed by Q&A Session

Campaign effectiveness has two performance levers: media & creative. To date, the ad tech industry has focused primarily on solving for the media lever, with hundreds of companies built to optimize ad budgets. But what about the creative side? How do you bring an ad tech lens to a subjective space, and how do you build a product around it? In this session, VidMob Product VP Bethany Gostanian speaks on how to think about “creative data” and the challenges faced when carving out a new category of ad tech. 

About the speaker
Bethany Gostanian