How can Product leaders lead design organizations when they're not designers themselves? When done badly there is tension between the product and design teams because the business can easily distrust the intangible benefits of a thriving design team.

Former Jet.com Product VP Sarah Bernard shares a tried and true framework Product leaders can apply in their organization to ensure their design thinking is performing to its highest potential. Product leaders need this performance from design because it is an essential element for solving really hard product problems and getting to inspired solutions.

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About the Speaker
Sarah Bernard
Crisis Text Line COO
Sarah Bernard is COO at Crisis Text Line, a technology non-profit in the space of mental health that spreads empathy with innovation. Bernard has grown her career over the last 20 years in Tech. Previously she was VP, Product at Jet.com and held positions as General Manager, SVP and VP of Global Product with Expedia’s Hotwire, HP’s Snapfish.com, Johnson & Johnson’s BabyCenter.com, and Vantiv. Ms. Bernard leads Product, User Experience, Analytics, and Technology in comprehensive transformations with initiatives that accelerate growth. She applies innovative organizational design, process implementation, product discovery, development methodologies, and talent curating within her companies.

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