To apply: send resume and cover letter to [email protected] with “Product Marketing Manager candidate: <your name>” as subject.

Products That Count is one of the largest networks of product managers in the world. Over 200,000 product managers committed to building great products join to network, learn and get inspired by leaders such as Netflix Product VP, Coinbase CPO, and Box CPO. They attend local speaker series, listen to podcasts, connect at invite-only salons and much more. Product-forward brands like eBay, Autodesk, and Amplitude join to connect with the best product talent and decision makers. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.

We are looking for a brilliant Bay Area-based Product Marketing Manager to have a direct impact on the growth, engagement and monetization of our organization. They are the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. They are responsible for:

  • Product marketing: They collaborate with colleagues to develop and execute innovative marketing programs that drive engagement. They manage our online footprint, from SEO to social media and cultivation. They are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
  • Account management: They nurture relationships with partners/sponsors. They participate in events and conferences on behalf of the organization. They identify, uncover, and develop account opportunities. They qualify prospects effectively to optimize the sales cycle. They upsell, cross-sell, negotiate and close deals.
  • New product launch: They play an integral role in organizing product launches. They plan the launches of new programs and manage the cross-functional implementation of the plan. An attention to detail and eye for quality are critical to your success, along with an ability to articulate our value proposition.
  • Positioning, insight & research: They understand and know our customers/partners better than they know themselves, including how they make their buying decisions. They oversee product research and use that knowledge to drive the development of positioning and messaging that resonates with customers/partners.

Requirements and Qualifications

  • 3+ years of product marketing and/or marketing experience with at least 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects)
  • Track record building and engaging online communities
  • Comfortable using marketing automation tools such as AHrefs, WordPress, Canva and Google Analytics.
  • Proficient in productivity applications and CRM tools such as G-Suite, MailMerge, Slack and Airtable.
  • Power user of networking tools such as LinkedIn, Twitter, Facebook, CoSchedule and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • High energy and customer-focused approach
  • Excellent interpersonal skills, including a history of positive professional relationships
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Bachelor’s degree in business or marketing; MBA preferred.
  • Bay-Area-based, some travel as necessary (10%)

Compensation, perks & career: market range + great benefits + career development & leadership opportunities

To apply: send resume and cover letter to [email protected] with “Product Marketing Manager candidate: <your name>” as subject.

About the Speaker
SC Moatti
Mighty Capital Managing Partner
SC Moatti is a technology visionary, entrepreneur and investor. She is the founding partner of Mighty Capital, a Silicon Valley venture capital firm, and Products That Count, one of the largest communities of product managers, leaders and founders in the world.

Recent Posts