Cultivating Product

The State of the Chief Product Officer in 2022 (eBook)

This eBook is all about the top challenges facing today’s CPOs — as well as best practices offering solutions. Here, learn how Chief Product Officers attract and retain great talent in a difficult marketplace. Learn how these executives lead culture shifts and accelerate growth. Learn, too, how they handle metrics, prioritization, distributed teams, and more.

Click to Join for Free with LinkedIn

New

Product Design

Product Awards Series: Amplitude SVP of Product on the Customer as Part of the Team

From the company’s origins to its evolving analytics tools, Justin Bauer explains why, at Amplitude, the customer is part of the team.

New

Product Design

“How I Built That” with Capgemini: Heatworks Founder & CEO on Sustainability in Product

The first in the “How I Built That” with Capgemini Series is all about Jerry Callahan’s passion for sustainability and efficient design.

CPO Rising Series: Atlassian CPO on Having a Well-Designed Value System

In this, the eighth episode in the CPO Rising Series, Atlassian Chief Product Officer Joff Redfern talks about the importance of values.

Republic Product Lead on The Customer Journey in FinTech

Republic Product Lead Matt Hamilton shares insights into the importance of the customer journey and the future of FinTech.

Take A Product Portfolio View For Maximum Value Proposition

In this editorial, ZEFR Product Lead Bharat Manglani takes the holistic Platform Product Manager view to maximize the customer value proposition.

The Rise of The Chief Product Officer: Study of the Most Important Role in Business

With the digital transformation, business rules are being rewritten. We captured the learnings of the most successful Chief Product Officers.

Click to Join for Free with LinkedIn

ServiceNow Product Leader on Scaling Your Team Like a Boss

ServiceNow Product Leader Rosa Welton shares steps to design a hiring roadmap to scale your first team, and managing managers to do the same.

Product Awards Series: Optimizely VP of Product On Experimenting Instead Of Guessing

Optimizely VP of Product Thilo Richter on why a great PM might have a few things in common with an experimenting scientist.

Best Practices On The PM Job Market

Along with digital transformation and the push to become product led comes increased competition for talent – and a highly competitive job market. Companies are expanding and demand for digital products has increased, but the changing nature of work and the Great Resignation have both altered the relationship between employers and employees. So what do product teams look for now when hiring PMs? With product teams expanding and more people getting involved in product, what are product leaders willing to train? Are there any skills that are non-negotiable? How can PMs on the job market properly showcase their talents? Are the tools available on current career platforms sufficient?

Click to Join for Free with LinkedIn

American Express Product VP On Aligning Successful Product Teams

American Express VP of Product Development Penelope Madry shares how to lead through change and align successful product teams.

Landis Product Leader on Selling the Vision to Grow and Align Teams

Landis Product Head Vinamrata Singal on how to craft a vision for different audiences with concrete frameworks & examples to drive alignment.

CPO Rising Series: Upwork Chief Product & Experience Officer On Making The Customer Win Big

Upwork CPEO Samuel Bright talks about how he leads his product teams. It starts with a culture of making the customer win big.

Zoopla Product Head on Understanding Product Management Frameworks

Zoopla Product Head Yanislava Petrova shares the craft and context of PM frameworks and how PMs can create their own.

Feature Prioritization

TIFIN Product VP on The Cost of Delaying Product Features

VP Abhinav Gupta shares how to take the economic value of a product feature and quantify the cost of delay.

Product Awards Series: Heap VP of Product On Building Solutions People Are Willing To Buy

In this podcast, Heap VP of Product Rachel Obstler gives insights into how Heap built analytics tooling customers were willing to buy.

Technology

Behind China’s Crackdown on Tech

In this editorial, Vimeo Director of Product Emma Cai examines China’s recent crackdown on tech giants like Alibaba and Didi.

PayPal Product Leader on Diversity in Product Teams

PayPal Senior Product Leader Ronke Majekodunmi shares insights about diversity within roles and customer relationships for successful PMs.

The Product Manager’s Toolbox

There are many ways to look at these award-winning tools, representing many different stages in the product life cycle. Here, we’ve created a virtual toolbox showcasing some of the important attributes of these products.

Click to Join for Free with LinkedIn

CPO Rising Series: Next Insurance CPO on Scaling Product Teams

Next Insurance CPO and 2022 Global CPO 20 winner Effi Fuks Leichtag shares some truths about hiring talent and scaling product teams for accelerating growth.

The Infatuation and Zagat CPO on Setting Up A Great Team

The Infatuation and Zagat CPO Janko Bazhdavela shares his insights into building teams and tapping into a hybrid model that will save your budget, no matter the size.

2022 Product Guide: Presenting the Winners of the 2022 Product Awards

Products and services are changing the world we live in. As consumers ourselves, we can notice the era of intelligent, connected products has arrived. It has impacted our everyday experiences. With it we are seeing the rise of the Chief Product Officer, now side by side with other C-level leaders to define strategy and boost growth. Making this pivot to Intelligent Products and Services is complex. It demands new business models, organizational change, navigating new partnerships, ecosystems, and digital proficiency. Overlooking any of these requirements may lead to disappointing product and services adoption. Transitioning from early proofs of concept to industrial scale is challenging for many companies. Having the people, processes, and tools in place to make this shift is absolutely critical to success.

Click to Join for Free with LinkedIn

Product Awards Series: Sprig Product Lead On Researching The Why

Learn how Product Managers can leverage end user research at scale to make really good product decisions.

Metron Aviation Product Leader on Creating Product Management Culture

Metron Aviation Product Leader Marcus Lowther shares what it takes to transition to a product management culture in an established industry.

Mastercard VP of Product Management on Adopting a Customer-First Mindset to Product

Mastercard VP of Product Management Dana Rosenberg shares how to be customer-first and drive tangible, metric-based product outcomes.

CPO Rising Series: Box CPO on Building The Best Product Teams

Diego Dugatkin shares his insights into creating the best product teams, embracing the vision, and building the next generation of product leaders.

fmr Illumio Product Leader on Cybersecurity and Zero Trust Model

How can PMs be at the forefront of secure digital transformation? Fmr Illumio Product Leader Matthew Glenn shares the dynamics of cybersecurity and explains the zero trust model.

Docusign Senior Product Lead on Mistakes and Successes in a PM Career

Docusign Senior Product Lead Gayathri Venkataraman shares how you can improve by learning from mistakes and successes in your PM career.

CPO Rising Series: Included Health CPO on The Attributes of Great Product Leaders

Included Health CPO Nupur Srivastava shares the attributes of great product leaders and how to set priorities while enabling innovation.

Pricing Strategies

Software Pricing Partners MP on B2B Product Pricing Strategy

Software Pricing Partners MP Chris Mele shares insights into value and how a pricing strategy is important to product development.

Succeeding in a Platform PM Role: Embrace Your Connectedness

As a Platform Product Manager, you have a unique opportunity to work at the intersection of multiple product line paths. Key questions in this article will help you to draw your organization’s holistic product health picture and discover strengths and weaknesses.

CPO Rising Series: Nubank CPO on Creating the Rhythm of Product Innovation

How does a CPO facilitate the right culture to keep up the innovative pace? Nubank CPO Jag Duggal shares insights into creating rhythm, hiring a great team, and maintaining innovation.

Customer Acquisition & Retention

Products That Count Reveals Winners of 2022 Product Awards and Global CPO 20

Learn about the winners of the 2022 Product Awards, the top 20 CPOs, in the world, and the Product Innovation Winners.

Stash Product VP on Evolving Consumer Needs in FinTech

Stash Product VP Vinod Raman asks: how do you set up a financial PM team that’s innovative and successful?

CPO Rising Series: Capgemini Invent Executive VP on Becoming Successful Product Leaders

Culture drives innovation, and the CPO is the product leader for sustaining that type of workplace culture. Capgemini Invent VP Lisa Mitnick shares her insights about creating a safe environment to fail and succeed with innovation.

2022 Product Awards: Empowering the Whole Human

Discover the best product tools for product managers looking to empower minds, bodies, and spirits.

CX Thought Leader on Product Value of Customer Experience

CX thought leader Lorraine Schumacher shares how CX adds value to product teams and listening to customer voice brings success.

Johnson Controls Product VP on Product Portfolio Management

Johnson Controls Product VP Narasimha Krishnakumar discusses how PMs can scale to manage a portfolio of products and best practices to use.

Product Leaders: Driving Core KPIs

Product is in the driver’s seat, leading the way to business outcomes that are beneficial to the organization on a strategic level – revenue, cost, and productivity.

Click to Join for Free with LinkedIn

What Can TikTok Learn From Douyin?

Editorial contributor Emma Cai on what TikTok can learn from its competitors to become a better product for the creator economy.

B2B

Crossbeam CEO on Building Products for the B2B Network Graph

Crossbeam CEO Bob Moore shares how a B2B network graph impacts an approach to product management, from vision to success metrics and beyond.

CPO Rising Series: Products That Count CPO on Inaugural Global CPO 20

One of the first CPOs Renee Niemi sits down with our founder SC Moatti to showcase the inaugural Global CPO 20 and discuss observations from the best CPOs.

2022 Product Awards: Responsive Product Accountability

Here are the 40 finalists in the Responsive Product Accountability category for the 2022 Products That Count Product Awards.

2022 Product Awards: Level Up Scale & Complexity

Here are the 40 finalists in the Level Up Scale & Complexity category for the 2022 Products That Count Product Awards.

CPO Rising: Evolution of the Role

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

The Ambitious PM: How to Advance in a Product Career

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Schedule Yourself for Success: Tips for the Modern PM

In this article, product leader Felipe Gasparino gives tips for PMs who want to schedule themselves for success using good time management.

Contentsquare Product Leader on Product Excellence and Enablement

Contentsquare Product Leader Danny Carvajal demystifies the role of product excellence and enablement and how to start a team in your organization.

Team Wakabayashi Product Leader on What Makes a Successful Product in 2022

Product Leader Dennis Wakabayashi shares important approaches to product development, the role of technology, and how to scale with certainty for success.

2022 Product Awards: Delightful User Journey Finalists

Here are the 40 finalists in the Delightful User Journey category for the 2022 Products That Count Product Awards.

Succeeding in a Platform PM Role: Lead Cross-Product Initiatives

What is a unique advantage of Platform Product Management? Your work supports many product areas. Bharat Manglani wants you to leverage that.

Hinge CPO on Setting Goals and Hyper Customer Focus

Hinge CPO Michelle Parsons shares her methods for creating and mapping organizational goals that will scale product.

GitLab CPO on the Journey from Sales to CPO

GitLab Chief Product Officer Scott Williamson shares his career progress journey from sales to CPO, and lessons he learned along the way.

CPO Rising: A seat in the C-suite

There is a revolution happening in the C-suite that has been building for some time, and we are now seeing the changes. We call it CPO Rising.

2022 Product Awards: Informed Go-To-Market Strategy Finalists

Here are the 40 finalists in the Informed Go-To-Market Strategy category for the 2022 Products That Count Product Awards.

Roadzen CEO on Using Data for Global Solutions

Roadzen CEO Rohan Malhotra shares how AI data bridges the gaps between insurance and mobility to make better decisions.

Finalists Announced for the 5th Annual Products That Count Product Awards

Here are the finalists for the 5th Annual Products That Count Product Awards. Read on to find out who made the cut, and vote for the winners.

Indeed.com Product Lead on Mindset and Behaviors for Effective Stakeholder Management

Indeed.com Product Lead Parul Goel shares three key principles that will improve your mindset to help engage your stakeholders.

Meta Product Leader on Product Leadership at Scale

Meta Product Leader Yun-Kuan Lin shares observations of how product teams evolve as companies grow, and the difference in leadership skills at each stage.

VR/AR

Metaverse: Past, Present, and Future

Better hardware, new use cases, and a growing audience are driving the sustainable present and exciting future for the metaverse.

Customer & User Research

Noom Product Lead on Unlocking Insights From Customers

How can product leaders gain valuable feedback from customers? Britt Myers shares user interview strategies to improve the product lifecycle.

Product-Led Growth: An eBook for Product Leaders

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Knowing when to pivot in developing a new product

Knowing when to pivot is tough. A strong product development process can chances you’ll make a bad pivot according to David Prentice of CollegeVine

Shopify VP of Product on the Power of Pivoting

Shopify Vice President of Product Mamuna Oladipo shares opportunities to pivot within your goals when faced with mistakes and failures.

We’re hiring!! Enterprise Sales Executive

Products That Count is hiring a highly motivated and forward-thinking Head of Product Partnerships. Check it out and apply now to join our growing team!

Ideation & Innovation

GE Digital Product Lead on Innovating with Lean Principles for Product Management

GE Digital Product Lead Matthew Wells shares how lean principles for product management have transformed how GE brings products to market.

SignalWire Founder and CEO on Transforming Telecommunications for the Next Generation

SignalWire founder Anthony Minessale shares telecommunications as a software platform, its role in remote work, and what to expect for the next generation.

Dow Jones Product VP on Experimentation, Subscription, and Personalization

Dow Jones Product VP Peter Gray shares unique insights on experimentation, subscription, and personalization to create value.

Succeeding in a Platform PM Role: Be a Sponge

Absorbing and reflecting on stakeholder, customer, and market insights will help you excel in your new platform PM role.

Growth Mindset by the Numbers

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Top 4 Product Episodes from the 4 Seasons

Relive insights from product leaders at Ramp, Dolby, and Cox Communications, as well as Silicon Valley icon Geoff Moore.

100 Definitions of a Great Product

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Products That Count Announces 2022 Product Awards and Inaugural Global CPO 20 to Celebrate Explosion of the Age of Product

This press release announces the 2022 Products That Count Product Awards and the first-ever Global CPO 20.

BetterLesson SVP on Building Quality Edtech Products

BetterLesson SVP Amber Orenstein shares how her teaching background provided a different perspective to building quality edtech products.

Next in Tech: How Are We Going to Interact with Technology in the Future?

Interactive technology is evolving quicker than ever. How can we prepare our products for the coming digital transformation?

An eBook for CEOs: In This New Decade, the Best Product Wins

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

PepsiCo Product Lead on Building Platform Products That Scale

PepsiCo Product Lead Deepika Yerragunta talks about building platforms as products and within frameworks to boost productivity and scale.

The Year in Product: Looking Back at 2021, Looking ahead to 2022

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Fmr Livemocha Co-founder on How to Plot Your Exit Strategy

Fmr Livemocha co-founders talks about how to plan your exit strategy and build relationships with potential acquirers.

LinkedIn Product Lead on Challenges to Online Trust and Safety

LinkedIn Product Lead Shreyas shares how safety PMs balance challenges, solutions, and customers to make secure products.

Washington Post CPO & CTO on Building a Technology Startup Within a Non-Tech Company

Can a newspaper's intrapreneur product not only delight media subscribers and advertisers, but also become a sustainable source of revenue?

All Things AI Beyond the Hype

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

The Future of In-App Purchases

Emma Cai investigates mobile app monetization and how app stores can improve IAPs to encourage more innovative content in the long run.

Brilliant Product VP on Workplace Productivity

Building workplace stamina is critical for maintaining productivity as a product manager - from seeking help from peers to making sure you take time off.

Blue Cedar CEO on How to Build High-Quality, Secure Mobile Apps

Blue Cedar CEO shares how product leaders can build secure mobile apps to deliver positive business outcomes.

Blink UX Chief Creative Officer on Inspiring Teams with Design-Led Product Development

Blink Chief Creative Officer shows design-led processes and elements of good product design that help teams prioritize features and bring brands to life.

Discovery Education CPO on Edtech Product Design with an End in Mind

Discovery Education CPO Pete Weir explores how to work backward on edtech design with stability for diverse learners.

Typeform Product Lead on Customer Centricity in a Remote World

Typeform Product Lead talks about key customer-centricity practices for every CPO to adopt in a more virtual world.

Award Advisory Board Product Leader on Empowering the Whole Human Category at the 2022 Product Awards

Felipe Gasparino takes the mic to tell us about the category of “empowering the whole human” at the 2022 Products That Count Product Awards.

Cox Communications Product Lead on Moving Success from B2C to B2B

Cox Communications Product Lead explains what it takes to be successful when moving a business from B2C to B2B.

The 3 P’s of a Great Product Culture: Play, Purpose, & Potential

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Fmr Ratehub.ca Product VP on Scaled Consumer Products Online & Offline

Fmr Ratehub Product VP Scott Affleck on challenges of building hybrid consumer products, and balancing speed with operational complexity.

Fmr Transformco Product Director on the Responsive Product Accountability Category at 2022 Product Awards

Fmr Transformco Product Director Maheep Bhalla introduces the Responsive Product Accountability category for the 2022 Product Awards.

Products That Count Founder on The Product Awards

Products That Count CPO in conversation with our Founder on the 2021 Product Awards, and owning one's category to win in product management.

Succeeding in a Platform PM Role: Build Key Relationships

New Platform Product Managers: follow these tips and start building key relationships today to lay a strong foundation for success.

Getsafe Product VP on Insurance Tech Product Development

Getsafe VP of Product & Design shares insurance changes within tech and how its product development is different from other industries.

Challenges in Product Development: Using the Power of Questions

As PMs, we know that our products are only as good as the questions they answer. Use more questions in the product development process today.

The Growth Mindset: How Product Leaders Can Establish a Culture for Learning

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Indeed.com Senior International Product Lead on Level Up Scale & Complexity Category at 2022 Product Awards

Indeed.com Senior International Product Lead Iryna Krutenko introduces the Level Up Scale & Complexity category for the 2022 Product Awards.

Uber Product Lead on Growing Millions of Users in Two-Sided Marketplaces

Uber Product Leader Sreenath Kizhakkedath shares a framework to build experience and deliver growth in two-sided marketplaces.

Procore Product Lead on Demystifying Artificial Intelligence

Procore Product Lead talks about demystifying artificial intelligence and what it means to build AI products.

Shipt Director of Product on Surge Pricing: 0 to 1

Shipt Product Director on building a surge pricing system that includes machine learning, operations research, and behavioral psychology.

Transfix Product Marketing Lead on Delightful User Journey Category at 2022 Product Awards

Transfix Product Marketing Lead Patrick Blute introduces the "Delightful User Journey" category for the 2022 Product Awards.

Marketplace Strategies, Part 3: Targeting Unique Supply and Demand

Markets offering unique products or services can be fantastic business opportunities; coupling those with unique demand is a great strategy.

Best PM Practices in B2B

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Sorcero CEO on Data Analytics For Cognitive Solutions in Life Sciences

Sorcero CEO Dipanwita Das shares how data analytics can produce cognitive solutions in life sciences.

Digital Advertising

Livestreaming: Viable as a Product or Distribution Channel

If you think livestreaming is a fleeting fad in which kids just watch each other play video games, you are in for a surprise.

Ambient Photonics CEO on B2B Product Management

Ambient Photonics CEO Bates Marshall talks about ways B2B product management differs from direct to customer.

VOGLIO Product Lead on tactics to drive a shared product strategy

VOGLIO Director of Product Management Raquel Hirai-Hadley talks proven tools for product strategy to tackle the most common product ownership issues.

Borealis AI Product Lead on Machine Learning Product Development & Business Value

Borealis AI Product Lead Alex LaPlante talks what makes machine learning products different from traditional software products.

Creating Connected Product Teams in a Remote Environment

Remote work has its advantages. But product leaders can't lose sight of the strengths gained through better connected product teams.

Google Product Lead on Informed Go-To-Market Strategy at 2022 Product Awards

Google Product Lead on the Informed Go-To-Market Strategy category for the 2022 Product Awards.

A Product-Forward Powerhouse Team: The 2022 Awards Advisory Board

These five amazing product leaders, from different geographies and different verticals, are sure to add up to our best product awards yet.

Fmr Executive VP at Viacom/CBS on Physics, Music, and Products: Journey to CPO

Product leader Shampa Banerjee joins Products That Count to illustrate how embracing her training in physics and music helped map her journey as a CPO.

Checking the Pulse on Feature Adoption

White Ops Product Leader, Bharat Manglani, shares best practices on strategies to investigate, monitor, and use insights on feature adoption.

VP of Product at Disney Streaming on Inclusivity and Storytelling

VP of Product at Disney Streaming Dave Lankford talks about inclusivity and true listening, and how this relates to product development.

Executive Product & Marketing Leader on Key to Collaboration with Sales and Marketing for Product Launch

Executive Product and Marketing Leader Seema Pandya will share key cross-functional milestones of collaboration pre-launch and during launch.

Fmr IBM VP & Partner On Visionary Product Thinking

Each individual product person gives a unique perspective on the products they build. But what does it mean to truly use visionary product thinking?

Index Exchange Product Lead on PM Lessons from the History of Online Advertising

Index Exchange Product Lead guides us through a history of digital advertising and PM lessons learned along the way.

RBC Product Leader on Product Analytics: Why, What, When, and How to Use Data to Make Great Products

Join RBC PM Juan Martin to dive deep into the what, why, when, and how of data analytics to be used to make great products.

Common Room Product VP on Growing Product Skills At A Startup vs. A Big Company

Common Room’s VP of Product joins us to share a framework to think about the risks and rewards of honing PM skills at a startup vs a larger company.

Marketplace Strategies, Part 2: Vertical vs. Horizontal

ErisX COO, Matt Trudeau, shares why a marketplace can be an amazing product as long as you have a strategy to build one successfully.

The Growth Mindset for Product Teams

The Growth Mindset for Product Teams produced by Products That Count helps to benchmark product teams and assess their competencies.

Exact Sciences Global Product and Strategy Leader On Moving Fast and Saving Lives

Exact Sciences Global Product and Strategy Leader Vidya Venkatesh dives into what makes commercially successful and impactful healthcare products.

Amazon Care Head of UX Design and Research On Building with Purpose

Join Amazon Care Head of UX Design and Research Dane Howard to learn about the concepts and actions necessary for building with purpose.

Fmr LEGO Education Head of Product On Focusing On Play Within Your Product

Melissa Pickering, former LEGO Education Head of Product joins us to talk about focusing on play within your product

Adobe Director of Globalization On Why Globalization Is A Sine Qua Non for Products That Count

Jean-François Vanreusel of Adobe will highlight the key role that globalization plays in global product management and share best practices.

GameOn Founder and CEO On Merging the Worlds of Content and Chat Platforms

GameOn Founder and CEO Alex Beckman joins us to go over how companies can connect the dots between content and chat platforms all over the world.

Scaling A Global Business Quickly with MURAL Co-Founder and CPO

Join MURAL Co-Founder and CPO Agustin Soler as he offers insights into his experience in scaling a global business over the last decade

OCI Head of Product On Creating the Roadmap That Delights Everyone

This content is available to members only. Please login or register to view this area.

Click to Join for Free with LinkedIn

Summer Series – Highlights: Making Impactful Products

Join product superstar Marty Cagan to learn about how product managers can put the customer first to build impactful products.

How Technology Helped the Pandemic and What’s Next? (Part 1)

Jostle Product Director, Felipe Gasparino, highlights the positive impacts of the pandemic, remote working, and what’s next in product.

Experian Sr. Product Director on the Journey of a PM

Experian's Senior Product Management Director provides a brief overview of the journey of a PM and some useful frameworks they should know along that journey.

Summer Series – Highlights: Building Smarter Artificial Intelligence

These product leaders share their insights about the potential of artificial intelligence, along with some limitations to keep in mind.

Advice for Pitches at Early-Stage Startups

Mighty Capital Product Executive in Residence, David Prentice, shares the do's and don'ts for investor pitches at early stage startups.

Summer Series – Product Lifecycle Highlights

These product leaders share their insights from their experience managing product lifecycle at leading tech firms.

Top Resources for Product Managers by 5 Product Leaders

We’ve pulled together some top resources for product managers from product leaders we’ve featured recently.

Measuring Engagement with User Branches

Read the latest piece by ZEFR Product Lead, Bharat Manglani, and learn about measuring engagement with user branches and cohort analysis.

We’re Hiring! Senior Growth Product Manager

Products That Count is seeking a highly motivated, forward-thinking Senior Growth Product Manager.

5 Product Gurus Give Their Perspectives on Product Management

Join these five seasoned product gurus for highlights on their perspectives on product management.

New Member Features!

Explore new member features now live on Products That Count, including enhanced member profiles and our product management jobs board.

Exclusive New Ebook – Embedded Data Analytics with Tableau

Gain immediate, members-only access to the newest Products That Count ebook, Embedded Data Analytics, in partnership with Tableau.

Grammarly Global Head of Product on User-Centered Product Development

Grammarly Global Head of Product, Rahul Roy-Chowdhury, joins Products That Count to speak on user-centered product development and shares examples of implementation.

Crossing the Chasm Author Geoffrey Moore on Organizing to Compete

Silicon Valley icon Geoffrey Moore, author of Crossing the Chasm shares case examples from Organizing to Compete with Salesforce and more.

Crew Spotlight: Meet Editorial Contributor and Vimeo Product Lead, Emma Cai

Get to know Products That Count Editorial team member, Vimeo Product Lead, Emma Cai, and learn about what makes a great product manager.

We’re Hiring! Director of Product and Marketing

Products That Count is seeking a highly-motivated Director of Product and Marketing to join the largest global network of product managers.

LifeWeb 360 Head of Product on Three Ways to Position Yourself as a Product Leader

LifeWeb 360 Head of Product, Tanya Maslach, breaks down the scientific method and shares three ways to position yourself as a product leader.

The North Face Global CMO & VP of Product Creation On Developing Products with A Purpose

The North Face Global CMO, Steve Lesnard, developing products with a purpose and pinpointing the purpose of a particular product.

Community Group Buying – Can the Business Model Work in the US?

Vimeo Product Lead, Emma Cai, shares unique insights and perspectives on if and how community group buying can work in the US.

Highlights from the San Jose and Bay Area Chapter Speaker Series

Read and watch highlights from product leaders who joined our San Jose and Bay Area Chapter Speaker Series in the last year.

Crew Spotlight: Meet Maheep Bhalla, the San Jose/Bay Area Head of Chapter

Get to know Fmr Tramsformco Product Director, Maheep Bhalla, the new Products That Count San Jose/Bay Area Head of Chapter.

How to Reach and Engage Product Managers at Scale w/ InVision

Products That Count Founder, SC Moatti, discusses best practices with InVision Director of Product Marketing, Lizzie Yarbrough de Canton.

Iterate Faster with a Discovery Foundation

Katherine Kornas, Betterment Product VP, explains how to build a discovery foundation of hypotheses to power a more efficient product discovery process.

Highlights from A Path to the C-suite

A conversation with one of the first CPOs, fmr Google, Logitech, now Products That Count CPO, Renee Niemi, on the path to the C-suite.

Marketplace Strategies: An Introduction

ErisX COO, Matt Trudeau, shares why a marketplace can be an amazing product as long as you have a strategy to build one successfully.

Building Award-Worthy Products: Highlights from The Winners Circle of the 2021 Product Awards

Highlights from the 2021 Product Awards Winners Circle. Learn how to build award-worthy products with Airtable, InVision, and Userleap.

The Product Awards Winners Circle w/Airtable

Join us in the Product Awards Winners Circle with Airtable to learn exactly how product managers can build award-winning products.

A Path to the C-Suite – A Conversation with One of the 1st Ever CPOs

A conversation with one of the first CPOs, fmr Plantronics, Google, Logitech, now Products That Count CPO, Renee Niemi, on the path to the C-suite.

The Product Awards Winners Circle w/ InVision

Join us in The Product Awards Winners Circle with Invision to discuss how to build award-winning products in a product-led organization.

Understanding Your User Base

ZEFR Product Lead, Bharat Manglani, lays out the ways product managers can understand the segments and patterns of their user base.

Miracle Messages Founder & CEO on Building Products For Impact

Miracle Message Founder & CEO, Kevin Adler, speaks on activism through tech and how to build products that make a positive impact.

The Product Awards Winners Circle w/ Userleap

Join us in The Winners Circle with UserLeap CEO, Ryan Glasgow, to discuss why user metrics are imperative to building award-winning products.

Google Fmr Product Lead on Serving Multiple Personas in Enterprise Software

Google Fmr Product Lead, Will Doolittle, speaks on developing b2b software products that serve multiple personas within the enterprise space.

Doist Sr. Product Marketing Manager on Aligning Product Marketing & Product Management

Doist Sr. Product Marketing Manager, Neil Vidyarthi, speaks about the X-factor when aligning product management and product marketing.

More Vs. Better — A Product Strategy Trade-Off

Tatari Product Director, Bryce York, explores product strategy tradeoffs from the perspective of building more vs. better.

Curology Fmr Head of Product on Stakeholder Management and Product Strategy

Curology fmr Head of Product speaks on navigating common product management challenges such as stakeholder management and product strategy.

ClearDATA CPO on the Post-Pandemic Impact to Healthcare

ClearDATA CPO Suhas Kelkar will analyze the innovation evolution occurring now in healthcare through a post-pandemic lens.

Stanford Professor of Organizational Behavior on Strategy Mapping

Professor Jesper B. Sorensen from the Stanford Graduate School of Business shares insights on visual thinking and strategy mapping.

Arkadium Fmr Product VP on Product Management for Gaming Products

Arkadium fmr Product VP, Tanya Zuger, shares critical skills that product managers need to develop for a career with gaming products.

Meet the Special Category Winners from the 2021 Product Awards

Get to know the special category winners from the 2021 all virtual Product Awards, sponsored by Heap, Bluedot, and Mighty Capital.

Google fmr GM & Products That Count CPO on Leading Product in Transitioning Market Dynamics

Products That Count CPO Renee Niemi and shares insights on the product portfolio and leading product amidst transitioning market dynamics.

A Better Competitive Analysis

Betterment VP of Product Katherine Kornas offers a more consumer-centric approach to product competitive analysis.

GameClub COO & Head of Product on Discovering Value

GameClub COO and Head of Product Britt Myers shares strategies and tools that aid in discovering value before team handoffs.

Indeed Fmr Product Director on Balancing Product Tradeoffs

Indeed Fmr Product Director Matthew Bostwick shares ways that product leaders can balance product tradeoffs while staying mission-driven.

The Power of Markets: GameStop and Beyond

ErisX COO Matthew Trudeau continues his Power of Markets series by breaking down the recent US equities markets turmoil involving GameStop.

Ellevest CPO on Designing Product for Long-Term Partnerships

Ellevest CPO Alexandria Stried shares insights on opportunity assessment and how to build products for long-term partnerships.

New: Product Management Jobs Board!

Product Management Jobs Board now available to the Products That Count community of more than 300,000 product managers and leaders.

Fairmarkit Head of Product on Managing People Who Manage Products

Fairmarkit Head of Product Kelly McStay to discover ways to accelerate product team development and create great product leaders.

Three Mistakes to Avoid When Building Minimum Viable Products

CollegeVine Product Lead David Prentice latest article breaks down critical mistakes to avoid when building minimum viable products.

The Trajectory of a PM Career

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Dolby Sr. Director on Building Product from Startup to Acquisition

Dolby Sr. Director Stephane Giraudie shares insights on building products from the startup phase to scaling post-acquisition.

Microsoft Product Director shares Enduring Frameworks For Product Leaders

Microsoft Product Director Joe Cepollina shares lessons that transcend industries to help product leaders build products that matter.

Workday Sr. Product Director on Building High Impact, Horizontal Products

Workday Sr. Product Director Katie Holden shares insights into how product managers can lead and build successful horizontal products.

DFINITY Product VP on the Key Product Trends of the Future

DFINITY Product VP Brendan Foley joins Products That Count to gives an overview of the key product trends driving the future.

IdeaCloud Product VP on Escaping the Feature Factory

IdeaCloud Product VP Deedee Olsen on introducing data-driven frameworks into your workflow to close the door on the Feature Factory for good.

Embedded Analytics Series: Accelerating Insights at Grindrod

The final piece in our Embedded Analytics Series with Tableau, exploring how to accelerate product insights with embedded data.

Embedded Analytics Series: Build vs. Buy with Carrefour

The next installment in our Embedded Data Analytics Series breaks down the build vs. buy scenario from the perspective of embedded data.

BCG Digital Ventures Fmr Product Lead on Positive Product Values

BCG Digital Ventures Fmr Product Lead Vish Srivastava speaks on how to align around positive values and embed them into a product.

Bit Discovery CEO on Innovation and Designing Secure Products

The CEO of Bit Discovery, a Mighty Capital portfolio company, shares insights on product innovation and computer security.

You’re Hired! Advice for PMs From an Executive Search Firm Managing Director

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Navigating the Product Metrics Maze

White Ops Product Lead Bharat Manglani shares how to measure key product metrics, extract insights, and refine your product strategy.

OneClass Product Director on the Ramp Framework to Solve User Roadblocks

OneClass Product Director Katherine Chong walks attendees through the ramp framework to better identify user roadblocks.

Fivetran Product Director on Managing Product Managers

Fivetran Product Director Alexa Maturana-Lowe speaks on PM career growth and the transition from product builder to product leader.

NCR Corp. Product Director on The Key Drivers of Product-Market Fit

NCR Corp. Product Director Amit Acharya speaks on driving the product-market fit through the lens of a startup as well as an enterprise.

HomeX Product Lead on Neurodiversity in Tech

HomeX Product Lead Marton Gaspar speaks on bringing awareness to neurodiversity in tech and how product leaders can empower team innovation.

Getting That Senior PM Dream Job

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

LendingTree CPO on Engagement and How to Build a Diversified Marketplace

LendingTree CPO Sushil Sharma discusses user engagement, user insights, and the challenges to building a financial services marketplace.

Accern CEO & Co-Founder on No-Code AI Platforms and Simplicity in Data Science

Accern CEO & Co-Founder Kumesh Aroomoogan talks no-code AI platforms and the use of simplicity in transforming data science.

Getting That PM Promotion

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Google Product Lead on Getting Executive Buy-In

Google Product Lead Ravi Gampala shares his preparation checklist and the pitfalls product leaders can sidestep when seeking executive buy-in.

ProfitWell Strategist on Pricing Models as a Strategic Lever

ProfitWell Strategist Rob Litterst shares how product managers can use pricing models as a strategic lever to drive monetization.

Big Health CPO on Digital Health and Behavioral Therapy Product Models

Big Health CPO Kelvin Kwong shares insights on the exciting world of cognitive behavior therapy and digital health products.

Building Secure Products: An Introduction to Cybersecurity for Product Leaders

Learn how to build secure products from the ground floor in this cybersecurity series from Tugboat Logic and Products That Count.

Cisco SVP on Well-Being, Productivity, and Opportunity in the Remote Office

Cisco SVP & GM Jeetu Patel takes the Product Talk mic to speak on productivity, well-being, and the future of the remote office.

Building Secure Products: The Future of Security-Driven Product Design

Learn how to build secure products from the ground floor in this cybersecurity series from Tugboat Logic and Products That Count.

Building Secure Products: Top 3 Security Tips You Don’t Want to Ignore During Development

Learn how to build secure products from the ground floor in this cybersecurity series from Tugboat Logic and Products That Count.

Building Secure Products: Why Information-Driven Product Design Matters

Learn how to build secure products from the ground floor in this cybersecurity series from Tugboat Logic and Products That Count.

Operations Teams

Transformco Fmr Ops VP on PM Approaches to Balanced Operations Success

Transformco Fmr Retail Ops VP, Beth Ligenza, provides product managers with working takeaways for how to achieve balanced operations.

2021 Guide to the Best Products for Product Managers

This is members-only content. Please sign in or join with 1-click.

Click to Join for Free with LinkedIn

Royal Bank of Canada Sr. Product Director on Driving Product Innovation at Large Organizations

Royal Bank of Canada Sr. Product Director Arun Milton speaks on how product leaders can drive product innovation within large organizations.

Ramp Product Head on Building FinTech in the Age of Product

Ramp Product Head, Geoff Charles, joins Product Talk to discuss new ways to build products for FinTech in this new Age of Product.

Embedded Analytics Series – Data Monetisation at ICIS

Continuing the Embedded Data Analytics Series from Tableau, dive into a roundtable on Data Monetisation with a panel of domain experts and thought leaders.

Biden Campaign Fmr Sr. PM on the 2021 Inauguration as a Digital-First Experience

Biden Campaign Fmr Sr. PM Andrew Yu shares insights on the product transformation of a live event into a digital-first experience.

Recap of the 2021 Product Awards, The Age of Product

Read the highlights and catch product leader insights in the recap of the 2021 Product Awards, sponsored by Heap, Bluedot, and Mighty Capital.

Meet the Winners of the 2021 Product Awards, the Age of Product

Meet the winners of the 2021 Product Awards, sponsored by Heap, Bluedot, and Mighty Capital, Indicative, Sisense, and Autodesk.

Product Acceleration Platform: The Solution to Ineffective Product Management

The Product Acceleration Platform, from Products That Count, will help you and your product team build winning products.

Indicative CEO on Building Product from a Data-Driven Perspective

Indicative CEO Jeremy Levy speaks on trusting your gut and how decision-making rooted in data analytics leads to a strong product lifecycle.

A Path to Market Leadership

Solving the problem of ineffective product management and a 3-step playbook for gaining market leadership.

Adapting to the New Standard for SMS in the US: Inside the Massive 10DLC Product Build at Vonage

We asked Vonage Product Manager - Numbers Team, Doru Moise, how they went about building a product that is compliant with the 10DLC standard.

STRIVR CPO on being a Generalist or Specialist

STRIVR CPO Yelena Drabkin speaks on product management career choices and how to navigate the journey from generalist to specialist.

Peek.com CPO on Adaptability as a Product Leader

Peek.com CPO Navya Rehani Gupta joins Products That Count to speak on how to maximize your impact as a product leader with adaptability.

Safetrust CEO on How to Pivot Product Market Fit

Safetrust CEO Jason Hart discusses how using a startup mindset can help product leaders successfully make a pivot in product market fit.

The Ramifications of Ineffective Product Management

Ineffective product management can have significant ramifications that impact your product team and organization as a whole.

Design Stage Finalists – 2021 Product Awards

Get to know the finalists in the Design Stage of the 2021 Product Awards, sponsored by Heap, Bluedot, and Mighty Capital.

Build Stage Finalists – 2021 Product Awards

Get to know the finalists in the Build Stage of the 2021 Product Awards, sponsored by Sisense, Heap, Bluedot, and Mighty Capital.

Operate Stage Finalists – 2021 Product Awards

Get to know the finalists in the Operate Stage of the 2021 Product Awards, sponsored by Indicative, Heap, Bluedot, and Mighty Capital.

Collaborate Stage Finalists – 2021 Product Awards

Get to know the finalists in the Collaborate Stage of the 2021 Product Awards, sponsored by Heap, Bluedot, and Mighty Capital.

Conceive Stage Finalists – 2021 Product Awards

Get to know the finalists in the Conceive Stage of the 2021 Product Awards, sponsored by Heap, Bluedot, Mighty Capital, and Autodesk.

Accenture Fmr Strategist and Stanford Advisor on Competitive Product Strategy

Top Strategist Theresa Lina discusses market adoption dynamics and the challenges product leaders face in developing a competitive strategy.

Spring Health Head of Product on Product for Mental Healthcare

Spring Health Head of Product, Alexandre Sitbon speaks on the mental health crisis, and what lies ahead for product in the healthcare space.

Awards Advisory Board Spotlight: Leading the Collaborate Stage, Nita Maheswaren

Get to know the leader of the Collaborate Stage of the 2021 Product Awards, sponsored by Heap, Bluedot, and Mighty Capital.

2021 Product Awards – Operate Stage Nominees

Vote now for the nominees of the Operate Stage of the 2021 Product Awards, sponsored by Indicative, Heap, Bluedot, and Mighty Capital

2021 Product Awards – Collaborate Stage Nominees

Vote now for the nominees of the Collaborate Stage of the 2021 Product Awards, sponsored by Heap, Bluedot, and Mighty Capital.

2021 Product Awards – Build Stage Nominees

Vote for the nominees of The Build Stage of the 2021 Product Awards, sponsored by Sisense, Heap, Bluedot, and Mighty Capital.

It’s the Year 3021. Does Your Product Still Exist?

VP of Growth Katherine Kornas draws parallels between the business values of millenium-old businesses in Japan and modern product management

2021 Product Awards – Design Stage Nominees

Vote for the nominees of The Design Stage of the 2021 Product Awards, sponsored by Heap, Bluedot, and Mighty Capital.

Exclusive Access to the Convo Americas Ebook from Vonage

Exclusive access to incredible insights from innovators on the accelerated path toward digital transformation in the new ebook from Vonage.

Cognizant Product VP on Product Management Driven Digital Transformation

Cognizant Product VP Jeremy Horn joins Products That Count to share how product managers can be the driving force behind digital transformation.

Digital Advertising

VidMob Product VP on Creative Data in Ad Tech

VidMob Product VP Bethany Gostanian speaks on creative data and the challenges faced when carving out a new category of ad tech.

2021 Product Awards – Conceive Stage Nominees

Vote for the nominees of The Conceive Stage of the 2021 Product Awards, sponsored by Autodesk, Heap, Bluedot, and Mighty Capital.

Cassiopeia CEO on Managing Distributed Teams

Cassiopeia CEO Shiran Yaroslavsky shares the tricks and tools product leaders need to truly excel when managing distributed teams.

Digital Advertising

Brave VP of Services & Operations on the Rewards of Online Advertising

Brave VP of Services and Operations speaks on the future of online advertising with a focus on user rewards.

Take It to the Finish Line Together

White Ops Product Lead Bharat Manglani writes on how to align teams and effectively communicate with cross-functional team leadership.

Embedded Analytics Series – Turning Data Into Product with Experian

In their Embedded Analytics Series, Tableau Software gathers world-class experts to discuss the value found in Embedded Data Analytics.

Rev.com Sr. Product Director on Maximizing Product Resources

Rev.com Sr. Product Director Barron Caster speaks on empowering product teams and how to maximize your product resources.

Developer Platforms

JourneyApps CPO on Product Management for Developer Platforms

JourneyApps CPO Kobie Botha speaks with Mighty Capital on first principles reasoning and product management for developer platforms.

Splunk Product Management Director on Cloud Product Adoption

Splunk Product Management Director Siddharth Bhai speaks on how product leaders can best facilitate cloud product adoption.

The Shubert Organization Digital Product Director on Broadway Tech

The Shubert Organization Director of Digital Product Kyle Wright speaks on Broadway tech and the evolution of digital in theater.

Experiences Are The New Product

Katherine Kornas, Betterment VP of Growth, shares how product managers can drive product innovation by incorporating experience management best practices.

Welcome to 2021: A Note from Products That Count Founder, SC Moatti

Founder and CEO of Products That Count, SC Moatti, welcomes in the new year with a look ahead at what's to come.

Awards Advisory Board Spotlight: Leading the Operate Stage, Bryce York

Get to know the leader of the Operate Stage for the 2021 Virtual Product Awards, sponsored by Heap, Bluedot, and Mighty Capital.

AI Beyond the Hype: Download the eBook

Read the newest ebook from Products That Count on the popular Product Talk podcast series: AI Behind the Hype, with host Nikki Ahmadi.

The Best of Product Talk 2020

The best episodes of 2020 from our podcast, Product Talk, featuring guests from industry giants like Tinder, Verizon, and Microsoft.

The Power of Markets

ErisX COO Matt Trudeau lays out how product managers can harness the power of markets for a sustainable future.

Inspiration from the Crew: Product Reads for Product Leads

Here at Products That Count, we're not shy about our love for accelerating the mind through continuous knowledge. From our webinars to our

Roblox Product VP on Building Product Teams from the Ground Up

Roblox Product VP Matt Kaufman joins Products That Count to discuss how to build product teams from the ground up.

Hubspot Product Director on the Nuances of Product Ownership

Hubspot Product Director Louise Bernstein speaks on accountability and how to drive product ownership in every member of the team.

Introducing our new 2021 Chapter Heads!

Welcoming to Products That Count the new Heads of Chapter for New York City, Seattle, and San Francisco.

Organize Your Product to Empower Your Users

CollegeVine Product Lead David Prentice shares how to balance product structures with micro and macro organization in order to empower users.

Slack Product Director on Resilience as a Product Manager

Slack Product Director Ellie Powers shares how products, teams, and product leaders themselves can adapt in strange times to build resilience.

Canela Media CEO on How to Scale Product Globally

Canela Media CEO Isabel Rafferty Zavala discusses their recent funding from Mighty Capital and how to scale product for global markets.

Awards Advisory Board Spotlight: Leading the Build Stage, Patrick Blute

Getting to know the leader of the Build Stage of the upcoming 2021 Product Awards, nate Product Marketing Lead Patrick Blute.

H&R Block Product VP on Building Customer-Focused Teams

H&R Block Product VP Vanessa Jupe explores how data, research, and ingenuity can help build creative, customer-focused teams.

Airbnb Former Chief Ethics Officer on Integrity in Tech

Airbnb Former Chief Ethics Officer Rob Chesnut discusses conscious consumerism, company values, and the evolution of integrity in tech.

The Top 5 Webinars of 2020 from Products That Count

Catch up on the Top 5 Webinars of 2020 here at Products That Count and gain insights about product management in the year of all years.

Map Out The Journey

White Ops Product Lead Bharat Manglani shares how product leaders can efficiently map out various journeys for cross-functional teams.

Awards Advisory Board Spotlight: Leading the Design Stage, Neha Taleja

Introducing the Advisory Board Members of the 2021 Product Awards. Leading the Design Stage, Prezi Product Director Neha Taleja.

Airbnb Product Lead on Turning Regulations Into Innovation

Airbnb Product Lead Colleen Graneto joins us to speak on how product leaders can turn industry regulations into product innovations.

GoodRX Sr. Product VP on the Role of Head of Product

GoodRX Sr. Product VP discusses the role of Head of Product, and how efficient execution and versatility play into a strategic role.

Awards Advisory Board Spotlight: Leading the Conceive Stage, Nikki Ahmadi

Getting to know the Advisory Board Members leading the Conceive Stage, Universal Electronics Product Director Nikki Ahmadi.

Build vs. Buy – A Product Manager’s Guide to Not Building Things

Tatari Senior Technical Product Manager Bryce York establishes how to make a build vs. buy decision while mitigating the risks and costs.

The 2021 Product Award Stages and Categories

Products That Counts announces the stages and categories of the upcoming 2021 Product Awards, awarding excellence in product management.

Universal Electronics Product Director on the Superpowers of the Conceive Stage

Universal Electronics Product Director speaks on the superpowers found within the conceive stage of the product life cycle.

Transfix Product Marketing Lead on the Superpowers of Building Product

nate Product Marketing Lead Patrick Blute on the superpowers available to product managers during the build stage of the product life cycle.

Tips for Acing Your Product Manager Interview Case Study

Case studies are a common component of a product manager interview. Betterment VP of Growth shares three tips to ensure yours will stand out.

Zonar Systems Sr. Director on The Era of the Multilingual Designer

Zonar Systems Product Design Senior Director speaks on the multifaceted value that multilingual designers brings to the larger tribe.

Google Product Lead on Growing Customer Loyalty

Google Product Lead Shilpa Vir shares specific examples of how companies utilize tools to leverage loyal customers for rapid growth.

Announcing the 2021 Product Awards: The Age of Product

Welcome to The Age of Product. Products That Count announces the theme and award stages for the upcoming 2021 Product Awards.

Bharat Manglani: Products That Count Crew Member Spotlight White Ops Product Manager

Meet the crew of Products That Count, with a spotlight on editorial contributor, White Ops Product Manager Bharat Manglani.

Instapage/Postclick VP of Product on How to Grow a Successful Product Team

field_5b8cd81e05ae7

To Discover Hidden Customer Problems, Try Defining Solutions First

CollegeVine Product Lead David Prentice illustrates how product managers can create better products by defining solutions through design ideation.

Prezi Product Director on the Superpowers of Design

Continuing the Age of Product Series, Products That Count CPO and former Microsoft Product Lead James Gray sat down with members of the Product Awards Advisory Board to discuss the various competencies product leaders need at every stage of the product life cycle. Joining him this week is Neha Taleja, current Prezi Product Director and […]

How Fast Do Product Managers Learn and Grow

Products That Count surveyed it's network of product managers with a Growth Mindset Assessment to identify where the average product team stood.

Anheuser-Busch Fmr Product Director on Product Building Variables

Kurt Williams, Anheuser-Busch Fmr Product Head, discusses ways product managers adapt to product building variables in their environments.

Rakuten Kobo Product Leader on Using Lessons to Build Frameworks

Elyse Clement, Rakuten Kobo Product Leader, reveals product-first principles that help product managers to build frameworks.

Tatari Sr. Product Lead on the Superpowers of Operation

Tatari Sr. Product Lead Bryce York joins Product Talk to speak on the various superpowers of the Operate Stage for the 2021 Product Awards.

Reef Technology CTO on Evolving Product Strategy in a Time of Crisis

Reef Technology CTO Matt Lindenberger joins Products That Count to discuss how to accelerate and evolve product strategy in a time of crisis.

Bringing Ego Into Your Product

Betterment VP of Growth Katherine Kornas explains how tapping into user ego can provide insight needed to build more fulfilling products.

The Case for Generalist PMs eBook

The Case for Generalist PMs eBook features interviews with product leaders from companies such as SoFi, Andreesen Horowitz, and Sam’s Club.

IBM fmr Product Lead on the Superpowers of Collaboration

Nita Maheswaren, IBM former Product Lead, speaks with James Gray, Products That Count CPO, on the superpowers of team collaboration.

Engineering Teams

Inspire your Engineering Teams

White Ops Product Lead, Bharat Manglani discussing the importance of product managers learning how to inspire your Engineering teams.

Head of Product at Loop Commerce on Product-led Go-to-Market

Subha Shetty, Head of Product at Loop Commerce, a Synchrony company, discusses how to craft an effective product-led go-to-market strategy.

Calendly fmr Product Head on a Career in Product Management

Recent insights from Calendly fmr VP of Product, Oji Udezue, on digitial acceleration and building a career in product management.

Verizon Board Director talks Taking Risks

Verizon Board Director Shellye Archambeau talks about taking risks and the power of planning with intent on the Product Talk podcast.

Turning Product Insights into Product Actions

Products That Count founding CEO SC Moatti hosts Heap Co-Founder Matin Movassate for a lively discussion around product insights.

Incentivizing Trust Through Transparency

The most powerful means for products and businesses to establish trust and resist the temptation of negative incentives is transparency.

Sandboxx CPO on Product Growth

Sandboxx CPO, Craig Zingerline joins Product Talk to talk about product growth and why building great products isn’t always enough.

5 Most Popular Episodes of Product Talk So Far in 2020

A list of the most popular 2020 episodes of the Product Talk podcast, a top 500 tech podcast on Apple Podcasts. Thanks for listening!

What is a Growth Product Team’s Product?

Betterment VP of Growth, Katherine Kornas, explores the concept of Growth product and discusses the product of the Growth product team.

Box Product VP on the Product-Market Fit Journey

Box Product VP Alok Ojha shares methods for product managers on how to evaluate and optimize product-market fit.

Vouch CPO on Building Fintech Products

NerdWallet fmr Product VP Rajat Kongovi discusses how innovative fintech companies approach this challenge.

Etsy fmr VP & Head of Etsy.com on Organizing Product Teams

Etsy Fmr VP Jay Bergesen discusses the impact that the organization of product teams can have on the success of a team and company.

Blockchain

AIKON Bitcoin Founder & CEO on Products and Empathy

AIKON Bitcoin Founder & CEO Marc Blinder joins Product Talk to speak on the importance of empathy in product.

Ro Product Head on How Telemedicine Advances Healthcare

Recently, we spoke to Ro Product Head, Jessica Prager, who used her time at Ro to discuss how telemedicine advances healthcare

Fmr Intercom Product Lead on Frameworks for Product Development

Intercom fmr Product Dead Emily Wang joins Products That Count to discuss building frameworks for product development.

Ambient Strategy CEO on Product Positioning

Recently, we spoke to April Dunford, product positioning expert, who defined product positioning and its role in development and marketing.

Patrick Blute: Products That Count Crew Member Spotlight with nate.tech Head of Product Marketing

This month, our crew member spotlight is on Patrick Blute, one of our incredible Product Talk podcast hosts and the nate.tech Head of Product Marketing.

Anheuser-Busch Product Head on Product Building Variables on Oct. 21

Kurt Williams, Annheuser-Busch Product Head, shares ways product managers adapt to their environment effectively and manage product building variables

Tindr Fmr CPO on The 3 Pillars of Product Decision-Making

Tindr fmr CPO Ravi Mehta joins Products That Count to speak on customer feedback, experimentation, and product management decision-making.

Quibi Fmr Head of Product on How Content Meets Product

Recently, we spoke to Quibi fmr Head of Product on where content meets product and how it works into creating software experiences.

Optimization, Validated Learning, and ‘The Lean Startup’

CollegeVine Product Manager, David Prentice, discusses following the Eric Ries 'The Lean Startup' and taking care not to overlook validated learning.

Building Products in a Pandemic

The Building Products in a Pandemic eBook features interviews with product leaders from companies such as Samsung NEXT, Butterfly Network, and more.

Electric Product VP on Succeeding in a New Remote Product Role

Electric Product VP Tara Goldman provided attendees tips and tools available to help product managers succeed in remote product roles.

The Age of Product Has Come: A Path to CPO

Product veteran and Products That Count founder SC Moatti is joined by product leaders for an in-depth conversation to discuss the path to CPO.

Sam’s Club VP Product Management on Adaptable Retail Products

field_5b9f5ec58fe04

Miro Head of Self Serve Business & Growth on Adapting to a Virtual Workspace

Milo Head of Self Serve Business & Growth, Yuliya Malysh, joins the Product Talk podcast to discuss adapting to a virtual workspace.

Nordstrom Fmr Product VP on Product Strategy Fundamentals

Nordstrom Fmr Product VP Josh Platt joins Products That Count to share the core fundamental concepts of a successful product strategy.

Diversity Software CEO on Entrepreneurial Startup Lessons

Diversify Software CEO Roger Barlow joins Products That Count to review entrepreneurial lessons from building software at a startup business.

Product Obstacles: Prep Ahead to Avoid Future Pain

White Ops Product Manager, Bharat Manglani, discusses known or unknown product obstacles you could potentially face and how to overcome them.

JourneyApps Founder & CEO on Building Mobile Products

We recently sat down with JourneyApps Founder & CEO, Conrad Hofmeyr, on the Product Talk podcast to discuss building mobile products.

Intuit Fmr Product Director: A Matter of Product Metrics

Intuit Fmr Product Director Meghna Misra joins Products That Count to speak on how and where product managers should use product metrics.

Paper Cut Problems: The Subtle Menace Undermining Your Product and Retention

Tatari Sr Technical PM, Bryce York, discusses paper cut problems, which are the imperfections or blemishes in your product experience.

Orchard Product Head on Building Real Estate Products

Orchard Head of Consumer Product, Rahil Esmail, joins the Product Talk podcast to discuss building real estate products.

Diverse Voices in Product

The Diverse Voices in Product eBook features interviews with product leaders from companies such as Venmo, Acorns, and more.

Railz.ai Product VP on Featureless Product Roadmaps

Railz.ai Vice President of Products Sam Kawtharani joins Products That Count to speak on the problems with featureless product roadmaps.

Product Managing Incentives in Complex Systems

ErisX Chief Product Officer and Chief Strategy Officer, Matt Trudeau, disusses product managing incentives in complex systems.

Customer Discovery with fmr Calendly VP of Product

We recently sat down with fmr Calendly VP of Product, Oji Udezue, on the Product Talk podcast to discuss customer discovery.

Blockchain

Ripple Sr. Product Director on Bootstrapping New Ecosystems Using Blockchain

Ripple Sr. Product Director Craig Dewitt joins Products That Count to speak on bootstrapping new ecosystems using blockchain.

5 Most Popular Webinars of 2020

We put together a list of our five most popular Products That Count hosted webinars of 2020 so far with best practices shared by great product leaders.

fmr Tinder CPO on AI Products

We recently sat down with fmr Tinder CPO, Ravi Mehta, to discuss AI products and personalization in product with artificial intelligence.

Squarespace Fmr Product Lead on Building Great Creative Products

Squarespace fmr Product Lead Asha Gupta joins Products That Count to speak on how to consider the spectrum when building creative products.

Product Leaders: Level Up to Reach the C-Suite

Products That Count Founder and Managing Partner of Mighty Capital, SC Moatti, breaks down being a product-first product leader.

Auth0 fmr SVP Marketing & Growth on Product Marketing

Auth0 fmr SVP of Marketing & Growth, Martin Gontovnikas, on the Product Talk podcast to discuss all things product marketing.

Do Get Product Feedback. Don’t Get Stuck

How to navigate roduct feedback from stakeholders not only during product requirements review but also through the product development cycle.

The Design Gym Co-Founder on The People Part of Product

Co-Founder of The Design Gym, Jason Wisdom, joins Products That Count to share various strategies regarding the people part of product.

Brand Positioning

Skylar Founder & CEO on Startup Products

We recently sat down with Skylar Founder & CEO, Cat Chen, to discuss scaling startup products and how to make a great product.

HomeAway fmr Engineering VP on Data-Driven Product Management

HomeAway fmr VP of Engineering, Jon Loyens, joins Products That Count to explain the ins and outs of data-driven product management.

The Nudge CEO on Personalization vs. Community Products

We recently sat down with The Nudge Co-Founder & Co-Founder & CEO, John Peterson, to discuss personalization vs. community products.

Netflix fmr VP of Product Management on Product Strategy

Netflix former VP of Product Management, Gibson Biddle, joins Products That Count to share frameworks on product strategy.

Roadmapping Products During Uncertainty

Product roadmap = built around questions steers products through uncertainty and gives product managers an advantage: adaptability.

Blue Apron fmr Product Head on Scaling a Product Organization

We recently sat down with NextView Ventures Partner & fmr Blue Apron Product Head, Melody Koh, to discuss scaling a product organization.

Shutterstock fmr VP of Product Management on How Product Leaders Can Earn Their Seat at the Executive Table

Shutterstock former VP of Product Management speaks on what it takes for product managers to gain a seat at the executive table.

Nita Maheswaren: Products That Count Crew Member Spotlight with Pivotree Director of Product Management

This month, Products That Count puts a spotlight on Pivotree Director of Product Management, Nita Maheswaren, our Toronto chapter head.

SoFi VP of Products & Data on Building Winning Products

We recently sat down with SoFi VP of Products & Data, Amir Hermelin, to discuss his own experience building winning products.

A Guide To Managing Your Product Portfolio

There are many ways to leverage product portfolio thinking in your product strategy and roadmaps, and this is an important starting point.

Substantial VP of Strategy on Designing Products for Uncertainty

Substantial VP of Strategy, Sheryl Cababa, joins Products That Count to share insights on product strategy and designing for uncertain times.

Samsung NEXT Head of Product Enablement on Distributed Product Teams

We recently sat down with Samsung NEXT Head of Product Enablement, Danny Carvajal, to discuss distributed product teams in a global pandemic.

Engineering Teams

mParticle Sr Director of Engineering on The Role of Engineering in Building Products

We recently sat down with mParticle Sr Director of Engineering, Sam Dozor, to discuss the role of engineering when building a product.

Apple Head of Product on The Product Mindset Required for Greatness

Apple Head of Product , Mohit Bhatnagar, joins Products That Count to speak on the product mindset needed for greatness.

Etsy Product Director on Building Products in Ambiguity

Etsy Product Director, Sonia Kedzierski, joins Products That Count to shares insights on how to build products in ambiguity

Advanced Intelligent Systems CEO on AI Products as a Service

We recently sat down with Advanced Intelligent Systems CEO, Afshin Doust, to discuss viewing the AI products we build as a service.

Cedar Co-Founder on Building Industry-Disrupting Healthcare Products

We recently sat down with Cedar Co-Founder, Arel Lidow, to discuss what goes into building an industry-disrupting healthcare product.

Facebook Sr. Product Director on 3 Ingredients of Awesome PMs

Former Verizon Media Product VP, Guy Levit, joins Products That Count shares the key ingredients needed to be a great product manager.

How to See the Big Picture to Prioritize Product Features

Product Managers by nature are driven to deliver on everything asked of them, but great product managers know how to prioritize product features.

Substantial CEO asks: Are We Ethically Building Products?

Substantial CEO Carey Jenkins joins Products That Count to inquire on one of the toughest questions: are we ethically building products?

Yelp Product Director on Building a Hospitality Product That Serves Businesses & Consumers

Yelp Director of Product Management - Restaurants Marketplace, Guang Yang, discusses building a hospitality product that serves both businesses & consumers.

Indeed.com Product Director on Building v1 of a Product

Indeed.com Director of Product Management, Parul Goel, shares insights on the challenges product managers face when building v1 of a product.

The Mental Health Impact of COVID-19 on PMs

=Psychotherapist Toni Brooks discusses the mental health impact of the COVID-19 pandemic on product managers and everyone else.

GoDaddy Sr. Director on Dissecting Product Data

GoDaddy Sr. Director, Katie van Zyl, speaks on how product managers can set themselves up for success by dissecting their product data.

Why Emotional Products Are Better Products

Insights on user emotion from product management experience, and a step you can take to understand your product’s unique emotional value proposition.

Butterfly Network Product VP on Democratizing Healthcare Products

Butterfly Network VP of Product, Matthew de Jonge, on the democratization of healthcare products and making a difference in the face of a pandemic.

James Gray: Products That Count Crew Member Spotlight with Graymatter Strategy Founder

Products That Count brings you stories from our crew members across the country. This month, the spotlight is on James Gray, our Austin chapter head.

Peninsula Strategies Founder on Product Management for Subscription Products

Robbie Kellman Baxter recently spoke at a Product That Count hosted webinar and discussed project management for subscription products.

Give Oxygen Co-Founder on Innovating Products for a Pandemic

We recently sat down with innovator, strategist and Give Oxygen Co-Founder, Chris Higgins, to discuss innovating products for a pandemic.

Shopify Sr. Product Lead on Finding Product-Market Fit

Shopify Sr. Product Lead, Nickey Skarstad, recently spoke at a Product That Count to discuss how to define product-market fit.

Oscar Health CPO on Building Healthcare Products

We recently sat down with Oscar Health CPO, Sara Wajnberg, to discuss what goes into building healthcare products and what makes them great.

Amazon fmr Product Lead on How To Do Customer-Focused Product Management

Karthik Sankar recently spoke at a Product That Count hosted webinar and discussed how to do customer-focused product management.

What was your Product Management Training?

We often find that each job that led product managers to becoming a PM served as the perfect product management training for them.

Awair Product Director on Building Hardware Products

We recently sat down with Awair Director of Product, Dean Young, to discuss the challenges that come with building hardware products.

Dun & Bradstreet CPO on Building AI Products

Chitrang Shah recently spoke at a Products That Count hosted webinar and discussed lessons learned from building the first-generation B2B AI Products

Andreeson Horowitz General Partner on The Evolution of Product Management

We recently sat down with Andreessen Horowitz General Partner, Anish Acharya, to discuss the evolution of product management.

Product Awards Winners on Building Award-Winning Products

We hosted a webinar with some of the 2020 Product Awards winners. It was a great chance to hear from product leaders who build award-winning products.

Gainsight CPO on Paving a Career in Product Management

Gainsight CPO & EVP of Engineering, Karl Rumelhart, on how he paved his way into a career in product management.

Smartsheet Product VP on How to Make Product Decisions

Nitin T. Bhat recently spoke at a Products That Count hosted webinar and discussed making product decisions as a product leader.

Neha Taleja: Products That Count Crew Members Spotlight with Prezi Director of Product

This month, the crew member spotlight is on Neha Taleja, our San Jose chapter head and 2020 Product Awards Advisory Board member for the design stage.

Twitter fmr Product Lead on Navigating New Product Jobs & Challenges

Twitter fmr Product Lead, Boris Logvinsky, discusses navigating new product jobs and challenges. How do you know when it's time for the next step?

mParticle fmr SVP/Head of Identity Solutions on Identity in Product

mParticle SVP & Head of Identity Solutions, Todd Schoenherr, on how identity solutions play a role in product strategy at mParticle.

Dell EMC fmr Product VP on Blue Ocean Product Strategy

David Noy talked in great detail about blue ocean product strategy and even defined what a blue ocean is during his webinar.

5 Most Popular Recent Episodes of Product Talk

Product Talk offers an incredible opportunity to learn from some amazing product leaders. Here’s a primer of our most popular recent episodes.

Asana fmr Product Lead on A Love of Product Culture

Christina Lucey sits down with Asana fmr Product Lead, Nick Fassler, to discuss product culture on the Product Talk podcast.

Three Tips for Succeeding in Product Management at a Startup

Looking to use all the great product management skills at a startup? Here’s what no one tells you about transitioning to a startup.

Oracle SVP of UX on Product Design Meets Product Management

Oracle SVP of UX, Hillel Cooperman, discusses his experience on how product management and product design can work together for success.

2020 Product Awards Winning Products

The 2020 Product Awards celebrated the winning products from each of the categories throughout the stages of the product lifecycle.

Microsoft Head of Central Product Management, Mixed Reality & Artificial Intelligence on Democratizing AI Products

Microsoft Central Product Management, Mixed Reality & Artificial Intelligence Engineering, Nate Yohannes, discusses the democratization of AI products.

Intuit fmr Product Lead on Product Testing: Learn Fast, Fail Small

MLSE Director of Product and Design, Pansy Lee, recently spoke at Mozilla HQ in Toronto and discussed product testing and how to learn fast, fail small.

2020 Product Awards Finalists Wrap Up

The 2020 Product Awards finalists for each stage of the product lifecycle: conceive, collaborate, design, build and operate.

Breather fmr VP Experience on Building a Hospitality Product

We recently sat down with fmr Breather VP Experience, Packy McCormick, to discuss his experience working on hospitality products.

Collaborate Stage Products: Awards Finalists

Collaborate stage products give PMs superpowers at the collaborative stage of the product lifecycle. Here are the 2020 Product Awards category finalists.

Datasite CPO on Making Winning Products

Thomas Fredell recently spoke at Favor Delivery/H-E-B Eastside Tech Hub in Austin to help product managers understand how to build winning products.

Operate Stage Products: 2020 Product Awards Finalists

Operate stage products make product managers better at the operation stage of the product lifecycle. Here are to 2020 Product awards category finalists.

Build Stage Products: 2020 Product Awards Finalists

Build stage products assist product managers during the product lifecycle. Here are the 2020 Product Awards finalists for the build stage.

Design Stage Products – 2020 Product Awards Finalists

Design stage products help product managers at the design stage of the product lifecycle. These are the finalists for this category.

2020 Product Awards: Conceive Stage Finalists

At the 2020 Product Awards, the best products that help product managers build great products will be rewarded. Here are the the conceive stage finalists.

How Do You Know When You’re Ready to Grow?

GameClub COO Brit Myers explores the questions; How do you know if you’re ready to grow? How do you know if that core product is good enough?

Amazon fmr Product Lead on Interviewing for Product Management Jobs

Fmr Amazon Sr. Product Manager, Mark Tan, discusses finding and interviewing for product management jobs on the Product Talk podcast.

Pager fmr Product SVP on Managing Product-Focused Bosses

Andrew MacGill, former SVP Product at Pager, discusses lessons from his experience partnering with product-focused bosses.

2020 Product Awards: Featured Charities

The 2020 Product Awards are a time to give back. We’ve selected three charities that represent the products that count the most: water, food, and shelter.

Occasions Ltd Product Development VP on Developing Hit Products

Occasions Ltd VP Product Development, Joe Pellettieri, discusses his experience in retail and developing hit products for a toy company.

Brightline CEO & Founder on Defining the Modern Product Executive

Naomi Allen recently spoke at SVI Hub in San Jose to discuss how to succeed in the new role of the modern product executive.

Conceive Products: 2020 Product Award Nominees

ClimateAI Head of Product & Growth, Anthony Atlas, is the Awards Advisory Board member representing the Conceive stage of the product lifecycle.

CreditKarma fmr Product Director on How Product Leaders Inspire Confidence in Their Teams

CreditKarma fmr Product Director Jonathan Chao speaks on how Product Leaders are tasked with inspiring confidence in their teams.

Yelp Data Science VP on What You Need To Know About Data Science Products

Yelp Head of Data Science, Justin Norman, on Data Science Products, including what they are and why we should care about them.

Products That Count Crew Member Spotlight with Thomas Daly Samsung NEXT Product Lead

A valued member of the Products That Count Crew and Product Talk host, Thomas Daly is the Principal Product Manager at Samsung NEXT.

Product Awards 2020: Build Category Nominees

Credit Karma Product Director, Christina Lucey, is the Product Awards Advisory Board member at the helm of the Build stage and its nominees.

A New Definition of Customer For Product Managers

For product managers, the concept of “customer” as a single entity has become an outmoded, and restrictive, way of thinking.

Managed by Q fmr CEO on The Importance of Customer-Focused Product Management

Managed by Q CEO, Ron Feldman discusses how he found his way into product and the importance of customer-focused product management.

Building Product Teams, not Products

Alex Diaz recently spoke at Etsy HQ in New York and discussed the importance of building product teams, not products, for being a great Product Manager.

Product Awards: Collaborate Category Nominees

For the Product Awards, Twitter Senior Product Head, Laura Burkhauser, is the Awards Advisory Board member representing the Collaborate stage.

Blue Sky Partners CEO on How Product Marketing and Product Management Can Work Together

Blue Sky Partners Co-Founder & CEO, Nathan Ryan, discusses the partnership and symbiotic nature of product management and product marketing.

Microsoft Outlook Product Lead on Product Launch: Getting 100M Users

Michael Palermiti discusses the product launch for Outlook Mobile and what it means to have to win product users by choice.

Product Awards 2020: Design Category Nominees

These are the Product Awards nominees for the Design Categories. Awards Advisory Board member Neja Taleja shares what makes a product award-worthy.

3 Things I Learned From Developing Mobile Games

Britt Myers, GameClub COO, shares what he has learned about product management from developing mobile games over the years.

Heap CEO & Co-Founder on Product Management

Heap Co-Founder & CEO, Matin Movassate, discusses all things Heap, product management, data analytics for product managers and more.

Coursera Sr. Product Director on Product Pricing as a Product Feature

Product pricing and examples of how product managers can keep pricing front and center as they build their product roadmaps.

Product Awards 2020: Operate Category Nominees

The second annual Product Awards will be held on March 4, 2020, in San Francisco. These are the nominees for the Operate category.

2020 State of the Union for Products That Count aka Trying Not to Brag When There’s a Lot to Be Proud Of

Almost 300,000 product managers attend 100 local events and listen to 3,000 podcasts and videos featuring product leaders.

Interface Design

3 Ways that Products Help Product Managers Operate

We recently sat down with COO and Head of Product of GameClub, Britt Myers, to discuss how products help product managers operate.

10 Psychological Drivers That Engage Users and Support Product Growth (Part 3)

How does product personalization contribute to product growth? Check out these tips from Zillow Head of Product, Nate Moch.

Bluedot Co-Founder on Creating A Geofencing Product (Part 3)

Filip Eldic, Co-Founder of Bluedot, speaks on technology to predict customer behavior. Learn more in the Products That Count blog.

Product Awards: Anthony Atlas explains Conceive Stage Category

Anthony Atlas is an Awards Advisory Board member tasked with selecting the finalist for the Product Awards in the category Conceive.

Understanding How Data can Drive Positive Customer Experiences (Part 3)

How can product managers leverage data for success? Learn more from Nicolas Chikhani of Feelmore Labs in our latest blog.

TechStars Managing Director on Early Stage Sales as Product Development (Part 3)

Are early stage sales simply an opportunity for product development? Learn more from Amos Schwartzfarb, Managing Director at Techstars.

AAB Member, Podcast Host on His roles, Inspirations of Being a Product Manager (Part 3)

One aspect of being a great product manager is being able to navigate the sensitive balance between exploring versus exploit.

Understanding How a Data can Drive Positive Customer Experiences (Part 2)

Nicolas Chikhani, the Head Product Officer at Feelmore Labs, shares his tips on keeping consistency across customer touch-points.

Ex-Google executive will discuss building product teams, not products on Jan.15 in NYC

Want to learn about product teams? Join us in NYC with Google fmr Product Lead Alex Diaz who will share his thoughts on building product teams.

10 Psychological Drivers that Engage Users and Support Product Growth (Part 2)

Vice President, Product at Zillow, having been with the company for over 13 years, shares tips on product growth in our latest blog.

Product Management: The 4 Stages of Building

According to Christina Lucey of Credit Karma, there are four stages of building a product. Learn more in our latest blog.

TechStars Managing Director on Early Stage Sales as Product Development (Part 2)

Learn about product development from Techstars Managing Director and Austin speaker, Amos Schwartzfarb, in our latest blog.

Defining Personalization in B2C Software Products

Personalization in B2C Software Products has been a hot topic in Product Experience and Marketing for many years.

AAB Member, Podcast Host on His roles, Inspirations of Being a Product Manager (Part 2)

Anthony Atlas is responsible for the Conceive phase in product development for awards. Learn more about his involvement in the 2020 Product Awards.

Understanding How Data Can Drive Positive Customer Experiences

As product managers, we often focus on user-experience. However, very often an area of business that gets neglected is customer experience.

TechStars Managing Director on Early Stage Sales as Product Development

Amos Schwartzfarb led a discussion in Austin in November highlighting how early-stage sales are merely product development.

10 Psychological Drivers that Engage Users and Support Product Growth (Part 1)

Nate Moch outlined the 10 psychological drivers that support product growth, including fear of missing out, and the herd mentality.

Building Great Products With Christina Lucey of Credit Karma

After recently interviewing fellow Product Awards Advisory Board member and Product host Anthony Atlas, Christina Lucey was in the guest’s seat.

Awards Advisory Board Member, Podcast Host on His roles, Inspirations of Being a Product Manager

Questions about product management? Anthony Atlas is a member of the Awards Advisory Board and Head of Product at ClimateAI/ Check out this podcast episode.

Nira CEO on Steps to Improve Customer Retention as a Product Manager (Part 3)

Hiten Shah, co-founder of several SaaS companies including FYI, Crazy Egg, and KISSmetrics, shares steps to improve customer retention.

Macmillan Sr. Product Director on Digital Innovation: Transforming Access to Educational Materials (Part 3)

Neha Taleja, Fmr Senior Director of Product at Macmillan, shares 4 tips for being a great product manager. Keep learning and be curious.

Products That Count Crew Spotlight with Tim Holley, Vice President of Product at Etsy

What makes a great product manager? According to Tim Holley, VP of Product at Etsy, there are a couple of traits that make a great product manager.

Nira CEO on Steps to Improve Customer Retention as a Product Manager (Part 2)

When it comes to the short-term of improving customer retention, there are two lenses—learn more from Hiten Shah in this blog.

Thinking, Feeling, Doing: Knowing Your Users as Humans

How can product managers get better at understanding users as humans, to find moments in their lives where products naturally fit?

Macmillan Sr. Product Director on Digital Innovation: Transforming Access to Educational Materials (Part 2)

Neha is the Senior Director of Product at Macmillan. In this article, she share tips on getting involved with product development.

Flexport Executive Damon Dean Tackles Building Your Product Strategy For Success (Part 3)

Fmr Docusign VP of Product, Damon Dean, joins Products That Count to share insights on how to set a product strategy up for success.

Nira CEO on Steps to Improve Customer Retention as a Product Manager

What are the steps to improve customer retention? You have to talk about customer needs and benefits if you want to be customer-obsessed.

Flexport Executive Damon Dean Tackles Building Your Product Strategy For Success (Part 2)

Damon Dean, VP of Product at Flexport, discusses the four tenets of disruption in building a successful product strategy.

Fmr Rent The Runway Product Director on The 2020 Product Awards and Product Insights (Part 3)

As product managers, chaos is not always negative. Learn more from Laura Burkhauser of Rent the Runway in this interview.

Flexport Executive Damon Dean Tackles Building Your Product Strategy For Success

DocuSign fmr Product VP Damon Dean joins Products That Count to discuss how product managers can set their product strategy up for success.

Product Launch: A Day One Guide

A product launch is highly anticipated, the moment of truth, but also just the beginning of the marathon. Learn more in this Day One guide.

Fmr Rent The Runway Product Director on The 2020 Product Awards and Product Insights (Part 2)

There are a few key traits that Laura Burkhauser, Fmr Rent the Runway Product Director, tends to look for in a great product manager.

Macmillan Sr. Product Director on Digital Innovation: Transforming Access to Educational Materials

Neha Taleja leads start-up products tasked to address challenges related to access to higher education and digital innovation.

Customer-centric Customer Journey Maps

Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.

Fmr Rent The Runway Product Director on The 2020 Product Awards and Product Insights

Laura Burkhauser discusses the 2020 Product Awards Advisory Board and provides insight on collaboration in the product life cycle.

Creating People Focused Tech Products: What Makes A Good Product And Product Manager

Mozilla Chief R&D Officer shares his perspective on what makes a great product and what characteristics a great product manager has.

Creating People Focused Tech Products: Listen For A Dialogue

Mozilla Chief R&D Officer discusses his approach to designing tech products by creating a dialogue with customers and listening to them.

Products That Count Crew Member Spotlight: Britt Myers

An introduction to the Products That Count community of Brit Myers, GameStop COO, and the newest member of our team of editorial contributors.

Mozilla Chief R&D Officer on Creating People Focused Tech Products

Mozilla’s Chief R&D Officer discusses open source philosophy and the future outlook for the internet and tech products.

Yammer fmr VP of Product on Operationalizing Viral Loops

Yammer Fmr VP of Product discusses the best methods for making a product go viral by first focusing on product-market fit and then growth.

2020 Product Awards Categories

Get to know the stages and categories for the 2020 Product Awards, celebrating the best tools available to product managers.

Bluedot Co-Founder on Creating a Geofencing Product (Part 2)

Filip Eldic, Co-Founder of Bluedot, talks about the solution-oriented approach to creating a geofencing product that centers on user behavior.

Meet The 2020 Product Awards Advisory Board

Meet the members of The Award Advisory Board in charge of selecting the categories, nominees, and finalists for the Product Awards.

LearnVest Director of Product on Building Through Digital Transformation

Roman Geyzer, LearnVest Director of Product, talks about his career path and how a company can evolve, yet stay true to its legacy.

Bluedot Co-Founder on Creating A Geofencing Product

Filip Eldic, Co-Founder of Bluedot, joins Products That Count to speak on Bluedot, GPS, geofencing, and location data inefficiencies.

Product Talk: Product Lifecycle Series

The Product Lifecycle, a Product Talk series, discusses building products that stand out and the importance of solving the right problem.

Resy Fmr Product Lead on Building Hospitality Products (Part 3): New Opportunities

Resy Consumer Product Lead on growing companies through 10x opportunities, product launches, and how economics helps him at his job.

Microsoft Product Director on Customer Experience Insights (Part 3): 3 Big Questions

Microsoft Product Director discusses how she would fix the Tesla experience, and what questions PMs need to ask the customer.

Resy Fmr Product Lead on Building Hospitality Products (Part 2): General Principles

Resy Fmr Consumer Product Lead on his approach to hospitality and the general principles and criteria for building great products.

Microsoft Product Director on Customer Experience Insights (Part 2): Customer Journey

Gail Giacobbe, Microsoft Product Director, discusses her methods for creating a customer journey map as well as her Tesla experience.

AI & ML Product Design, Development, and Adoption (Part 3)

Juniper Networks Head of Product discusses the lessons she learned as a PM and the major design principles PMs need to be aware of.

Brand Positioning

Resy Fmr Product Lead on Building Hospitality Products

Resy Fmr Product Lead, Tomer Molovinsky, discusses hospitality products and how to identify market solutions through like-minded philosophies.

AI & ML Product Design, Development, and Adoption (Part 2)

Juniper Networks Head of Product talks about the problem-solving path most PMs take and why AI and ML are not always the best solutions.

5 Soft Skills Every Product Manager Needs

Here are 5 soft skills you'll need to be a standout product manager; question authority, adapt and grow, have customer empathy, and more.

Citrix Fmr Product Lead on The Truths of Enterprise Product Management (Part 3)

Rene Kolga, Fmr Citrix Product Lead, on the five benefits of working in Enterprise management, how the space is changing, and why it is worth it.

Building For The Gig Economy: Part 3, Focusing On The Needs

PJ Tanzillo, Favor Product Lead, talks about focusing on the needs of your users while working on a gig economy based business.

Citrix Fmr Product Lead on The Truths of Enterprise Product Management (Part 2)

Rene Kolga, Citrix Fmr Product Lead, discusses the five big cons to working in enterprise product management.

Microsoft Product Director on Customer Experience Insights for PMs

Microsoft Product Director, Gail Giacobbe, speaks on retention as the most important metric and mapping the customer experience.

Betterment Product Lead on Managing Products With Conviction

Betterment Product Lead breaks down why data should be used as a checks-and-balances system for strong conviction statements.

Juniper Networks Head of Product on AI & ML Product Design, Development, and Adoption

Juniper Networks Head of Product discusses AI & ML product design and how PMs can use the technology in product development.

Building For The Gig Economy: Part 2, Software and Service

PJ Tanzillo, Favor Product Lead, reveals the many services Favor provides and how a software company can always put the customer first.

Becoming A Product Owner, Part 3: Optimism to Drive Ownership

The series concludes with DoorDash Product VP, Rajat Shroff, delving into the importance of optimism for driving product ownership.

Favor Delivery Product Lead on Building For The Gig Economy

PJ Tanzillo, Product Lead at Favor Delivery, discusses his start in product by building apps which led to a position at Favor Delivery.

Citrix Fmr Product Lead on The Truths of Enterprise Product Management

Rene Kolga, Citrix Fmr Product Lead, discusses his beliefs behind enterprise product management and wants people to see how B2B management works.

Bioengineering Products, Part 3: Systems and Sprints for Success

Ginkgo Bioworks Head of Product shares her thoughts on using a system of sprints for success and what makes a great product manager.

Products That Count Crew Member Spotlight: Michael Paulson

Michael Paulson, Austin Head of Chapter and CPO of Jungle Scout, shares his background and how he likes to help people and businesses.

Bioengineering Products, Part 2: Environmental Challenges in Product Management

Gingko Bioworks Head of Product, Zsofia Magarian, talks about how product management at Ginkgo is different from other product companies.

Becoming a Product Owner, Part 2: Be Customer Obsessed, Not Competitor Focused

Rajat Shroff, DoorDash Product VP, shares his key traits for product ownership and how to be customer-obsessed, not competitor focused.

Fmr Homer CPO & Co-Founder on 3 Mistakes and How We Overcame Them

Brit Myers, COO of GameClub, shares his biggest mistakes at Homer and what lessons he learned from them as he found product-market fit.

Ginkgo Bioworks Head of Product on Bioengineering Products

Zsofia Magarian talks about how her PhD helped her in Product Management and how bioengineering can solve some of the world’s biggest problems.

Product Talk: The Best of the AI/ML Series

The Tech du Jour podcast series discusses how innovative companies are using artificial intelligence and machine learning to build better products.

DoorDash Product VP On Becoming A Product Owner

Rajat Shroff, Product VP at DoorDash, discusses his mentality when it comes to becoming a product owner and the first characteristic product owners have.

Vectors Behind Winning Products, Part 3: Defining Vectors of Success

Quibb Founder talks about her company’s focus on Machine Learning, how it’s perceived in the market, and the vectors of success for winning products.

Vectors Behind Winning Products, Part 2: Product Truths and Quibb Lessons

Quibb Founder, Sandi MacPherson, discusses product truths, and how good products do not always win in the real world and why

Building Startups vs Products, Part 3: Focusing on Capital

Melody Koh, Blue Apron Fmr Product VP, discusses her belief on why capital is important to founders and how to raise it by yourself or through networks.

Quibb Founder on The Vectors Behind Winning Products – Environmental Science to Product

Quibb Founder on the start to her product career, startups, and how she went from studying Environmental Science to Product management

Building Startups vs Products, Part 2: Focusing on Product and Customers

Melody Koh, Blue Apron Fmr Product VP, elaborates on her methods for creating and developing products and acquiring customers.

Blue Apron Fmr Product VP on Building Startups vs Products

Melody Koh, Blue Apron Fmr Product VP, discusses the principles and strategies needed to be a success when building startups.

Rent The Runway Product Lead on Mario Kart Roadmaps: A Cautionary Tale

Rent the Runway Director of Product Mgmt, Laura Burkhauser, discusses the concept of Mario Karting and how it can be avoided.

Building From Idea To Business, Part 3: Finding TAM and Building an MVP

Mona Akmal, Amperity Fmr Product Lead, on ways to measure and analyze TAM while also sharing the best approach to building an MVP.

What Makes A Great Product Manager

We asked the product executives that drive our networks product conversation what they think makes a great product manager and here is what they had to say.

Building From Idea To Business: Creating Your Team and Validating Your Idea

Mona Akmal, Amperity Fmr Product Lead, on the importance of finding the right people for your team and the correct way of validating your big idea.

Amperity fmr Product Lead on Building From Idea To Business

Mona Akmal, Amperity fmr Product Lead, discusses her journey in building her own company and questions she needed to ask herself along the way.

Building an Innovative Culture: The DEL Model

Gibson Biddle, Fmr Netflix Product VP, on the DEL model in order to create a unique company culture that you can maintain.

Betterment Product Lead on Best Practices For Product Launches (Part 2)

Review best practices for product launches with Betterment Product Lead, from defining your product purpose to managing dependencies.

Netflix Fmr Product VP on Building an Innovative Culture

Gibson Biddle, Fmr Netflix Product VP, on what company culture is, what it means, and how companies can start to create innovative cultures.

Building an Innovative Culture: Netflix Culture Deck

Read Gibson Biddle's, Fmr Netflix Product VP, article that discusses Netflix culture- how it was developed, maintained, and reinforced.

Managing Workplace Distractions: Understanding Distraction and Internal Triggers

Nir Eyal on internal triggers that lead to distractions and why one should identify the root causes for discomfort to become indistractable.

Managing Workplace Distractions: Hacks to Become Indistractable.

Nir Eyal talks about environmental hacks to fight against distractions and the big four strategies designed to keep you indistractable.

Top 10 Blogs Every Product Manager Should Read

The top blogs every product manager should read according to the product executives that drive our networks product conversation.

GameClub COO on Product Manager Leadership In Growing Startups

Britt Myers on leadership in growing startups, the importance of knowing the story of your product, and building relationships with your CEO.

Bestselling Author, Nir Eyal, on Managing Workplace Distractions

Nir Eyal talks about behavioral design psychology and how this concept outlined and defined how healthy interactions with products should look like.

Working Through Distractions With Super Focus: Using Tools and Pacts To Your Advantage

Bestselling Author Nir Eyal discusses how to work through distractions by using tools and pacts to keep you focused while you're working.

Working Through Distractions With Super Focus: The Relationship Between Traction and Distraction

Bestselling Author Nir Eyal discusses what distraction really means in practicality, and how the opposite of distraction is traction.

Bestselling Author Nir Eyal on Working Through Distractions With Super Focus

Nir Eyal shares how to work through distractions with super focus. He summarizes his hooked model for products, and his book “Indistractable.”

Products Meet Culture: Changing Legacy Systems

Sharon Plasser shares her experience in transitioning the business out of a legacy system and the consequences that result from doing so.

Products Meet Culture: Product Goals and Establishing Value

Sharon Plasser on the importance of knowing your goals as a PM and how to use those goals to help you navigate through the company.

Sam’s Club Product Lead on Product Meets Culture

Sams Club Product Lead, Sharon Plasser, shares key principles for product managers for navigating complexities in established organizations.

LiveCareer VP Product On Product Manager Skills

LiveCareer VP of Product, David Grayson, reviews the skills and competencies of being a successful product manager.

Rent The Runway Product Lead on Best Practices for Hiring PMs

Rent The Runway Product Lead, Laura Burkhauser, shares the importance of selecting the right people as interview candidates when hiring.

Customer Feedback Loops: Acting On Mechanisms

Making decisions based on customer feedback starts with mechanisms for collecting & analyzing input, as outlined by Expedia fmr Product Lead Anne Retterer.

Betterment Product Lead on Best Practices For Product Launches (Part 1)

Betterment Product Lead Katherine Kornas shares best practices for successful product launches, beginning with understanding your customer's needs.

Growth Products: Applying Your Pillars & Flywheel

Learn how to scale growth products while making an impact with the use of your product pillars and flywheel with Aceable CPO Erin Defossé.

Customer Feedback: Using Journey Maps

Expedia fmr Product Lead Anne Retterer describes how journey maps provide a framework for customer feedback to help prioritize features.

Future Development for AI/ML Solutions

Review the future of where AI/ML tech is heading in making an impact on product development with Credit Suisse Labs CEO Jacob Sisk.

Expedia Fmr. Product Lead On Managing Customer Feedback Loops

Explore the academic side of feedback loops with Expedia fmr Product Lead Anne Retterer by analyzing input relevance from key stakeholders.

Growth Products: Knowing Your Pillars & Flywheel

Aceable CPO Erin Defossé discusses the impact of the flywheel effect and company pillars on enabling teams to scale growth products effectively.

Use Cases For AI/ML In Society

Learn about the best use cases for utilizing AI/ML tech to improve society-at-large from Credit Suisse Labs CEO Jacob Sisk.

Aceable CPO on Scaling Growth Products From V1

Aceable CPO Erin Defossé discusses how to lay the foundation for scaling growth products, starting with company vision and connecting with customers.

GameClub COO on Measuring Qualitative Data

GameClub COO Britt Myers continues his series on product management by reviewing best practices for collecting and analyzing qualititative data.

Credit Suisse Labs CEO on Using AI/ML to Build Smarter Products

Credit Suisse Labs CEO Jacob Sisk defines AI/ML attributes - focusing on their similarities/differences and how they make an impact on product development.

Products That Count Crew Spotlight: Mark C. Pydynowski

Products That Count crew member Mark Pydynowski shares his perspective on hosting podcasts and talks about what goes into building great products.

LiveCareer Product VP on The Localization of Product/Market Fit

LiveCareer Product VP David Grayson shares perspective on how to localize product/market fit for international products in new territories.

Full Stack Development: Finding Your Product Dharma

Learn about developing a unique professional code for building a full stack with Brilliant Home Product Director Gaurav Hardikar.

Scientific Products: Going Deep Into Product Strategy

Building product strategy for scientific products requires deep knowledge of customer needs & niche context to understand motivations.

Full Stack Development: Expectations, Necessary Tools

Get an overview of the expectations and tools required for building a full stack as a product manager with Brilliant Home Product Director Gaurav Hardikar.

Scientific Products: Healthcare Quality Standards

For a healthcare startup, quality assurance is vital for scientific products. You must set the bar high to ensure your customer remains the primary concern.

Brilliant Home Product Director on Building A Full Stack

Brilliant Home Product Director Gaurav Hardikar sets the stage for building a full stack by outlining the variety of touchpoints created by smart home tech.

Modern Fertility CEO on Building Scientific Products

Scientific products are developed with a specific plan in mind, however, the unexpected event is what can unlock innovation.

Product Manager Self-Improvement: Learning Resources

As a product manager, online learning resources provide an opportunity to up your game. Great achievement finds its roots in a deep desire to learn.

Product Users: The Lifecycle For Platform Building

Platform building resembles building out user applications in many ways. Instead of product users, you have data to test and validate prior to introduction.

Rent The Runway Product Lead on How A/B Testing Goes Wrong

Rent The Runway Product Lead Laura Burkhauser reviews the keys to success for A/B testing and what to avoid in generating actionable results.

Product Manager Growth: Great Teams, Active Learning

An active learning mindset is critical for the success of any product manager. The inquisitive mind finds solutions and adapts to change faster.

AI Tech: Product Management 101

For AI tech & product management to work well together, it’s critical that certain demands & limitations are recognized. Business value comes first.

Expedia Product Lead on Building & Learning As A Product Manager

As a product manager, the process of continuous learning is critical for personal & professional success. Move across vectors & seek growth at all times.

Product Users: Ecosystem Platform Strategy

For ecosystems that serve product users, a platform strategy provides flexibility & structure deliver workable solutions at scale.

AI Tech: Impact On Product Lifecycle

AI tech unleashes powerful insights and action, but real data must fuel the process. Learn how AI has impacted the product lifecycle.

Company Pivot: Navigate It Like A Pro

Product managers and leaders must guide teams though any company pivot. Practice, learn and live through change with these effective strategies.

Oscar Health Product Lead on Understanding Product Users

Product managers must build digital applications, internal tools and platforms to meet a variety of product user needs - especially withhealthcare products.

GameClub COO on Driving Conversion With Product Data

Product data can help your team measure conversion rate success by looking at factors that drive purchase decisions after initial contact with your product.

CognitiveScale Product VP on The Maturation of AI Tech

The accelerating AI tech market continues to advance with augmented intelligence solutions enabling business to drive efficiencies faster.

Company Pivot: Skillful Change Management

During any company pivot, change management skills are critical. These skills can be learned and help keep your product teams stay focused & optimistic.

Digital Marketing: Monetize Your Attention

Pandora Product Lead William White shares digital marketing practices for monetizing customers' attention to provide a new take on personalized content.

Lyft Product Lead on How To Ship During A Company Pivot

What are the product managers should use during a company pivot? Some things are under your control & others aren’t. Keep focus & lead your team forward.

LiveCareer Product VP on International Product Metrics

LiveCareer Product VP David Grayson discusses the importance of product metrics in managing international products with broad audience engagement.

Digital Marketing: Impact of Deep Value Advertising

Pandora Product Lead William White breaks down how digital marketing practices are tailored to meet the demands of the emerging gig economy.

Rent The Runway Product Lead on Building A Stakeholder Map

Developing a stakeholder map helps product teams stay on top of expectations from key players throughout the organization and prioritize overall engagement.

Products That Count Crew Spotlight: Jessica Chen Riolfi

Hear from Jessica Chen Riolfi as she talks about building great products - our Head of Chapter at Products That Count San Jose & Head of Product at Earnin.

Pandora Product Lead on Building Digital Marketing Products

Pandora Product Lead William White presents opportunities & challenges for building digital marketing products to enhance traditional marketing practices.

Brand Building: Creative Strategies To Wake You Up

Creative brand building cultivates a vision that transcends utility. Instead, it seeks to transform & elevate culture to a new way of living & thinking.

Systems Thinking: The Societal Impact of Social Media

The impact of social media requires careful study and positive interventions to prevent future development of toxic solutions via systems thinking.

Customer-Centric Audience Insights & Data Diversity

Many times, one iteration opens up another source of valuable customer-centric data. Gaining audience insight requires active engagement with customers.

AI Products: Current Scenarios, Future Challenges

Some of the biggest misconceptions involving AI products are rooted in their present capabilities and what needs to be learned to enable future innovation.

Brand Building: Avoid Blanding, Tap Into Creative Inspiration

In the world of brand building, "blanding" causes companies to "look alike." Creative inspiration lets you break free and thrive to be memorable.

Systems Thinking: Outcome-Focused Design

Within systems thinking, outcomes-focused design looks at the impact on society. If they aren’t considered, toxic effects can get out of control.

Casper CXO on Brand Building That Counts

Brand building remains a key element of success in any business sector. How can you make your brand experience memorable in a world flush with competitors?

AI Products: Machine Learning Applications

Specific applications & development for machine learning in AI products are impacted by availability of previous algorithms or need to build from scratch.

Artefact Creative Lead on Systems Thinking Meets Product

In systems thinking, brands consider the societal impact of their product. This modern approach goes beyond use and experience into the realm of outcome.

The Customer-Centric Platform Mindset

The platform mindset prepares a company to observe customer action then respond quickly to leverage the results to drive customer-centric growth.

Capital One Managing Product VP on Building Smarter AI Products

There's plenty of hype around AI products, which in many cases is overblown or misunderstood and does not represent its impact on building new products.

Homer Co-Founder on Using Product Data To Build Strategy

Analyzing product data not only works in understanding how your product is performing, but can also guide your team in developing your strategic focus.

Vrbo CPO on Using Data To Be Customer-Centric

Customer-centric brands are taking advantage of the digital explosion by leveraging big data to open new opportunities to connect with customers.

Product Career: Getting The Perfect Job

To set up your product career for success, you need to find optimal roles with companies that have likeminded colleagues and opportunities to grow.

Brilliant Home Product Director on PM Superpowers

Instead of focusing on one skill, product professionals can benefit from mastering "superpowers" that increase your capacity to build meaningful solutions.

Product Career: Leadership Qualities

Every product career is defined by learning from great leaders and applying these skills to generate results on your team.

The Unique Benefits of Design Swarms

Design swarms deliver benefits that go beyond the speed of generating solutions, from generating unexpected discoveries to tackling complex issues.

Asana Board Member on Building A Product Career

Building skills in your product career and finding a place in an organization is influenced by the maturity of your organization and leadership team.

Design Swarms: Faster With Better Results

Design swarms enable product teams to generate more impactful solutions in less time by crowd-sourcing a wide range of input from many different users.

Products That Count Crew Spotlight: Don Woods

Hear from our podcast host Don Woods - a leading PM at Envoy who shares his perspective on product management and building meaningful solutions.

Authentic Design Founder on Building With Design Swarms

Design swarms enable product teams to solve large-scale problems through an interactive platform that enhances creativity for a wider audience.

LiveCareer Product VP on Benefits of Localization

Localization helps product teams focus their efforts on prioritizing key features in specific regions to effectively measure success for future scale.

Using Improv For Conflict Resolution

Improv techniques for engaging your audience can be used by teams to manage conflicts and unexpected challenges throughout the product lifecycle.

Brand Strategy To Build Product Loyalty

When done correctly, your brand story builds product loyalty and drives every product success story through cross-team buy-in & insights-driven strategies.

Improv In Product: Uncertainty

Instead of starting out with open-ended questions, product teams can apply lessons from improv to lead with statements that can be acted upon quickly.

Product Loyalty: The Power of Company Culture

When fully embraced, company culture becomes a powerful factor in driving product loyalty and ensuring quality product-market fit.

Slack Product Lead on Product Meets Improv

Applying lessons from improv comedy enables product teams to expand their soft skills by adapting to a variety of unexpected situations or demands.

theSkimm CPO on Building Product Loyalty

How do you build product loyalty? One key is to integrate it seamlessly into users' lives by operating in obvious places that keep them coming back.

Homer Co-Founder on Driving Business Value With Data

Analyzing product data enables product teams to calculate the lifetime value of a customer to ensure that their overall product strategy retains more users.

User Feedback: Best Practices For User Interviews

User interviews are essential for product success & user feedback is best collected with a strategic approach and targeted questions to collect responses.

The AI Effect on Software & Product Lifecycle

AI has transformed the ways in which new software products are developed and improved by enabling real-time feedback loops with customer responses.

User Feedback: Product Decision Making

User feedback is best used for product decision making when applied to a framework based on impacts and risks - as every choice affects big picture results.

Use Cases For AI: Someday vs. No Way

Product teams must understand opportunities and limitations for AI solutions by evaluating how input data is organized and their target product audience.

Experian Product Lead on When To Ignore User Feedback

Collecting user feedback is vital for the success of any product. Still, choosing how to use is even more important. "Expectation bias" explains why.

Jobs To Be Done: Story Mapping

Job story mapping is a key element in the jobs to be done theory. This simple approach lets you see the “why” determining customer satisfaction.

Brilliant Product Director on Product Growth: Do What It Takes

Product growth requires product managers to utilize leadership skills that define many of the world's most successful CEOs.

Jane.ai Founder on The Facts (and Myths) of AI

Artificial intelligence (AI) is the hottest trend in software development & continues to drive the potential for ground-breaking innovation to new heights.

Jobs To Be Done: Disruption Strategy

An effective disruption strategy, jobs to be done theory breaks down process to capitalize on the competition’s weakness.

Product Career: Building Your Technical Skills

Exposure to a wide variety of business functions and core teams within your company will impact your product career in diversifying your skillset.

Microsoft Product Lead on Jobs To Be Done Transformation

The jobs to be done frame work enables brands to create solutions that are better, cheaper, faster to ultimately win marketshare.

LiveCareer Product VP on E-Commerce For International Markets

Creating e-commerce experiences for international requires product teams to evaluate local payment platforms & a wide range consumer preferences.

Getting Started with Personalization Marketing

For brands starting out, personalization marketing doesn’t require expensive machine learning tools. Begin with simple concepts and build from there.

Product Career: What Are You Good At?

Every product career can be enhanced by employing skills that you pick up from other backgrounds or jobs - including many non-technical skills.

Customer Personalization Methods

With better customer personalization, you have more opportunities to drive revenue. Personalization makes it easy for them to choose and become customers.

Design Skills For User-Centric Design

User-centric design skills will make you a better team manager beyond just making a product look great. Instead, focus on group fundamentals.

Product Guru Bruce Cleveland on Bridging The Traction Gap

The traction gap model provides a framework for entrepreneurs to improve their prospects in turning a promising startup into a sustainable business.

Shutterfly Product VP on The Power of Personalization

Personalization improves marketing metrics unlike any other digital strategy available. Find out how to leverage individual customer identities at scale.

Products That Count Crew Spotlight: Gaurav Hardikar

It's time to bring you closer to the people who have built the Products That Count community! Read more from Brilliant Product Director Gaurav Hardikar.

Disney Product Lead on The Future of Digital Products

Introduction Digital Products: The Evolution of Entertainment For most of my career in product, I've worked on digital products for

JUUL Labs fmr CPO on Board Deck Best Practices

Creating the perfect board deck enables product leaders to communicate their priorities to board members with direct buy-in from the CEO and executive team.

How Design Thinking Influences User-Centric Design

Design thinking is more than just a sleek product. User-centric design creates advantages for business in any industry with undeniable results.

Swarm Design: Take Design Thinking Anywhere

Swarm design provides uncommon access to the design thinking process to users with opportunities to drive collaboration from non-designers.

Slack Product Lead on Building A Non-Technical Product Career

Every product career can begin from any number of directions with opportunities to apply non-technical skills to expand your overall capacity as a PM.

UserTesting fmr Product VP on User-Centric Design

User-centric design goes far beyond style and looks. At its core, design unites nearly every aspect of products, businesses and organizations.

Swarm Design: Creative Design For The Masses

The power of swarm design lies in the ability to connect users to products they love by engaging them in the design process.

Homer Co-Founder on Measuring Success With Data

Data metrics enable product teams to understand customer preferences and optimize product performance to generate revenue more efficiently.

Authentic Design Founder on Swarm Design

Swarm design aims at nothing less than transforming our world. What can it do for your product or company? Learn about its origins from a design innovator.

Complex Products: Get The Details Right

When it comes to managing complex products, the devil is in the details - evaluating multiple scenarios and managing the effects of uncommon situations.

Product Management: Building Value For Users & Businesses

Product management teams have the ability to drive value for users and businesses alike by leveraging personalization to align with customer expectations.

Brilliant Product Director on The Dharma of Product Management

Product management functions perform at a higher level when they are grounded in core values that serve as a guide to drive operational excellence.

Complex Products: Understanding The Food Journey

Managing complex products is a challenging opportunity for product teams to optimize user experiences that commonly include many pain points.

Product Management: Building Something New

When approaching new product development, it's critcal for product management teams to evaluate qualitative and quantitative data equally.

Snap Kitchen fmr Product Lead on Managing Complex Products

When it comes to managing complex products, product teams must focus on building strong brands to stand out from the competition & resonate with users.

HYP3R CEO on Scaling Customer Delight

To effectively scale a business, it's critical to focus on providing customer delight with marketing tactics that are rooted in the product's core value.

Product Velocity: Get Feedback!

Getting feedback from your customers and internal stakeholders will ensure that you can sustain momentum generated from new product velocity.

GetUpside CEO on The Business of Product Management

The product management function drives meaningful business results by connecting teams within an organization to optimize products for customers.

LiveCareer Product VP on Assessing International Markets

Factors to consider when assessing international markets include customer research, localization, e-commerce, product marketing & legal requirements.

Product Velocity: Alignment Avalanche!

Creating product velocity is a function of creating alignment within your product team to ensure that everyone is working toward the same goals.

Change.org Product VP on Driving Product Velocity

Driving product velocity requires critical analysis of features that aren't delivering at maximum capacity and eliminating them to focus on what is working.

JUUL Labs fmr CPO on Customer Personas

Customer personas help product managers tackle challenges that come from demanding customers as opposed to focusing solely on "best case" scenarios.

Developer Platforms

Product Platforms: Unique Development Advantages

App developers can leverage product platforms to bring new solutions to market more efficiently by improving speed-to-market with a proven framework.

Diversity In Product: Making It Happen

Product leaders must increase diversity in the profession by getting out into the community and engaging with young people to enhance the talent pipeline.

Product Platforms: The Discovery Process

Building new solutions on product platforms enable teams to get a headstart on product discovery by providing a proven framework for development.

E-Commerce: Building Long-Term Loyalty

Building customer loyalty is essential for long-term e-commerce success - driving repeat visits for purchasing customers and lowering acquisition costs.

Salesforce Health Cloud Product VP on Product Platforms

Platform products represent a powerful marketplace that equally drives revenue for its provider and for the developers that use it to promote new products.

The Impact of Diversity & Inclusion In Product

Promoting diversity & inclusion goes beyond simply increasing representation on your team. Product organizations need to ensure that everyone has a voice.

Product Research: Expand Your Current Product

Companies with successful products use product research to gauge opportunities to leverage their business reputation to expand into new markets.

Data Product Management: Your Data Is A Product (Part 2)

The key to every successful data product is a function of how you collect the data that ultimately drives your product roadmap forward.

Pivotal Labs fmr Product Lead on Increasing Diversity in Product

Promoting diversity goes much further than race & ethnicity, as a range political views & social backgrounds contribute to building an effective community.

Interface Design

E-Commerce: Moving Through The Funnel

Driving users on e-commerce platforms to become customers takes time and careful planning to build purchase confidence through engagement milestones.

Product Lifecycle: Jobs To Be Done

Identifying problems through the "jobs to be done" framework enables product managers to focus the product lifecycle on holistic solutions for their users.

Product Strategy: Building Something New

Building a product strategy for new solutions is best accomplished by evaluating organic integration points that align with your core operations.

Product Research: Budget To Build From Scratch

Product research at its best combines qualitative and quantitative insights to generate recommended approaches for new product solutions.

Shutterstock Product VP on E-Commerce Growth

The business of e-commerce is a funnel that utilizes a variety of channels to maximize purchase opportunities for a wide range of customers.

Product Lifecycle: PMs Own The Problem

Product managers must start their product lifecycle management by focusing on the primary problem - rather than the primary solution or future steps.

Product Manager Skills: Master Prototyping

Every product manager benefits from building prototypes that satisfy common user demands and provide essential value that resonates with customers.

Brilliant Product Director on Demystifying Product Management

It's time to break down all the acroynms and terms that are commonly used in product management, making sense of a profession that has its own language.

Product Strategy: Ideation 101

Product teams must invest time during the ideation phase to ask critical questions that will guide thier optimal product strategy to reach more customers.

Microsoft fmr Product Lead on Product Research

Product managers make use of product research in different ways, based on the maturity of their core product and available budget for research projects.

Instagram Product Lead on Product Lifecycle Impact

Big changes in enhancing the product lifecycle do not always come from complete revamps. Instead, you can make a huge impact by tweaking small details.

Product Manager Loops: Development vs. Emotional

Fitbit fmr Product Lead on Product Manager Standouts (Part 2) As you know, being a product manager requires us to utilize a number of

RetailMeNot fmr Product VP on Product Strategy

Building an effective product strategy begins with addressing a business need that your product will solve through forward-thinking vision and a final goal.

Fitbit fmr Product Lead on Product Manager Standouts

Product managers who take risks and push boundaries are able to stand out from a crowded field of PMs who often can't find a way to make an impact.

LiveCareer Product VP on International Product Launches

International product launches are complex and require a unique playbook to ensure that your product can be used globally with a variety of customers.,

Innovator Winners: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Innovator Winners The time is now - here are the Innovator company winners for the 2019 Inaugural

Growth Winners: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Growth Winners The time is now - here are the Growth company winners for the 2019 Inaugural Product

Enterprise Winners: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Enterprise Winners The time is now - here are the Enterprise company winners for the 2019 Inaugural