Will your AI roadmap build market trust, or collapse under the weight of new regulation? As global frameworks like the EU AI Act reshape how AI products are built and governed, product managers who move early are setting the rules of the game. This session reframes regulation not as friction, but as a strategic advantage for teams that know how to lead. In this on-demand webinar, Zensar former Director of Product Management Anurag Sharma shares a practical, product-led approach to navigating AI regulation while accelerating innovation. Drawing on real-world experience, he shows how leading PMs are embedding responsible AI into their workflows without slowing delivery. You’ll learn how to turn regulatory pressure into a strategic moat that drives adoption, how to ship faster while staying compliant and ethical, and how to lead AI initiatives with confidence from discovery through launch. By the end of the session, you’ll walk away with actionable frameworks to strengthen customer trust, future-proof your AI roadmap, and elevate your role as a product leader in an increasingly regulated AI landscape.

Join us for new conversations with leading product executives every week. Roll through the highlights of this week’s event below, then head on over to our Events page to see which product leaders will be joining us next week.


Show Notes:

  1. Trust is the new competitive advantage in AI—winning trust impacts adoption, regulatory success, and brand reputation.
  2. Product managers (PMs) must own AI ethics and compliance, not just delegate to legal or treat as a documentation exercise.
  3. There are five fundamental pillars for regulatory-ready AI: trust/ethics, external regulatory climate, technical/data architecture, leadership/accountability, and governance/operating model.
  4. Ethics (the “Moral Law”) is foundational—clear values like fairness, explainability, and human oversight must be non-negotiable in all product stages.
  5. Regulatory climate (“Heaven”) is ever-changing; companies must proactively monitor and adapt to evolving laws like the EU AI Act.
  6. Compliance should be designed in from the beginning, not retrofitted at stage-gate or product launch.
  7. Actionable risk assessment and classification of AI use cases are essential for prioritizing governance and regulatory focus.
  8. A living “AI register” documenting data, models, ownership, and classification helps maintain technical compliance and readiness.
  9. Clear ownership and accountability are critical; AI should not be “everyone’s job” but should have a single responsible owner or department.
  10. Effective AI leadership requires wisdom, sincerity, service orientation, courage to stop noncompliant features, and discipline to enforce standards.
  11. Good governance embeds checks and balances throughout the SDLC and CI/CD pipeline, ensuring audit-readiness and fast, low-latency decisions.
  12. Product/documentation reviews, audits, and regulatory gates must be integrated from ideation to post-launch, reducing risk and rework.
  13. Transparent communication—both internally (cross-functional teams) and externally (with regulators)—builds trust and reduces compliance surprises.
  14. Treating regulators as collaborators, not adversaries, changes company mindset and leads to competitive advantage.
  15. Major blind spots for PMs include assuming compliance and ethics are handled, failing to embed these principles by design, and underestimating the complexity of ownership.
  16. Sunsetting or halting features due to noncompliance is a course correction, not a failure—responding to signals is critical for responsible AI.
  17. Embedding responsible AI across cross-functional teams requires shared context, shared language, and shared success metrics.
  18. Compliance and ethical checks must be ongoing living conversations, not one-off gate reviews or checkboxes.
  19. Documentation should prioritize transparency and clarity over unnecessary detail—aids trust with stakeholders and regulators.
  20. The ultimate choice for organizations is between reactive, compliance-as-survival strategies and proactive, trust-by-design engineering—success depends on choosing the latter.
About the speaker
Anurag Sharma Zensar Technologies, Director Product Management Member

Product leader with 17+ years’ experience driving digital transformation and managing multi-million-dollar projects across Retail, Food & Services, Energy, and Supply Chain sectors. Proven track record of leading high-performing teams of 75+ to deliver strategic initiatives for top-tier clients, including John Lewis, Compass Group, and National Grid. Currently Product Delivery Director at a $600M organisation, with experience across the UK and Europe. Expertise in end-to-end delivery of complex transformation programs through Service Delivery Management, Operational Excellence, Agile Project Delivery, and Product Leadership.

About the host
The Editorial Desk at Products That Count Products That Count, Editor

Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.

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