What to expect
- Unique perspectives from featured VP/C-suite products executives
- Webinar Format: Enjoy our Speaker Presentation followed by Q&A Session
As the co-founder and CEO of a young startup, Alex Westner has been on the customer side of a compelling and emerging business model he calls “Software AND a Service.” Software alone often isn’t enough to solve the customers’ problems — companies can’t always automate everything away to provide a satisfactory self-service software solution. Some companies have acknowledged and even embraced this reality by adding on a premium subscription service that includes a human subject matter expert — the service! But how does this model work? Does it scale? Let’s dive in!