Contributions from our community
Product leaders are category creators and world changers. For example, the world of telecommunications used to require a lot of physical
Experimentation can be developed as a powerful storytelling and product tool. Through experimentation, a product manager can make
The dedicated effort you placed in building key relationships has laid a solid foundation from which to continue your learning. You now
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This year has been another one for the history books. In our 2021 Product Talk year in review, we handpicked an episode for each season
This press release originally appeared on prnewswire.com, announcing the 2022 Products That Count Product Awards and the first-ever Global
Some product leaders enter this career because they want to be involved with product directly, while others jump in by happenstance. In
Personal computers introduced keyboard and mouse as the primary form of interacting with devices for many years. Decades later, smartphones
There are many different products and thousands of ways to build these products. In a technology-first environment, a platform is part of
Most companies don't explicitly plan on getting acquired. By the time that they decide to sell their company, it is often too late as they
We are online all day, every day, for all aspects of our lives and business. We want a space that is safe and trustworthy to share
The Washington Post has always been a journalism powerhouse. In the past decade, it’s also emerged as a technology company. This shift
Lately I have been following the news of in-app purchases (IAPs) from Apple and Google. There have been many changes to app store rules
Update 11/24/2021 Productivity: Building Your Work Stamina This past March, I moved on from my role at Shopkick to Brilliant Home
We all use mobile apps, all day, every day. As consumers, we only see them right as an end product and don’t have any insight into all
Updated 11/24/2021 In this iteration of our Speaker Series, we welcome a creative product leader with nearly 30 years of design leadership
Edtech products are built to achieve specific outcomes. The goal is to empower and inspire both educators and students while utilizing
As customers face new challenges in an increasingly remote world, product teams need to become more customer-centric. It is a fresh
This is the final episode in our five-part series introducing the categories for the Products That Count 2022 Product Awards. These
When a business wants to innovate and capture a different market segment, that might involve some big changes. For some, this also might
When building consumer products, we scale features as quickly as possible. The costs and complexities associated with launching these are
Welcome to the fourth in a five-part series introducing the categories for the Products That Count 2022 Product Awards. These episodes
Updated 11/11/2021 We recently kicked off the 2022 Product Awards, and we can't wait to celebrate with you! The event is happening March
Congratulations on landing a new Platform Product Manager role. Now that you have joined, how do you set yourself up for success? This
Most of us need some type of insurance at different points in our lives, and often more than one type of policy. The paperwork can be
From the classroom to the boardroom, our culture has a tendency to focus on the importance of providing the right answers, while paying
This is the third in a five-part series introducing the categories for the Products That Count 2022 Product Awards. These episodes
To acquire and retain millions of users, product managers continuously strive to build great product experiences that drive growth. These
Self-driving cars, replicators from Star Trek, or even Rosey from The Jetsons: It is an exciting time to be in the field of artificial
Surge pricing has gotten somewhat of a bad reputation, but it is simply one among several types of dynamic pricing. Industries from home
This is the second in a five-part series introducing the categories for the Products That Count 2022 Product Awards. These episodes
In my first post in this series I introduced a number of marketplace strategies for product managers to consider when launching and growing
The most critical decisions in the world are driven by people’s understanding of unstructured content. It all comes down to the
If you think livestreaming is a fleeting fad in which kids just watch each other play video games, you are in for a surprise, writes Emma
When developing a B2B product, product managers have to think a bit differently than other PMs. From ideation to client interaction to
Planning, resources, and communication are incredibly important when multiple teams are touching and driving the same product. There are
Many companies race to use machine learning capabilities, eager to build on cutting-edge research and tackle business applications. As
Remote work enables us to optimize our product teams’ communication and productivity in new ways. Tools like Slack, Notion, Figma and
This is the first in a five-part series introducing the categories for the 2022 Products That Count Product Awards. These episodes
What do you get when you put five amazing product leaders together, from different geographies and different verticals? A recipe sure to
The best product teams leverage diversity of thought, and product managers with a broad array of experience are usually more successful.
Are your customers consistently using the features you've launched? Those features the team worked so hard to bring to life will not do
We are taught to experience life, not just live in it, and this can be true for product management. PMs need different lenses to solve
The tension between sales, marketing, and product is a normal one. All teams and their members are constantly pushing their own agendas.
Product managers and leaders come to the world of product from many different backgrounds. This gives each individual product person a
Online advertising is at the nexus of media, technology, finance, and privacy, and it's a product that you encounter every single day, but
Data and the skills around its management are must-know criteria for product managers. We have multiple points to track and multiple skills
Product managers are always honing our craft. We’re growing product sense, ruthlessly prioritizing, creating clarity, leading by
In my prior post I introduced a number of marketplace strategies for product managers to consider when launching and growing marketplaces.
There was a lot of great feedback when Products That Count first launched the Strategic Product Management Boot Camp. One of the aspects
Product management in the healthcare space has its own unique challenges and opportunities. Products in this sector must be both
There are as many ways to build a business as there are people who build them. Some are motivated solely by profit, some by challenge,
It’s all too easy to get serious about work. We have meetings, deadlines, goals, profits, and more to consider. How can we maintain
Globalization is the art of developing awesome products and experiences for any customer around the world. Not all product leaders focus on
Users tend to be less concerned with what companies are meeting their needs, as long as those needs are met. Companies see users jump to
Scaling a global business in the age of remote work demands a specific approach for it to be successful. Remote work is here to stay,
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Our Summer Series of podcasts is designed to introduce you to some of our most popular content and superstar PM professionals from the
Products That Count is thrilled to welcome our latest product excecutive contributor, Felipe Gasparino, Director of Product Development at
There are hundreds of frameworks out there in the industry and no one size fits all. Depending on your industry, your business, your
As a member of the Mighty Capital Product Executive-in-Residence program, I have had the incredible opportunity to see two pitches each
As product leaders, we tend to enjoy the product experience as both producers and consumers. Indeed, it’s a superpower to remember to
Are your users truly engaging with your product? How is their engagement trending and how can you convert this information into meaningful
Products That Count is seeking a highly motivated, forward-thinking Senior Growth Product Manager. Products That Count is the original and
Our Summer Series of podcasts is designed to introduce you to some of our most popular content and superstar product gurus from the last
It’s quickly becoming a known fact in business that not only is product management a necessary craft, but product leaders are key drivers
Here at Products That Count, we are constantly on the lookout for game-changing products, the ones that fundamentally upgrade the craft of
Different input signals compete for a product manager's attention every day. Technology trends and new developments, changes in the market
Most companies struggle trying to balance the conflicting demands of sustaining an existing business and taking on a disruptive
Products That Count is excited to welcome our newest Editorial Contributor, Emma Cai! Emma is a Principal Product Manager at Vimeo and
Products That Count is seeking a highly motivated, forward-thinking Director of Product and Marketing. Products That Count is the original
Wherever we play in business, be it product, sales, design, or customer success, we fall in and out of love with tools and frameworks. But
Continued innovation is as crucial as ever. Brands with a long history of success are not guaranteed to continue that success through
Community Group Buying (CGB) is considered the last large consumer battleground in China Tech. Many heavy weights (e.g. Pinduoduo, Meituan,
Throughout the pandemic, product superstars continued to join us to share their vast knowledge about their chosen field. In case you missed
Products That Counts welcomes our new Head of Chapter for the San Jose Chapter, Maheep Bhalla! Maheep, formerly Director of Product
Product managers understand that finding product market fit is an art and a constant evolution. InVision, a 2021 Product Awards winner, is
A product manager recently asked me, “how much discovery is too much discovery?” She was feeling pressure from her manager to ship work
If you’re looking to make your way from PM to Chief Product Officer, check out this conversation with one of the first CPOs. Renee
Successful marketplaces can be exciting products to work on, however, marketplaces only succeed if they satisfy the fundamental function of
The 2021 Product Awards brought together the best in digital products, highlighting the market leaders that are taking the product world
The 2021 Product Awards brought together the very best in digital products, highlighting the market leaders that are taking the product
Chief Product Officer (CPO) is one of the newer functions within an organization as more and more companies aim to be product-led. How can
The first step before diving into the data is to gain a firm understanding of your user base. What customer profiles and segments do they
If there's one thing all of humanity learned in the past 12 months, it's the importance of human connections and the impact of the loss
In enterprise software, there's a constant tension about which personas to prioritize solving problems for, be they end-users, admin users,
The market for apps is probably as hot as it will ever be and companies need every opportunity to build a competitive advantage. Of course,
Project work will fall into one of two categories; building something new (i.e. more), or enhancing something we’ve already built (i.e.
Product Management is a cross-functional, creative, and strategic discipline and being a great product manager requires one to possess a
There's no doubt that 2020 changed the world forever, but the impact on business, and the healthcare industry in particular, is only now
The process of building strategy is fraught with challenges; translating that strategy across the full organization is even more difficult.
Gaming is a billion-dollar industry that is growing every year with games becoming an essential part of our lives. Many young professionals
Each year, the Product Awards awards the products and product teams that are achieving excellence in shaping the future of digital
If there is any year that embodies the thrill of working in tech, it's this one. Covid pivots notwithstanding, product-led culture is
Competitive analysis: it’s a skill that we hone early in our product management careers and use often as our roles mature. We do it
Every part of the product lifecycle begins with value, be it for the user or the business. Before transferring ownership to other teams
Every day a product manager has to make the hard, mission-driven decisions that keep a product steering toward its North Star. That means
In my first Power of Markets article I made the argument that markets are the most powerful man-made force shaping human civilization. I
“How do we help women be more successful when it comes to money?” That was the question that Ellevest CPO Alexandria Stried set out to
Did you know that when it comes to product management jobs, three out of four product managers (PMs) have been in their roles for two years
Product management can be vastly different depending on the organization, and setting a team up for success can mean very different things.
Build, measure, learn. Ship small, fast and often. Don’t spend months building an intricate, feature-packed product that hasn’t been
This week on Product Talk, our host Universal Electronics Product Director Nikki Ahmadi marks our 150th episode with a leader who is no
The landscape of digital products is changing at a breakneck pace. Bounding from "V-Model" hardware and software development to Machine
Horizontal products have all of the challenges of regular product management, with an extra twist -- their value is only realized through
There has never been a better time to make the future happen than right now. Interconnected technology trends like cloud and quantum
As product leaders, we face a seemingly bottomless pool of disjointed feature requests, unscalable customer ideas, and conflicting internal
Embedded Data Analytics is swiftly changing the way that product managers understand, engage with, and even monetise their data. While
In the third installment of our Embedded Analytics Series with Tableau, we break down a discussion on the classic Build vs. Buy scenario
This iteration of our Speaker Series hands the zoom to a product leader who unabashedly states that he is “obsessed with what makes a
Every single day new content, products, and assets are added to the internet, infusing the digital space with evermore value. From the
You launched one product or feature and are ready to move on to the next. Before you do that, be sure to revisit the product health metrics
From the perspective of a product leader, it’s all about the user. Each decision made along the product lifecycle is laid with the user
Product management is a discipline that plays a part in every stage of a company, from startups to enterprise to growth phase. In this
This week in our product leader speaker series we brought to the virtual stage two amazing product leaders to share their expertise in
This week’s guest on Product Talk is HomeX Product Lead, Marton Gaspar, an expert in chatbots and AI with a background in psychology who
While we say it often and say it loud, it can never be said enough: in the Age of Product, product leaders are primed to lead the charge in
Ever since the dawning of the Age of Tech, companies have been seeking solutions that make sophisticated technology accessible to all. The
Our Bay Area event this week was packed with reinforced product management best practices for when you’re preparing to get executive
As Profitwell Strategist Rob Litterst states right off the bat, “between the no and low code tools, it's never been easier to start a
If you caught our newsletter today, we took a moment to highlight an ongoing series by our host, Capsule Product Director Samantha Scott,
Back in the day, cybersecurity was the exclusive domain of your IT team. Today, that’s changed. Thanks to the widespread adoption
This week on Product Talk we hand the hosting chair over to our very own Founder, and Managing Partner of Mighty Capital, SC Moatti. Her
We’re currently in the middle of a trust crisis, and it’s costing organizations billions of dollars every year. Companies
In today’s market, security is at the heart of major buying decisions—especially in the B2B world. With cybersecurity and data breaches
Typically, product managers are responsible for three things: strategy, execution, and user research. But this isn’t always the case.
Sometimes the most difficult part of product development is achieving a balanced operations approach that ensures success across all
Here at Products That Count, we don’t do anything half-way and March is a perfect representation of how much we love driving forward the
As our host, Patrick Blute, succinctly puts it in his opener, “we love products for people who are building products”. This week on
In the next installment of the Embedded Analytics Series from global data metrics leader Tableau, we dive into a roundtable on Data
What happens when a once in four years live mega-event meets a once-in-a-lifetime pandemic? Ask Andrew Yu, former Senior Product Manager
With a packed zoom audience full of winning product leaders, incredible product discussions with leading industry executives, and a killer
In a packed celebration attended by the most high-caliber product crowd to be found at a product event, the winners for the 2021 Product
We’ve been on a bit of a journey here at Products That Count. First, we shared with you how we went about defining the problem that
Products That Count is seeking a highly motivated, forward-thinking Enterprise Sales Executive in San Francisco, CA. Do you enjoy
This week on Product Talk, it’s all about data. We welcome to the mic Indicative CEO, Jeremy Levy, for a fantastic discussion with our
How does an organization gain market leadership in a rapidly changing landscape amidst tough competition? It’s a lofty question with no
As product managers, we find ourselves needing to suddenly throw our product roadmaps out the window at times due to unexpected market
In an interactive session, STRIVR CPO Yelena Drabkin gets to the heart of career management, encouraging audience members to reflect on
According to Peek.com CPO Navya Rehani Gupta, the key skill that differentiates a good product leader from a great one is adaptability. In
There's no doubt that strategy has been at the forefront of the minds of product leaders in the past year. When the pandemic hit, many
The role of product management has never been more important to organizations seeking to win as the market leader in their industry.
The Product Awards bring together the best performing and most elite product management tools on the market today. In the new Age of
After the year we all went through, we knew that this year's celebration was going to be huge, but we didn't realize just how big. Over the
On this week's Product Talk, host Nikki Ahmadi sits down with one of the top Strategists to ever walk the halls of tech. With a career
Healthcare is living at the forefront of many people's minds in the last year, for obvious reasons. However, even before the pandemic
It seems like just yesterday that we announced the theme of the 2021 Product Awards, The Age of Product, yet we're nearly at the event
Despite all the challenges that came with last year, digital acceleration is at its peak. That's why the 2021 Product Awards, sponsored by
We can't believe it either, but it's only a few short weeks until we announce the best products of last year at the 2021 Product Awards.
The product life cycle is our inspiration for the 2021 Product Awards and each stage holds its own superpowers that product managers engage
I found myself drawn to a headline in the New York Times last month: A Centuries-Old Mochi Seller in Japan Knows a Bit About Surviving a
In just one month we award the best products of last year at the upcoming 2021 Product Awards, and the competition is outstanding, to say
Without a doubt, digital acceleration was the over-arching theme of 2020. With consumers forced to stay at home, businesses had to rush to
Carving out a new category of in ad tech is hard enough to pull off. Add data metrics to the mix and you have a project worthy of a product
The 2021 Product Awards, sponsored by Heap, Bluedot, and Mighty Capital, are just one month away! Over the last two months, we reached out
This week's Product Talk addresses a topic every single company in the world had to reckon with in 2020; working in distributed teams. With
As a digital consumer, ads probably aren’t a favorite part of the online experience. However, as Brave VP of Operations and Services
Be sure to continue the momentum throughout the journey by engaging cross-functional teams and keeping the communication flowing. Use the
Did you know that it's entirely possible to transform your business data into a marketable product that uses visual analytics to help
Our 2021 Speaker Series continues with Barren Castor, the Sr. Product Director at Rev, a leader in speech-to-text services with a focus on
One PM’s product can look drastically different from another. That’s one reason why we have a passion for product management; the scope
This week we kicked off our 2021 Speaker Series with a fantastic session by Splunk Product Management Director, Siddharth Bhai. Pulling
Happy New Year and welcome to another year of product conversations with industry leaders on our podcast, Product Talk. We start this month
I recently attended a digital roundtable of women leading change in their organizations. The women who joined me represented companies
The bell has rung on the new year and a sense of hope hangs in the air. As we leave a tumultuous year behind and look to a promising Q1,
Products That Count lives by the code of driving product conversations within digital technology. One of the mediums we do this by is our
With the new year right around the corner, it’s the perfect time to reflect back on an interesting and at times tumultuous year.
Markets are the most powerful man-made force shaping human civilization. There are no better means to manage the human exchange of ideas,
Here at Products That Count, we're not shy about our love for accelerating the mind through continuous knowledge. From our webinars to our
Mindset and structure are two things that automatically come to mind when thinking about scaling organizations. What's the best way to
When working in a team setting, communal recognition of the decision-making hierarchy goes a long way to achieving a successful lifecycle.
Products That Count is all about community, and our Heads of Chapter are an invaluable part of driving that mission. With chapters in 6
When products develop and mature beyond the MVP phase, it can be challenging to help users navigate the rapidly expanding surface area of
Having changed the way we do business on scales both macro and micro, there's really no way to get around the major topic of 2020. The
Scaling product for the global market doesn’t come easy. False assumptions of cross-market needs and flubbed product adaptations have
Winter is here! We know 2020 has been a doozy of a year and Winter may not be as exciting as in other years. However, we're hoping that the
It's easy for product teams to claim they're customer-focused, but doing the grind to get to know your user takes time, flexibility, and
The internet leveled the playing field in many ways. Consumers and employees alike now have a larger voice, leading companies to be
Long ago in Pre-Covid times, we lived in a world where we could meet in person to listen to engaging industry leaders. They would share
Seeing product ideas come to fruition is one of the most exciting aspects of Product Management. If these launches are not carefully
The nominations for the 2021 Product Awards are well underway and they are coming in by the dozens. The virtual event, being held March
We won't be shy about it - the navigation of industry regulations can be one of the more complicated parts of managing a product. At times,
Introduction Product Talk is a podcast series produced by Products That Count that drives product conversation through elevated discussions
Each year, the members of the Awards Advisory Board choose one of the five product stages to represent. Using their extensive expertise in
As product leaders, it’s our job to know; you can’t build it all. You can’t say yes to every stakeholder or user request. Buying an
The Product Awards is our absolute favorite product management event of the year. If you joined us last year, you know that last year's
In the latest episode of our Age of Product series for Product Talk, Microsoft fmr Product Lead and Products That Count CPO James Gray sits
Wrapping up our Age of Product Podcast Series, Microsoft fmr Product Lead and Products That Count CPO James Gray sits down with Transfix
Insightful. Motivating. Presumptuous. Unethical. However you feel about them, case studies are a standard part of product manager
The world of product is comprised of hundreds of tribes, and they all come with their own jargon, colloquialisms, and language. Whether
Shilpa recently joined us at Products That Count to present a wonderful webinar on how organizations can grow customer loyalty. The session
2020 is almost over which means it's time to look back on an incredible, albeit unique, year of product excellence. With that, Products
Bharat Manglani is a Product Manager at White Ops, a cybersecurity company focused on verifying the humanity of transactions over the
Building teams for effective product execution is truly an art form. If we’re being completely truthful, how a product leader organizes
Many product leaders instruct product managers to focus on prioritizing customer problems, not defining solutions. In this framework, the
Continuing the Age of Product Series, Products That Count CPO and former Microsoft Product Lead James Gray sat down with members of the
So, what factors into the need for product teams to adapt the Growth Minset? Three out of four product managers have been in their roles
Product leaders are present in every company, but the way they function within an organization can vary widely. Possessing the ability to
As designers and innovators, we sometimes find ourselves living in the depths of our products, focusing on the most intricate levels of
In this Age of Product series, Microsoft former Product Lead and Products That Count CPO James Gray sat down with Bryce York, Tatari Sr.
There’s no doubt about it, 2020 has been full of curveballs. With markets yo-yoing and the rules of business operations changing by the
As VP of Growth, I’m constantly looking for new, interesting, and inexpensive ways to increase Betterment’s customer base. My team and
The Case for Generalist PMs eBook features interviews with product leaders from companies such as SoFi, Sam’s Club, and more. Many thanks
In this Age of Product series, Microsoft former Product Lead and Products That Count CPO James Gray sat down with Nita Maheswaren, IBM
Successfully learning how to inspire your Engineering teams and engaging with them is a critical component of Product Management. In order
Subha Shetty, Head of Product at Loop Commerce, a Synchrony company, spoke with Products that Count host, Neha Taleja, about product-led
During the fireside chat, Microsoft Product Lead and Products That Count Seattle Chapter Head, Steven Abrahams, hosted fmr Calendly VP of
We recently sat down with Verizon Board Director and Silicon Valley pioneer, Shellye Archambeau, to discuss her upcoming book,
During the fireside chat, Products That Count founding CEO, SC Moatti, hosted Heap Co-Founder and CEO, Matin Movassate, and had a lively
The most powerful means for products and businesses to establish trust and resist the temptation of negative incentives is transparency.
We recently sat down with Sandboxx CPO, Craig Zingerline, to discuss how we can successfully grow our products and user base. It’s a
We’ve had many incredible guests on the Product Talk podcast so far in 2020. If you’re not already listening to Product Talk, or would
About a year into my first Growth product job, the company I was working for hired a new head of product. Soon after he started, he
During the webinar, Alok Ojha discussed his experience pursuing product-market fit and the lessons he’d learned along the way. That way,
nate Product Marketing Lead Patrick Blute with Vouch CPO Rajat Konkovi We recently sat down with Vouch CPO, Rajat Kongovi, to discuss the
During the webinar, Jay Bergesen discussed how organizing product teams can often be the last thing on your mind, but the approach you take
We recently sat down with AIKON Bitcoin Founder & CEO, Marc Blinder, to discuss empathy and how it plays into product management. After
Introduction "We have a very ambitious vision at row two become a patient's first call and a provider's first choice. And it really comes
During the webinar, Emily Wang discussed building frameworks for product development. She used her experiences at three different business
“So in my mind, positioning defines how your product is the best in the world at providing some value that a well-defined set of
Patrick Blute is the Head of Product Marketing for nate. You do the shopping. nate does the checkout. Prior to that, Patrick was at EY
Anheuser-Busch Product Head, Kurt Williams, will be speaking to us via webinar on Oct. 21 to shares ways product managers adapt to their
During the webinar, Tindr Fmr CPO Ravi Mehta spoke about the "3 Pillars of Product Decision-Making." These include intuition, analytics,
“I think the nice thing about science and frameworks they allow you to adopt to new circumstances pretty quickly. Which include a
Imagine you are prospecting for oil. If you want to maximize your long-term ROI, you don’t start by aggressively drilling the well.
The Building Products in a Pandemic eBook features interviews with product leaders from companies such as Samsung NEXT, Butterfly Network,
During the webinar, Tara Goldman provided attendees a glimpse at some tips and tools available to help product managers succeed in a remote
Recently, product veteran and Products That Count founder SC Moatti was joined by product leaders for an in-depth conversation on what the
Established in 1983, Sam's Club is no stranger to changing environments and creating adaptable products. The retail warehouse survived the
We recently sat down with Miro Head of Self Serve Business & Growth, Yuliya Malysh, to discuss adapting to a virtual workspace. During
In the webinar, Josh Platt took the proverbial stand to perform a deep dive into the importance of a solid product strategy and the core
In the webinar, Diversify Software CEO Roger Barlow took the time to review the entrepreneurial lessons he learned about building software
As you continue full speed ahead upon the path towards your product launch, it’s easy to be swayed by the inertia of product obstacles.
We recently sat down with JourneyApps Founder and CEO, Conrad Hofmeyr, to discuss simplifying the process of building mobile apps. Along
In the webinar, Intuit Fmr Product Directo Meghna Misra took center-stage to lay out which product metrics are most important based on the
What exactly are Paper Cut Problems? Well, can you think of a part of your product that you know isn’t as good as it should be? That’s
We recently sat down with Orchard Head of Consumer Product, Rahil Esmail, to discuss building real estate products. It’s an awesome
The Diverse Voices in Product eBook features interviews with product leaders from companies such as Venmo, Acorns, and more. Many thanks to
In the webinar, Railz.ai Product VP Sam Kawtharani shared his insights on featureless product roadmaps vs. a traditional one. You can watch
So, where does the idea of product managing incentives in complex systems come from? For the past two decades, I have worked in electronic
We recently sat down with fmr Calendly VP of Product, Oji Udezue, to discuss customer discovery as well as what it means to be a BIPOC in
In the webinar, Ripple Sr. Product Director Craig DeWitt shared some insider insights from his time working on RippleNet on bootstrapping
We put together a list of our five most popular webinars of 2020 so far. So, have you been to one yet? These incredible presentations are
We recently sat down with fmr Tinder CPO, Ravi Mehta, to discuss personalization in product with artificial intelligence (AI). Not only did
In this webinar, Asha Gupta pulls from her career building creative products to help understand how you can do the same for your
Great product leaders have a keen vision about how to drive business outcomes to the next level. Unfortunately, they are often tied down
We recently sat down with Auth0 fmr SVP of Marketing & Growth, Martin Gontovnikas, to discuss all things product marketing. It’s a
Let's take a look at how to go about gathering product feedback from your stakeholders. After you have set your sights on the problem to be
In this webinar, we dig into the various types of interactions and strategies that can help you improve on the people part of product.
We recently sat down with Skylar Founder & CEO, Cat Chen, to discuss scaling a product-focused startup and the factors of a great
In this webinar, HomeAway former VP of Engineering, Jon Loyens, talks about what product management is, what product management shouldn’t
We recently sat down with The Nudge Co-Founder & CEO, John Peterson, to discuss building a product for personalization and realizing
In this webinar, former Netflix VP of Product Management, Gibson Biddle, brings frameworks to life, as he presented a mock 2020 product
During uncertainty, it’s best to think about your roadmap the way an engineer thinks about constructing a building in a seismic zone:
We recently sat down with NextView Ventures Partner & fmr Blue Apron Product Head, Melody Koh, to discuss scaling a product
Teachable VP of Product, Tommi Forsström, had a lot of valuable wisdom to share with product leaders who have the ambition to take their
Nita Maheswaren is a seasoned product management professional. He has served in various product and technical leadership roles at IBM and
We recently sat down with SoFi VP of Products & Data, Amir Hermelin, to discuss his own experience building winning products and
Ever felt like your roadmap was a bit all over the place? Found yourself in endless discussions with stakeholders debating your
Substantial VP of Strategy, Sheryl Cababa, shared some incredible insights on designing products for uncertainty and systems thinking. She
We recently sat down with Samsung NEXT Head of Product Enablement, Danny Carvajal, to discuss distributed product teams in a global
It was great to hear from Sam Dozor of mParticle as he shared the role of engineering in building great products and how they see their
Qubole former SVP and current Apple Head of Products, Mohit Bhatnagar, shared about how great PMs are polymaths and so much more about the
As Sonia Kedzierski, Director of Product Management at Etsy, shares in her presentation, the only certainty in product management is the
We recently sat down with Advanced Intelligent Systems CEO, Afshin Doust, to discuss viewing the AI products we build as a service.
We recently sat down with Cedar Co-Founder, Arel Lidow, to discuss what goes into building an industry-disrupting healthcare product.
If you think you are an awesome PM or are working to become one, this was a great presentation from former Verizon Media VP of Product
Product Managers are uniquely positioned to play a central role in communications across functions. As a result, they are inundated with
In her presentation, “Are We Building Products That Are Ruining the World?” Substantial CEO Carey Jenkins said that while we are
We recently sat down with Yelp Director of Product Management - Restaurants Marketplace, Guang Yang, to discuss building a hospitality
In her presentation, Indeed.com Product Director, Parul Goel, shares her experience building v1 of a product from scratch at PayPal. She
We recently sat down with Psychotherapist Toni Brooks, to discuss the mental health impact of the COVID-19 pandemic on product managers
The presentation from GoDaddy Sr. Director Katie van Zyl focused less on numbers crunching and was more focused on how to set yourself up
It’s no longer debatable that the lines between technology and the analog world have become permeable ones. For me, this reality is
We recently sat down with Butterfly Network VP of Product, Matthew de Jonge, to discuss the democratization of healthcare products and
James Gray loves building tech products with a whole product approach to solve unique customer problems using data. Over the course of his
The original presentation on subscription products that Baxter planned to give took on a new life in the face of a global pandemic.
We recently sat down with Give Oxygen Co-Founder, Chris Higgins, to discuss innovating products for a pandemic. In these times, certain
The webinar focused not only on finding product-market fit but discussed what is happening with product-market fit amidst a global
We recently sat down with Oscar Health CPO, Sara Wajnberg, to discuss what goes into building healthcare products. All great product
Karthik Sankar went into detail on what goes into customer-focused product management. We recommend watching the entire video of the
We often hear the tales of product management training that individuals had that lead them into this field. For some, it’s their
We recently sat down with Awair Director of Product, Dean Young, to discuss the challenges that come with building hardware products.
Chitrang Shah ran through many lessons learned from building the first generation of AI products. It’s worth checking out the entire
We recently sat down with Andreessen Horowitz General Partner, Anish Acharya, to discuss how product management has evolved over time and
Heap Director of Product Management, Vijay Umapathy; Draftbit Co-Founder & CTO Peter Piekarczyk; and UserTesting Director of Product,
We recently sat down with Gainsight CPO & EVP of Engineering, Karl Rumelhart, to discuss how he paved his way into a career in
Smartsheet Product VP Nitin T. Bhat talked at length about how to make product decisions. The entire recording of the webinar is worth a
We’re lucky to have Neha Taleja as a member of the Products That Count Crew. When she’s not making our community stronger by helping to
We recently sat down with Twitter fmr Product Lead, Boris Logvinsky, to discuss navigating new product jobs and challenges. It’s a great
It was a treat to learn about identity solutions from mParticle former SVP of Product, Todd Schoenherr, of mParticle. We appreciate him
Dell EMC former Product VP, David Noy, talked in great detail about blue ocean product strategy and even defined what a blue ocean is
These are the top five most downloaded episodes of Product Talk over the past several months. Great product managers learn from one another
We recently sat down with Asana fmr Product Lead, Nick Fassler, to discuss product culture. It’s a total love letter to product
For seasoned product managers with excellent product management skills who’ve spent their careers at well-established companies, the
As product design matures as a discipline, it has the potential to partner or conflict with established product management disciplines. All
The winning products from the 2020 Product Awards are listed below. Great product managers know that they're given superpowers from these
We recently sat down with Microsoft Central Product Management, Mixed Reality & Artificial Intelligence Engineering, Nate Yohannes,
Product testing is an essential part of building successful products. Former Product Lead at Intuit and current MLSE Director of Product
For the 2020 Product Awards, we created individual blog posts for each stage of the product lifecycle. We’ll link them here for your
We recently sat down with fmr Breather VP Experience, Packy McCormick, to discuss his experience working on hospitality products and using
For collaborate stage products, Burkhauser assisted us in narrowing down the field. For the 2020 Product Awards, there were more than 2,000
Winning products make successful companies and Datasite CPO, Thomas Fredell, had a lot to share with the attendees at his Speaker Series
For operate stage products, Myers helped us narrow down the field. Can you believe that for this year’s Awards, we saw more than 2,000
For build stage products, Lucey helped us narrow down the field. For the 2020 Product Awards, we saw more than 2,000 nominations! Can you
For design stage products, Taleja helped us narrow down the field. After all, for the 2020 Product Awards, we saw more than 2,000
For the 2020 Product Awards, there were more than 2,000 nominations! Atlas has helped us to whittle them down to the finalists for the
I started my career not in product management, or software development, but in music. My love of music and music technology led me early
We recently sat down with fmr Amazon Sr. Product Manager, and current Wyze Labs Director of Product, Mark Tan, to discuss his experience
Andrew MacGill shared his insight that he's gained as the former Pager SVP of Product on handling product-focused bosses and more in great
The 2020 Product Awards have come and gone, but the spirit of them lives on! The Product Awards are a time for us to give back.
We recently sat down with Occasions Ltd VP Product Development, Joe Pellettieri, to discuss his experience in retail and developing hit
Brightline CEO and Founder, Naomi Allen, talked at great length about Modern Product Executives and the evolution of product leaders. You
Conceive Products are well represented by Anthony Atlas. Here’s what he had to say about his involvement with the Product Awards, the
We recently sat down with CreditKarma fmr Product Director, Jonathan Chao, to discuss how to be a great product leader that inspires
To learn all about Data Science Products and the role they play in product management, you should watch the whole video from Justin
To us, he's a valued member of the Products That Count Crew. But, when he’s not hosting great episodes of Product Talk, Thomas Daly is
The Product Awards Build categories are lucky to have Christina Lucey in charge. Here’s what she had to say about her category: Why did
For the past few years, I’ve joined the Strategies of Effective Product Management class at Stanford’s Graduate School of Business,
We recently sat down with Managed by Q fmr CEO, Ron Feldman, to discuss how he found his way into product and the importance of
To learn all about building Product Teams, we highly recommend watching the video of Alex Diaz’s Speaker Series presentation. There were
The Product Awards Collaborate categories are lucky to have Twitter Sr. Product Lead, Laura Burkhauser, at the helm. Here’s what she had
We recently sat down with Blue Sky Partners Co-Founder & CEO, Nathan Ryan, to discuss the partnership and symbiotic nature of product
If you watch the video or read on, Microsoft Outlook Product Lead, Michael Palermiti, discusses the product launch for Outlook and what it
The Product Awards Design categories are lucky to have Neja Taleja onboard. Here’s what she had to say about her category: Why did this
The first software product I built was a game. The game was a word puzzler called W.E.L.D.E.R. The game did pretty well - it has
We recently sat down with Heap Co-Founder & CEO, Matin Movassate, to discuss all things Heap, product management, and how data
Product Pricing as a Product Feature A staggering 72 percent of new product innovations fail to reach their revenue goals. As Coursera Sr.
The Product Awards Operate category is in good hands with Britt Myers. Here’s what he had to say about his category: Why did this
Products That Count started because I asked myself: what makes a great product? I founded Products That Count after spending a dozen years
We recently sat down with COO and Head of Product of GameClub, Britt Myers, to discuss his role on the Product Awards Advisory Board. His
7. Personalization & Product Growth (Curious about product growth? Check out part 1 and part 2 of this article) I spent this time
Looking to the future and customer behavior Instead of reacting in real-time to how a customer is behaving right now, I’m trying to
Anthony Atlas is an Awards Advisory Board member tasked with selecting the finalist for the Product Awards in the category Conceive. The
How to Leverage Data and Recipes for Success Not a lot of people think of a call center as a profit center. Most people would look at
Product Development & What Your Customer Is Buying In product development, it's all about what your customer is buying. This is not
What Got You Hooked on Building Products? It didn’t happen for me until after school. If there’s anybody in college doing something
Having Consistency Across Customer Touch-Points Check out part 1 by Nicolas Chikhani. We want to make sure that the customer touch-points
Check out part 1 on product growth here. 3. Product Growth & Vanity Everyone likes to look good, to feel good. This applies to your
Introduction We recently sat down with Credit Karma Associate Director of Product Management, Christina Lucey, to discuss her role on the
Before diving in, check out part 1 of this blog series! In Product Development, W3 Is A Framework To Figure Out This is essentially the
Personalization in B2C Software Products has been a hot topic in Product Experience and Marketing for many years. Users have come to
Explaining His Role on the Awards Advisory Board I am responsible for the Conceive phase in product development for awards. At the same
Why Data Matters for Customer Experience People tell you that customer data is everything and every area of your business needs to be
Author, adventure enthusiast, and TechStars Managing Director Amos Schwartzfarb led a discussion in Austin in November highlighting how
Nate outlined what he called 10 psychological drivers that engage users and support product growth, including fear of missing out, the herd
Introduction Christina Lucey is in the guest’s seat after recently interviewing fellow Product Awards Advisory Board member and Product
Introduction Anthony Atlas is a member of the Awards Advisory Board and Head of Product at ClimateAI. He, along with the four other
Steps to Improve Customer Retention: Run Small Experiments How does running small experiments fit int the steps to improve customer
What does being a great product manager mean? Neha Taleja, Fmr Sr. Director of Product at Macmillan, shares her thoughts below: 4 Tips For
Tell Us Who You Are and What You’re Up To As A Product Leader? I’m Tim Holley, a Vice President of Product at Etsy. At Etsy, I lead a
The Short and Long of Improving Customer Retention When it comes to the short-term of improving customer retention, there are two
As product managers, we exist in what I call the “sliver zone”: the tiny space of overlap in a Venn diagram with “user value” on
Getting Involved in Product Development How did I get started in product development? I was formerly a journalist. Because of this, I
4. When It Comes To Product Strategy, It’s Never Too Early To Test Product strategy is all about testing. If you think it’s too early
What are the steps to improve customer retention? Good retention is the result of customer obsession. You have to talk about customer needs
How do you build your product strategy for success? As the former Product VP at DocuSign, Damon Dean set out to answer this question. The 4
Laura Burkhauser discusses her top tips for product managers. Laura is the director of consumer products for the popular online designer
Damon Dean's roadmap approach ties into answering the question of building your product strategy for success. I started taking a look at
As a product leader, I have spent my entire career in startups and small teams. I’ve been through the Day One product launch numerous
Laura Burkhauser joined us to discuss what goes into being a great product manager. Laura is the director of consumer products for the
Access to quality education is often based on socio-economics and where someone lives. Through her role as the senior director of product
The first thing on my to-do list at Betterment? Create a customer journey map -- one that product managers could use to make better product
Laura Burkhauser is the director of consumer products for the popular online designer dress and accessory rental company, Rent the Runway
A Great Product Uses Data! A great product loves data. You want a product that you love creating and that someone else loves using. Even if
One of my partner's product partners has this nice quote that I love, which is that our products are our dialogue with our users.
Every month, Products That Count will bring you stories from each of our crew members across the country. Today, we’re excited to
Creating People Focused Tech Products: Future of The Internet and Open Source Philosophy When it comes to the future of the internet, I
Operationalizing Viral Loops: Nail Product Market Fit First, Then Work On Growth A viral product is great because it means that you are
The Product Awards celebrates award-winning tools for product managers across the stages of the product lifecycle: Conceive, Collaborate,
A key to our success is letting user behavior drive the technology and then design around that framework. It’s essential to think through
Silicon Valley may be getting its new Oscars: The Product Awards Based on months of research and insights from thousands of product
Life Insurance Is A Long Term Operation In 2016 I was looking to get back into working for a larger organization to try to do something
Creating a Geofencing Product: Fixing GPS Battery and Accuracy Problems Bluedot is a company that specializes in geofencing and
The Product Lifecycle series discusses how product managers can build products that stand out, establish a long-term product career, and
The 10x Opportunities I find myself looking for ways to grow our business through 10x opportunities. These type of opportunities will not
I don't know if anyone else has had this horrible experience. And I don't know if this is a major issue that Tesla actually needs to go
General Principles of Hospitality For product leaders out there, there are some general principles of hospitality that greatly help
High-Level Journey Map So with that in mind, I want to talk about journey mapping. We're not going to go deep into the journey mapping
Lesson #1: A Design Principle There is a relatively famous design principle that says users will use something that looks and feels
The world of hospitality can be thankless at times. With customers coming from all aspects of life, it can be tough to make everyone
The Problem Solving Path As a good product manager, you first want to formulate a question. This question needs to address what you're
Soft skills aren’t just touchy-feely things that consultants drone on about. They’re essential to success in your current role and
Now let's talk about the cool things about the enterprise space and product management. Here are my five benefits for working in B2B that
Focus On The Needs I think the best companies, products, and product leads, start with focusing on user needs. If you have to prioritize
In this part of the series, I'll share five cons about enterprise product management. In the next part, I’ll share five things that are
The Importance of Customer Retention Customer experience is a term that gets thrown around a lot. It can mean a lot of different things in
There’s a perception that product managers are neutral parties, and that data is the ultimate decider of what to prioritize and why. It
The Best Of Products That Count Speaker Series Videos Leading product executives shape our network's product conversation by giving
Surbhi Kaul is a bit of an inspirational enigma. Growing up in an environment with minimal exposure to computers, gadgets, and other
How Favor Works for Customers What is the product at Favor? It's mainly software. We have roughly 20 software products at Favor because
When we moved into the house, we had a vision for what it would look like over time. Soon we slowly started filling the house up. At some
Building Apps for the Gig Economy I love what I do because I get to blend creative energy with a technical need to build apps and products.
Giving B2B Some Recognition My name is Renee Koga, the Head of Product at the cybersecurity startup Nyotron. I've been in the product space
Product management at Ginkgo manages fairly complex projects across many stakeholders, and to do this well you need product managers who
I think product management at a synthetic biology company like Ginko is different from the average software company. The biggest
After I bought our house, we had a competitor. The competitor was our neighbor next door that had this beautiful swing. I concluded that we
As Co-Founder and Chief Product Officer of Homer Learning, I was at the table for many strategic decisions. Over the course of five
Science was always part of my life and upbringing. My love for biology and bioengineering in particular started during my time at
The Tech du Jour podcast series discusses how innovative companies are using artificial intelligence and machine learning to build better
"One of the things that I talk a lot about is the difference between what I call a product owner and a product renter. I believe that
Looking back, Quibb relied on influencers creating content which is time-consuming. We tried to avoid this obstacle by allowing
There are a lot of things that are preached as "truths" when working at a startup. However, they're not actually true once you take the
The final focus that a founder needs to pay attention to is capital. Obviously, without money you can't do much, so capital needs to be a
I'm originally from Canada and I've been in the Bay Area for about eight years. Currently, I am a founder of a startup that I've been
Getting Products Made For Your Customers Founders need to focus on four things when building a startup: teams, products, customers, and
I want to talk about the difference between building startups vs. products. However, in order for you to understand my perspective I need
Have you ever seen a kid play Mario Kart for the first time? They see an obstacle on the race track and zig hard to the left, smashing into
Now, let's talk about TAM (Total Addressable Market). Find Your TAM With Customers In my opinion, your customer interviews are the best
We asked the product executives, that drive our networks product conversation, what they think makes a great product manager. Here is what
The concept of team fit centers around the notion that you are the chief instigator. Let’s say you came up with a business idea and
Last year I decided I was going to build my own company. I'm very fortunate to have friends who are founders and CEO's of successful
Netflix FMR Product VP on Building an Innovative Culture (Part 3) The DEL Model: Design, Edit, Live When you’re out there trying to
Managing Effective Product Launches - Lessons 2 & 3 A few weeks ago, I introduced you to my background in managing product launches -
Three Different Cultures Let’s say you have to choose between one of these three companies based on their culture. Company A:Keeps
A Netflix Timeline In order to understand the culture created at Netflix, we first need to look at its timeline. 1998: Reed Hastings
Best-Selling Author Nir Eyal On Focus Techniques (Part 2) The Goal of Indistractable Hopes To Manage Distractions As an industry insider
Group Chats As Saunas One of the most notorious places to get distracted is in the group chat. I love sharing this analogy concerning
The top blogs every product manager should read according to the product executives that drive our networks product conversation. Nir &
As a product manager, your goal is to have a singular focus - creating products that your customers love. Without a great product you
Focus Techniques: Behavioral Design and Indistractable (Part 1) An Introduction To Behavioral Design I published my first book, "Hooked"
Nurses Tackle Distraction In The Workplace There comes a point in which all this communicating becomes destructive towards our work output.
Part 2 The Problem of Distraction Is Not New Becoming indistractable is the skill of this century. This is the macro skill that we need in
Today I am going to talk about this question of distractions. As you have likely seen over the past several years, it seems like we are
Sam’s Club Product Lead on Product Meets Culture (Part 3) Product Managers and Legacy Systems With companies that are 20 years or older,
Sam’s Club Product Lead on Product Meets Culture (Part 2) Know Your Role The longer an organization's been around the more complex
Product Meets Culture: Advantages To Large Organizations and Key Principles to Follow (Part 1) Companies Need to Adapt What do Walgreens,
Product Manager Skills: Balancing Act A lot of digital ink has been spilled about the ingredients of a successful product manager. Some
In a quickly growing organization, we often feel the pressure to fill open roles immediately. But few things are more disruptive to a team
Expedia Fmr. Product Lead On Managing Customer Feedback Loops (Part 3) I'd like to give some mechanisms and frameworks on how to act on
Managing Effective Product Launches - Lesson 1 I’ve spent a lot of years in product—almost 15, to be exact. I’m no stranger to the
When you look at your product roadmap, pillars and flywheels play together to help you execute the business strategy of a company. It will
Expedia Fmr. Product Lead On Managing Customer Feedback Loops (Part 2) You can learn more about customer feedback loops by going to a
Credit Suisse Labs CEO on Using AI/ML to Build Smarter Products (Part 3) Typically, I struggle to teach basic literacy about AI/ML
No matter what your role is in a company, you either elicit or provide feedback. However, I think a lot of people see customer feedback
In order to scale growth products, you need to know your pillars. Specifically, pillars are the things that a company does all the time in
There are plenty of tasks out there for AI/ML to manage. For example, these solutions can enhance everything from cognitive and assistive
Scaling Growth Products: Vision, Mission, Approach Aceable’s vision is to empower tens of millions of people with the education they need
Qualitative Data: Building A Measurement Machine The best way to settle debates about the roadmap and the prioritization of product
Building Smarter Products With AI/ML When talking about artificial intelligence and machine learning (AI/ML), it is best to start with a
Products That Count: Experian fmr Product Lead Every month, Products That Count will bring you stories from each of our crew members across
Product/Market Fit: Localizing On A Global Scale Achieving product/market fit is the first essential milestone in the life of a product.
Brilliant Home Product Director on Building A Full Stack (Part 3) "One term that I talk about a lot is "dharma." To me, product dharma
Modern Fertility CEO on Building Scientific Products (Part 3) "In developing our product strategy, we started with an existing laboratory
Brilliant Home Product Director on Building A Full Stack (Part 2) When I use the term full stack, you probably think about engineering.
Modern Fertility CEO on Building Scientific Products (Part 2) Startups often have a move fast, break things attitude. But how does this
Full Stack Development: Product Vision Currently, I work at Brilliant Home to create smart home solutions. When looking at our full stack
Introduction Scientific Products: Balancing The Real World & The Digital World I’ve loved science as early as I can remember. One of
Expedia Product Lead on Building & Learning As A Product Manager (Part 3) There’s no excuse to not learn. Today, the diversity of
Oscar Health Product Lead on Understanding Product Users (Part 3) For ecosystem platform building, after forming the hypothesis we move
A/B Testing: Flat Tests Are Failed Tests When a product manager on my team runs an A/B Test and it wins, I am ecstatic. When they run an
Expedia Product Lead on Building & Learning As A Product Manager (Part 2) As a product manager - you have to coordinate users,
CognitiveScale Product VP on The Maturation of AI Tech (PART 3) Consider the complexity of managing the DevOps lifecycle with real
Product Manager Success: Growth & Curiosity I’ve been working in software for 30 years. I started out at Apple Computer and later
Oscar Health Product Lead on Understanding Product Users (Part 2) In order for Oscar to coordinate such a wide variety of product users, a
CognitiveScale Product VP on The Maturation of AI Tech (PART 2) If you look at what we do with AI tech, everything must be described with
Lyft Product Lead on How To Ship During A Company Pivot (Part 3) It helps to practice what you are going to say when you announce a company
Product Users: Start With The Journey Four years ago, I joined a young ambitious startup called Oscar that was tackling health insurance.
Introduction AI Tech: Augmented Intelligence I’ve been working in AI tech for about 10 years. As the former head of the IBM Watson
Lyft Product Lead on How To Ship During A Company Pivot (Part 2) During any company pivot, your circle of influence can affect people’s
Pandora Product Lead on Building Digital Marketing Products (Part 3) In digital marketing, you must understand that people are the product.
Company Pivot: Dealing With Change How do you deal with chaos? How do you lead when everything is falling apart? We all like to imagine the
Product Metrics To Watch | Managing International Products As product managers, we live and die by product metrics. For international
Pandora Product Lead on Building Digital Marketing Products (Part 2) Breaking away traditional digital marketing is an opportunity to think
Stakeholder Map: Mitigate Chaos, Stay On Target If I threw you out of a helicopter in the middle of the wilderness and you could only
Products That Count: Earnin Head of Product Every month, Products That Count will bring you stories from each of our crew members across
Digital Marketing: Challenging Traditional Models Are you familiar with "deep value" advertising? Unlike early forms of digital marketing,
Casper CXO on Brand Building That Counts (Part 3) These days, everyone is moving fast. Even our daily work tasks are structured into
Artefact Creative Lead on Systems Thinking Meets Product (Part 3) Within a systems thinking construct, the societal impact of social media
Casper CXO on Brand Building That Counts (Part 2) In the world of brand building, you may have heard of a phenomenon “blanding.” In
Artefact Creative Lead on Systems Thinking Meets Product (Part 2) When it comes to product design, how can we be more explicitly outcomes
How Brand Building Leads to Business Success Casper is a sleep company - designing products and experiences that help the world sleep
Systems Thinking: Broader Impact on Product At Artefact, we’re developing systems thinking and causal loops methods. Our work focuses on
Introduction AI Products: Artificial Intelligence vs. General Intelligence At Capital One, I set technology strategy for Eno (our banking
Data + Platform = Customer-Centric To create customer-centric products and delightful experiences, data must be central to your strategy.
Aligning Your Product Career with Company Stages Product career decisions are big decisions. How do you apply a product mindset to your own
Introduction Design Swarms Methodology The foundation for design swarms focuses on the human spirit. Simply put, this approach assumes that
Improv Hacks For PMs: Culture of Innovation As a product manager, soft skill development is essential for operating at a high level. Most
Product Loyalty: Building For "Skimmers" Imagine an audience that wants to eat up everything you do. How do you serve them and generate
Product Data: Calculating Lifetime Value Following up on my first post on ERPI, it’s time to dive further into analyzing your data to
Experian Product Lead on When To Ignore User Feedback (Part 3) One way to ensure that user feedback makes a positive impact on your product
Jane.ai Founder on The Facts and Myths of AI (Part 3) Unlike traditional software, AI is constantly adjusting how it calculates outputs and
Experian Product Lead on When To Ignore User Feedback (Part 2) A while back, I used to tattoo mouse tails that were used in preclinical
Jane.ai Founder on The Facts and Myths of AI (Part 2) Today, we see artificial intelligence making an impact on nearly everything we use on
User Feedback: To Follow...Or Not To Follow? First, I believe it’s okay to ignore your users Furthermore, you might even want to do it
Microsoft Product Lead on Jobs To Be Done (Part 3) After gathering customer research, you can initiate story mapping via jobs to be done.
Doing What It Takes To Drive Product Growth It’s commonly said that the Product Manager is the “CEO” of the product. In the context
AI: Discovery, Definition, Debunking It's safe to say that we're all aware of the impact that artificial intelligence (AI) is having on
Microsoft Product Lead on Jobs To Be Done Transformation (Part 2) WAZE is a great example of how to apply jobs to be done theory. Remember,
Slack Product Lead on Building A Non-Technical Product Career (Part 3) While applying non-technical skills is equal parts useful and
Jobs To Be Done Theory & Product Transformation When I joined Bing Ads about six years ago, it was a fairly dark time for the product.
Hitting It Big With International E-Commerce Whether your product is an online store, marketplace, or subscription service - one of the key
Shutterfly Product VP on The Power of Personalization (Part 3) You don’t necessarily need complex machine learning tools to get started
Slack Product Lead on Building A Non-Technical Product Career (Part 2) When my product career began, I didn't even know that I was on a
Shutterfly Product VP on The Power of Personalization (Part 2) At Shutterfly, customer personalization starts with customers explicitly
UserTesting fmr Product VP on User-Centric Design (Part 3) Many times, I see companies struggling to implement user-centric design into
Introduction Traction Gap: Patterns That Drive Success For Startups As is the case with any set of guiding principles, the framework that
Why Scalable Personalization Matters According to Infosys, 59% of shoppers who have experienced personalization believe it has a noticeable
Products That Count: Brilliant Product Director Every month, Products That Count will bring you stories from each of our crew members
Introduction Digital Products: The Evolution of Entertainment For most of my career in product, I've worked on digital products for
How To Build The Perfect Board Deck As a product leader, the executive team requires you to understand the business strategy. Furthermore,
UserTesting fmr Product VP on User-Centric Design (Part 2) When looking at user-centric design, here are the key qualities that define the
Authentic Design Founder on Swarm Design (Part 3) We’ve seen that creativity can come from anywhere, but how do we harness all this
Product Career: Everyone Starts As "Non-Technical" Not every product career begins with a purely-technical background. In other words, the
The Foundation of User-Centric Design Product management lives at the intersection of technology, business and design. Recently, the
Authentic Design Founder on Swarm Design (Part 2) During my journey in discovering swarm design, I realized that I was democratizing a
Product Data Metrics: Expected Revenue Per Install (ERPI) “Data just doesn’t sit in our mind as much as stories do. More importantly,
The Origins of Swarm Design I spent a long time at Microsoft as Director of UX in the Design Excellence Team. Before that, I was a tenured
Snap Kitchen fmr Product Lead on Managing Complex Products (Part 3) Once the food arrives in the kitchen, there’s food prep, cooking and
GetUpside CEO on The Business of Product Management (Part 3) At their core, product management teams are responsible for figuring out ways
Product Management Dharma: Your Code For Success It has been a crazy yet amazing year at Brilliant. I’ve already seen the company double
Snap Kitchen fmr Product Lead on Managing Complex Products (Part 2) What if the product isn’t technology, and many factors are out of
GetUpside CEO on The Business of Product Management (Part 2) The most rewarding side of product management is being able to take on a new
Complex Products: Building Successful Brands When I was at Snap Kitchen, we invested a lot of time in customer research to optimize complex
Introduction The Power of Authentic Customer Delight At every product organization, I believe the core mission for every team is to
Change.org Product VP on Driving Product Velocity (Part 3) It should go without saying, but it’s important for product managers to
Introduction Product Management: The Buck Stops With You At its core, I think about product management from the "Google School" of
Assessing Opportunities Across International Markets Netflix announced in Q3 2018 that 83% of its subscriber growth came from international
Change.org Product VP on Driving Product Velocity (Part 2) Once you have mediocrity and clutter cleared away, alignment is the next factor
Product Velocity: Eliminating Mediocrity In a matter of seconds, every product manager can name their product features that are mediocre
Customer Personas: Learn To Hate Your Product Wait, did I say...learn to hate your product?!? How could you say such a thing? But,
Salesforce Health Cloud Product VP on Product Platforms (Part 3) Given where I work, this next statement will seem a little biased.
Pivotal Labs fmr Product Lead on Increasing Diversity in Product (Part 3) It's one thing to talk about diversity in product - it's
Salesforce Health Cloud Product VP on Product Platforms (Part 2) When you set out to build a new product, the discovery process is critical
Shutterstock Product VP on E-Commerce Growth (Part 3) Building a successful e-commerce product is all about retaining customers. Simply
The Power of Product Platforms In many ways, product platforms represent many of the most widely-used solutions that people use every day.
Pivotal Labs fmr Product Lead on Increasing Diversity in Product (Part 2) When I think about diversity and inclusion in product management,
Microsoft fmr Product Lead on Product Research (Part 3) It's easy to say that having an established product and budget to burn would create
Data Product Management: How You Collect It Data is the foundation for all business decisions. Specifically, it guides your long-term
Introduction Product Diversity: It Starts With Education When I think about diversity, it's important to recognize that it goes beyond
Shutterstock Product VP on E-Commerce Growth (Part 2) If you're managing an e-commerce product, you need to drive customers toward a
Instagram Product Lead on Product Lifecycle Impact (Part 3) When thinking about the product lifecycle, it's important to start building
RetailMeNot fmr Product VP on Product Strategy (Part 3) As product managers, we all love building new things. However, these great ideas
Microsoft fmr Product Lead on Product Research (Part 2) Sometimes, product managers actually have some budget at their disposal to conduct
Fill The Funnel: The Business of E-Commerce During my career, I've been fortunate to work on some of the largest e-commerce platforms -
Instagram Product Lead on Product Lifecycle Impact (Part 2) Generally, we look at product management as a function that creates solutions
Fitbit fmr Product Lead on Product Manager Standouts (Part 3) To be recognized as a product manager who makes a difference, you need to
Product Management: Breaking It All Down Let’s boil down the different titles within product management first. I’m sure by this point
RetailMeNot fmr Product VP on Product Strategy (Part 2) When you set out to build a new product strategy, it's critical to give yourself
Product Research: Enhancing Product Without Budget Throughout my career, I've been fortunate to work in a variety of organizations that
Introduction Product Lifecycle: Small Changes = Big Impact Generally, your impact on the product lifecycle involves big changes or
Fitbit fmr Product Lead on Product Manager Standouts (Part 2) As you know, being a product manager requires us to utilize a number of
The Definition of Product Strategy Let's be real - it's hard to produce consistent results without a clear product strategy. In my career,
Great Product Managers Take Risks As product managers, it's important for us to take a step back and think about the biggest impacts we've
Building Your Playbook For International Product Launches Launching your product into an international market for the first time can be
Inaugural Product Awards Show: Innovator Winners The time is now - here are the Innovator company winners for the 2019 Inaugural
Inaugural Product Awards Show: Growth Winners The time is now - here are the Growth company winners for the 2019 Inaugural Product
Inaugural Product Awards Show: Enterprise Winners The time is now - here are the Enterprise company winners for the 2019 Inaugural
Bazaarvoice Product VP on Problem Solving (Part 3) When product managers face a new issue, it's easy to default to thinking that you need
Uber fmr Product Lead on Measuring PM Performance (Part 3) Breaking down the PM performance framework in further detail, there are four
Identifying Your Passionate Customers Do you know who your most passionate customers are? They may not be the ones who spend the most money
Uber fmr Product Lead on Measuring PM Performance (Part 2) Now that you're familiar with the motivation for creating a performance
SpotHero Product Lead on Simplifying Product Management (Part 3) Throughout your product management career, one of the biggest challenges
Bazaarvoice Product VP on Problem Solving (Part 2) In my experience, product managers get better at problem-solving by pressing the repeat
PM Performance: Business Growth vs. Personal Growth When product managers think about performance, there's a tendency to think about how
SpotHero Product Lead on Simplifying UX Product Management (Part 2) It's easy to think that simple interfaces do not carry a ton of
Justworks Product SVP on Product Expansion (Part 3) Now that we've covered reasons to avoid product expansion decisions, it's time to flip
Problem Solving Through Design Thinking As product managers, we are all in the problem-solving business. In other words, our goal is to
Data Product Management: What You Collect Startup founders, product managers, CTOs, and marketers - your data is a product. Data product
Inaugural Product Awards Show: Growth Finalists After more than a year of careful deliberation, it's time to reveal the Growth company
Inaugural Product Awards Show: Innovator Finalists After more than a year of careful deliberation, it's time to reveal the Innovator
Inaugural Product Awards Show: Enterprise Finalists After more than a year of careful deliberation, it's time to reveal the Enterprise
Introduction Product Management: Rules of The Kitchen I'm sure that you've heard a lot of interesting stories about getting started in
Justworks Product SVP on Product Expansion (Part 2) As product managers, we're always looking at ways to improve our business through
Zillow fmr Product Lead on Low-Velocity Products (Part 3) Unlike many products that you use every day, low-velocity products present
Google Product Lead on Data Products (Part 3) One of the toughest challenges for product managers is deciding what to do with specific
Product Expansion: More Than Just New Products When most people think about product expansion, the first thought that comes to mind is
Zillow fmr Product Lead on Low-Velocity Products (Part 2) More than any other factor, the most interesting aspect of managing low-velocity
Google Product Lead on Data Products (Part 2) One of the most exciting aspects of working with data products is being able to create
Low-Velocity Products: What's Your Frequency? This may seem a little odd, but I'm going to start by asking a question about something you
Introduction Before big data was a known term, Dacheng Zhao has pioneered innovative data products that make an impact at scale. There
TechCrunch fmr Product Lead on Legacy Products (Part 3) When managing legacy products, it can be difficult to weigh the pros and cons of
Flatiron Health Product VP on Building Trust (Part 3) Throughout your career, I'm sure that someone has said that the key to building trust
TechCrunch fmr Product Lead on Legacy Products (Part 2) The approach to take with evaluating the future of legacy products starts with the
Flatiron Health Product VP on Building Trust (Part 2) Every startup faces the same challenge when it comes to building trust - you
Venmo Product Lead on Building Your Product Career (Part 3) When thinking about building my product career, I've always been drawn to new
Venmo Product Lead on Building Your Product Career (Part 2) My product career took a few interesting turns after moving on from my initial
Alexa fmr UX Product Lead on Building Voice Products (Part 3) In many ways, the best practices for creating voice products that maximize
Introduction From writing about tech to pioneering e-commerce innovation at Venmo, it's no surprise that Ashley Phillips has quite the
Alexa fmr UX Product Lead on Building Voice Products (Part 2) Today, we interact with voice products on virtually a daily basis. It's
Building Trust: Questions You Need To Answer Whether you're starting your product career or have reached the C-suite, there's nothing more
Headspace Product VP on Voice Technology (Part 3) Going beyond the rapid adoption of products that are powered by voice technology, it's
Legacy Products: Defining Their Advantages As a product manager, I'm sure you don't hear legacy products talked about very often. The
Headspace Product VP on Voice Technology (Part 2) When you think about the devices that you use every day, voice technology now plays a
Growth Products: Generating Revenue, When To Scale In my career, I've focused mostly on enterprise products. Unlike consumer-facing
Three Product Analytics Tools For Large-Scale Businesses After going through some trial and error with prototyping, it's time to start
Wearable Technology: Balancing Innovation & Culture When I set out to start what became Doppler Labs, I didn't know anything about
Great Product Design = All About Your Users When I think about product design philosophy, the most important point of emphasis for product
Voice Technology: Modernizing Original Communication It's time to go all the way back to the very beginning. Prior to the advent of
Voice Products: It's All About Cultural Context When talking about voice products, it's important to consider the motivation for using
Introduction From defining product functions at startups to reimagining how people understand the human body, Vivian Chang is a product
The Present & Future of Mobile Dating Apps Today, the ways in which people find love are changing rapidly through mobile dating apps.
Three Product Testing Tools For Large-Scale Businesses With new technology continuing to push disruptive innovation, the importance of
Driving Productivity With Lean Product Teams Today, product teams are running leaner for a variety of reasons. From moving with greater
Facebook AR/VR Lead on Effective Product Design (Part 3) While product design is a highly creative function, it's important to establish
Introduction Tim MacGougan's product career has taken him from customer service at Bonobos to running the product team at Hinge. Every
Facebook AR/VR Lead on Effective Product Design (Part 2) One of the biggest hurdles that product managers face in understanding product
Prototype Best Practices: From Interviews to V1 Today, we have the luxury of being able to test a new prototype with input from millions of
Product Design 101: How To Work With Designers One of the most common questions that get from product managers is, "how do I work with
Crossing The Chasm Leader on Product Launch Planning (Part 3) Once you've completed your product launch pre-work, it's time to review how
Three Rapid Prototyping Tools For Large-Scale Businesses Every product manager loves to try new things out. Once your roadmap is set up,
Crossing The Chasm Leader on Product Launch Planning (Part 2) Once you've figured out "where you are," the second product launch
Growth Products: Staying Ahead Of The Competition In the app world, competition has never been higher. Any time you set out to launch
Product Launch Question 1: Where Are We Today? Any well-planned product launch doesn't happen overnight. From roadmapping to A/B
Floodgate Founder on Building For Growth Products (Part 3) If you're working at a startup, I'm sure that you're plotting your path for
Defining Greatness As A Product Manager Every product manager has an opinion on what makes a great product. To me, it starts with your
Introduction Gina Nebesar is a career product innovator - from developing a women's health app used by millions to a whole new take on
Floodgate Founder on Building For Growth Products (Part 2) More so than any factor, value creation is the number one driver for building
Diversity & Inclusion In The Workplace Throughout my career, I've been very passionate about promoting diversity and inclusion in the
Common Hurdles For Building Growth Products We routinely hear stories of growth products from startups that "hit it big" seemingly out of
Three Roadmapping Tools For Large-Scale Businesses Just like we learned as little kids, we need to learn to walk before we can run. The
Introduction From the early days of Twitter going public to revolutionizing wealth management, Paige Conrad has experience working at
Nordstrom Tech SVP on E-Commerce (Part 3) Through the years, conversion rate tends to be the most common measurement for e-commerce
Medium Product VP on Skills For Product Managers (Part 3) Through the years, I have conducted a deeply (un)scientific survey of product
Nordstrom Tech SVP on E-Commerce (Part 2) While e-commerce brings advantages to the purchase experience, there are plenty of opportunities
Stripe Lead Product Manager on Managing Product Managers (Part 3) In my experience, picking the right manager is critical for product
Medium Product VP on Skills For Product Managers (Part 2) Think about it – everything we work on involves some aspect of the scientific
Balancing E-Commerce With Brick & Mortar Retail For years, the transaction process at traditional retail stores has followed a linear
Stripe Lead Product Manager on Managing Product Managers (Part 2) Time management is critical to becoming a successful product leader. As
Product Managers Must Be Curious (About Everything) Let’s face it – product managers have the best job in the world. I say that because
While having a broad range of skills is important for product managers, we all need to find an area of expertise that we can "own." The
Success Drivers For Product Managers "How do I get to manage product managers?" This is the question that I'm most often asked by product
I like to describe being a product manager as being like water - you end up filling in all the gaps. By its very nature, our role covers a
Expedia fmr Product VP on Design Thinking (Part 3) Since I launched Migo, I have operated in the unique world of "mobility as a service"
As product managers, we juggle many roles and take on a variety of tasks. With this, it can be difficult to identify our strengths.
Expedia fmr Product VP on Design Thinking (Part 2) I realize that the paradox of choice presents several challenges. It is a concept that
Gainsight CPO on Product Management (Part 3) The introduction of the Saas model has completely changed the priorities for product
Design Thinking: Paradox of Choice Today, product managers are confronted by the "paradox of choice" in design thinking. First
Product Management: Perpetual to SaaS In today's product management world, you can't just be a product expert. You need to be an expert on
Box CPO on Product Design (Part 2) More so than any best practice that our community has developed, I think Silicon Valley has figured out
Product Design Lessons: #1 - 3 In Silicon Valley, we are at the forefront of setting best practices for product design. In other words, we
One Kings Lane Product VP on Career Roadmap (Part 3) In building your career roadmap, it takes time to define your vision and assess your
Rover CTO on Product Management (Part 3) We're halfway through the 14-point checklist! As I mentioned before, there's nothing wrong with
Instagram Product Head on Product Design (Part 3) At its core, Instagram's product design must reflect the needs of our community.
Career Roadmap: Start With Your Vision Before we review how to build your career roadmap, it's best to review the basics of
Rover CTO on Product Management (Part 2) Before creating an implementation plan, I use a 14-question checklist to frame up the
Instagram Product Head on Product Design (Part 2) As I mentioned earlier, square-format images are the foundation for Instagram's
Product Management: Implementation Plans Working at Rover, our product management team uses implementation plans to map out projects. This
Product Design: Creating Better Ads Back in 2013, Instagram launched its very first advertisement - a major innovation for the platform's
Coinbase CPO on Design Thinking (Part 3) Are you familiar with ”crypto kitties?” These are collectible items based on crypto exchanges
Jet.com fmr VP on Product Design (Part 3) While it’s important to understand what not to do with designers, there are also plenty of best
Coinbase CPO on Design Thinking (Part 2) Today, our global financial system supports billions of people every day. While we are very lucky
Jet.com fmr VP on Product Design (Part 2) Through the years, I’ve asked product designers to share horror stories about business leaders
Disrupting Industries With Design Thinking Before the Great Fire of London in 1666, fire insurance was not viewed as a necessity for
Snapchat Product Lead on Product Management (Part 3) Unlike other services, product management teams who build platforms are faced with
While this can be advantageous for many disciplines that require “being in the zone,” or having long focused periods of uninterrupted
Slack Product Lead on Growth Products (Part 3) It is important to understand where empathy fits in the process of developing growth
Product Design For Those In Need In the spirit of talking about “products that count,” my current role at Crisis Text Line is all about
Snapchat Product Lead on Product Management (Part 2) Most people who work in product management share many of the same responsibilities.
YouTube Product Lead on Team Building (Part 3) Effective communication is an essential skill for team building and maintaining positive
Slack Product Lead on Growth Products (Part 2) You can use data to track growth, but data on its own will never explain why you are
Asana VP on Product Design (Part 3) Have you ever worked on a product design team that struggles with priorities? If you don’t have a
Product Management: Platform vs. Service Within the product management world, you hear a lot of discussion about “platform.” In other
YouTube Product Lead on Team Building (Part 2) One of the terms that I am passionate about is “growth mindset.” This is a concept has a
Fitness Product Manager on Launch Strategy (Part 2) You’ve probably heard the phrase “always be shipping.” This is the best place to
Team Building: Culture of Humanity When I worked at SurveyMonkey, our management team was rooted in the culture of humanity. Our CEO (Dave
WEconnect CEO on Mobile Product Design (Part 3) While WEconnect was made for recovering addicts, we found an opportunity to add addiction
Google UX Lead on Design Thinking (Part 3) We have an ethical responsibility to guard our well-intentioned products and users against bad
Asana VP on Product Design (Part 2) There is a study that focuses on first use experiences and the factors that affect user adoption. In
Product Design: Working vs. Coordinating In most product design workstreams, product managers and project managers prefer to use different
WEconnect CEO on Mobile Product Design (Part 2) People who are in the first 28 days of recovery do not function at the same level as a
Product Inspiration: A Sheet of Paper and Bad Odds The genesis for WEconnect’s mobile product design came from my personal experience as
Product Manager 101: Skillset and Mindset Everything that I have learned over the past 25 years as a product manager has come from
SoulCycle VP on Product Management (Part 3) Even with hiring new talent and using data to make better decisions, SoulCycle was still the
SoulCycle VP on Product Management (Part 2) When I started at SoulCycle, the company did not have an analytics team. We would ask questions
Retention: Growth Beyond Acquisition Product growth is not only getting more users to try your product in the short term. We need to be
Culture Change Starts With Talent When I started at SoulCycle, product management was like the Wild Wild West. Things were moving very
Google UX Lead on Design Thinking (Part 2) We do our best to bring great products into the world through the design thinking process. Most
Inc. Magazine 30 Under 30 and Envested founding CEO Isa Watson shares key concepts that allowed her to create an intuitive platform
Google Product VP on AI Product Design (Part 3) Looking at the evolution of AI product design, machine-based approaches are being
Today’s Leading Voices in Design Thinking Ethics If you are a product designer, you won't see the terms “design ethics” or
Google Product VP on AI Product Design (Part 2) After selling Virage and starting a new career path, I came across a new product called
GoPro fmr Product VP on Product Marketing (Part 3) The rise of user-generated content from GoPro products created a huge global audience to
Early AI Product Design - Virage My career in AI product design started with a company called Virage - which I started with college friends
GoPro fmr Product VP on Product Marketing (Part 2) Great content is the foundation for GoPro’s success. Through the years, our product
studioRed Founder on Product Design (Part 3) When I started out in product design, a famous designer told me, “if you learn how things
NYT Leader on Product Development (Part 3) Within our portfolio, the cooking product highlights our product development process from start
Product Marketing Built By Community When GoPro started in 2009, our timing could not have been better. The social media tailwind was in
studioRed Founder on Product Design (Part 2) When you look at product design, our primary focus has to be the end user and delivering a
NYT Leader on Product Development (Part 2) Our parenting product is the newest addition to our portfolio. It’s a great example of how our
mParticle Founder on Product Design (Part 3) Customer data usage is a hot topic. For example, the recent Facebook scandal with Cambridge
Amazon Music Leader on Product Design (Part 3) When you look at product design for media services, there are two ways in which users search
The Foundation for New Product Development Discussing innovation through product development can involve many different teams. At The New
Introduction Philip Bourgeois, Founder of StudioRed, discusses his 30+ years of experience in product design - beginning with a lesson he
Nyotron Product Lead on Cyber Security (Part 3) I visited Japan recently and found that I was relating a lot of their culture to product
mParticle Founder on Product Design (Part 2) When you start your own business, your team can’t only focus on the outcome or the end
Stitch Fix Product VP on Product Roadmap (Part 3) Creating a product roadmap has always been a challenge. As product managers, you need to
Amazon Music Leader on Product Design (Part 2) One challenge that we face in the product design process is identifying service gaps and
This article was originally published on Pragmatic Marketing’s blog by instructor Steve Gaylor Communication is
Introduction Michael Katz, co-founder of mParticle, talks about building products and teams that are focused on delivering value for
Nyotron Product Lead on Cybersecurity (Part 2) The day-to-day routine of a security product manager makes a huge impact in everyday life.
Stitch Fix Product VP on Product Roadmap (Part 2) You are probably asking yourself, what is the best tool for me to use in creating a
Eliminate Friction in Product Design We have been listening to music for many years. Specifically, digital music has made it easier than
1) Using a testing approach that’s unnecessarily heavy David (Principal & Founder, Redshift): One problem I see a lot is people
Introduction Rene Kolga, Product Lead at Nyotron, is a cybersecurity guru and has 20+ years of experience as a product manager in this
Wevr VR Product Manager on Virtual Reality (Part 3) As product managers, I think it’s important that we keep some universal best
Quartz Product Head on Team Building (Part 3) Once you have gone through your team building transformation, the final stage for instilling
Roadmap 101: What It Is, Why Your Product Needs It In simple terms, a product roadmap is a document that outlines how you get from point A
Quartz Product Head on Team Building (Part 2) When it comes to team building, data is only as good as your process. For example, we used
I still remember my previous boss telling me… “It’s the first time you’re a Product Manager. Make sure you launch products well,
Wevr VR Product Manager on Virtual Reality (Part 2) Unless you’re a VR product manager in the field, people don’t realize that virtual
HR Leader on People Management (Part 3) Building great culture through people management is not an intellectual exercise. It comes down to
Convoy CPO on Product Development (Part 3) Over the course of your product development process, you will accumulate technical debt from the
Team Building: Assess, Audit (A), Build (B) The foundation for successful team building is all about people. However, people are more
So what’s so special about voice and these conversational experiences? How did we end up here? Well if you think about it, voice
Box CPO on Impact at Best Scale (Part 3) There are two features that make an impact at best scale and prevent common issues that companies
HR Leader on People Management (Part 2) The dynamics within a family are much different than they are with a team at work. With your
Introduction Sami Ramly is the Product Lead for the virtual reality management team at Wevr. Sami’s team at Wevr has produced many
Atlassian fmr Head of Growth on Growth Products (Part 3) In a perfect world, growth products sell themselves at a very low price. This is
Convoy CPO on Product Development (Part 2) After using experiments to create impact, you need to evaluate costs associated with your
Box CPO on Impact at Best Scale (Part 2) For me, there are two foundational pillars of building a culture that helps teams launch products
Introduction Patty McCord, HR business leader and author of the Netflix Culture Book, is an expert in building strong leadership through
Atlassian fmr Head of Growth on Growth Products (Part 2) When I started at Atlassian, my number one question was “how are we going to
This article was originally published on Amplitude's blog by VP of Product Justin Bauer How to organize your team is one of
Learn about the necessary soft skills for product managers in this guide: Table of Contents What are soft skills for product managers? Soft
Netflix fmr VP on Brand Positioning (Part 3) Through the years, Netflix’s brand positioning has remained very consistent and clear. While
Making An Impact With Product Development The starting point for product development is figuring out what you’re trying to accomplish. In
1stdibs CPO on Career Path (Part 3) When looking at your career path, the focus should not be on where you are today. Instead, you need to
Introduction Jeetu Patel, Chief Product Officer at Box, talks about making an impact at best scale through product development. With more
1stdibs CPO on Career Path (Part 2) When your strengths and needs evolve beyond your current role, it’s time to start looking for a new
Netflix fmr VP on Brand Positioning (Part 2) There are many ways to unpack and organize brand positioning. Using Netflix as an example, I
Find Your Market For Growth Products Successful growth products can flourish in a variety of market sizes. The key is understanding the
This article was written by PTC contributor Anjali Jameson Here’s how it used to play out for me.... Over a period of a month or two, I
Fitness Product Manager on Launch Strategy (Part 3) During the early stages of launch planning, a product manager should identify clear
8Ninths CEO on Virtual Products (Part 3) When looking at virtual products, the visual aspects of the experience usually come to mind first.
The Foundation For Brand Positioning There are plenty of reasons to envy Netflix - most notably because it’s hard to copy. From
Start Your Career Path: Find The Right Job To set up your professional life for success, it’s important to be deliberate about your
8Ninths CEO on Virtual Products (Part 2) More so than any category, augmented reality (AR) products are the fastest growing segment of
Etsy fmr CPO on Growth Products (Part 3) There are many ways to drive revenue with growth products. Sometimes, it’s not only about user
Virtual Products 101: VR, AR, MR When people talk about virtual products, they tend to think of a full-on VR experience. In reality, there
Apple Music fmr VP on Product Design (Part 3) When I start working with a new product design team, the first question is “what does our
Etsy fmr CPO on Growth Products (Part 2) Every business has different goals in mind when they launch growth products. At LinkedIn, we
Apple Music fmr VP on Product Design (Part 2) As product leaders, we’re all competing for attention within the same audiences. Creating a
The Framework for Growth Products As product managers, we need to think about growth products as salespeople. There’s a common stereotype
Economics Expert on Product Markets (Part 3) People turn to the middleman because they are viewed as a trusted nexus in a product market
HuffPo Fmr Product Head on Product Design (Part 3) As news organizations have shifted their focus toward online content, the industry has
There’s More To Product Design Than Just Data When it comes to product design, using data is pretty much a given at this point. We all
Economics Expert on Product Market (Part 2) Every business transaction has a cost. The combination of these costs from all sides of a
HuffPo Fmr Product Head on Product Design (Part 2) In recent years, tools for reach have completely changed the ways in which people access
Product Design Drives News Engagement More people are visiting news sites than ever before. However, the problem is that they're not
Introduction Marina Krakovsky, an economics expert and business journalist, shares her insights on the role that the"middleman" has
At the beginning of my career, I didn’t know what product management was. I worked in sales and fancied myself an evangelist for my
Smart people learn from their mistakes. Wise people learn from the mistakes of others. Hear what LinkedIn fmr Product VP Joff Redfern would
Box fmr SVP on Enterprise Software (Part 3) Back in 2005, Box was founded by two high school kids named Aaron Levie and Dylan Smith. At the
When Steven spoke, I remember distinctly that the Product Management function at Microsoft was initially formed to bring order and
My first real job out of college was with Fujitsu, a $50 billion company. I thought I’d be there for 35 or 40 years. I figured I’d get
Box fmr SVP on Enterprise Software (Part 2) By the start of the 21st century, the landscape for enterprise software began to shift and
General Assembly CPO on Product Management (Part 3) Working with your product management team, there are a number of ways to solve for
Origins of Enterprise Software Larry Ellison (co-founder of Oracle) and Bob Miner are responsible for creating the very first framework for
General Assembly CPO on Product Management (Part 2) When you think about friction, it normally comes across as a negative. However, there
I think the meaning MVP has been kind of bastardized. A lot of people now use it as justification for including lots of features that have
Product Management: Friction In the end, mitigating friction and understanding pain points for customers will add a human touch to your
How To Create Collaboration At Scale Collaboration can come in many flavors. We may call it Slack, Hipchat, Google Drive, Office 365 or
This article was originally published on mironov.com by product leadership guru Rich Mironov in August 2017. In a well-run organization,
This article by Rich Nutinsky originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe now!
I love a good debate. You know that saying “playing devil’s advocate?” I’m pretty sure it applies to me. The instant I’m
Your Guide To Team Building 101 The answer is anything and everything that is needed to get the product out the door and keep your users
Product Manager Skills from Four Product Leaders Jackie Bavaro (Asana Head of Product) I was on the debate team in high school and
This article was originally published on mironov.com by product leadership guru Rich Mironov in May 2017. This article explains why it’s
Introduction About the Podcast - Making A Difference: How is technology making a difference in your life today? On today’s episode,
Would you want to be the smartest person in the room? What if you had the choice between that and having the most emotional intelligence in
Introduction With more than 40 years in product management, David Fradin is among the most accomplished and celebrated product experts in
How do you go about building a great product? Being today's “Uber for X” works great, some of the time. But following the path of
This article by Diane Pierson originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe now! I
Product Strategy and Execution How do you reconcile vision and execution? Netflix Former Product VP Gibson Biddle shares the two models he
When I meet product experts, they almost always say they rely on data and analytics to give them the hard evidence needed to build their
Driving Growth Through Non-Customer Understanding Businesses and product managers love to shout about being “data-driven.” Data is
In our careers, we face a different variable - which is how our role as a product manager is perceived. I’m not referring to a
Introduction Note: This podcast has some minor sound issues, our apologies for the audio inconvenience. About the Podcast: How can
Introduction Dorie Clark is an accomplished leadership coach and author of career coaching guides to help professionals develop their
Shortly after training, I had a meeting with customer support. The conversation went something like this: “We have this terrible error.
Growth Products: Understand Your Business Stage As product leaders, it's safe to assume that we are all focused on growing our business.
Building Products with Distributed Teams You can manage a roadmap easily in a small colocated team; but how do you maximize impact when
This article was originally published on mironov.com by product leadership guru Rich Mironov on August 8, 2017. His article is a first-hand
Building Strong Agile Foundations Agile transformations are about people. Frameworks and practices can help, but a successful
Introduction The world is changing at an incredible pace. Our daily routine is being completely changed by new innovations that seem to
Introduction About the Podcast - What Makes A Great Product Manager: Founder and CEO of Product School, Carlos González de
Product North Star: Work With Purpose When setting your product north star, it's easy to think about the size of the prize in dollars.
User Science as a Superpower Successful product managers help their organizations identify and build magical products. These products solve
Introduction The art of listening is critical for product managers to understand user needs and create products that connect with the
studioRed Founder on Product Design (Part 2) nWhen you look at product design, our primary focus has to be the end user and delivering a
Building Habit-Forming Products What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the
Turbocharge Product Development Master the art of prototyping by learning six core principles honed by Oculus Design Engineering Head
Building Workplace Software Why do we have different standards for our tech products dependent on context? Why do we expect beautiful and
Product Excellence Under Uncertainty Product excellence and software is hard. Getting the product right is challenging enough, and unless
Personalization Is All About Perspective You've probably heard the term "personalization" come up at your organization in recent years.
Introduction About the podcast: Intelligent automation. Founder and CEO at WorkFusion, Max Yankelevich, talks about his desire to build
Make Anyone Use Your Product The success of a product is increasingly defined by the 'why' someone will use a product, over the 'how' it
Set Product Goals that Matter Teams do their best work, collaborate more efficiently, and are highly motivated when there are clear metric
Getting Your First Million Mobile Users Joel Freeman, Co-Founder of Mobula, talks about how to launch products that attract millions of
Executing Masterful Product Launches Small, iterative launches are widely considered best practice for product development, and is the
How do you go about unlocking growth as your product reaches broader and broader audiences, crosses borders and solves big, global
Introduction Gaurav Hardikar is an e-commerce innovator focused on enhancing the online retail experience. While online retail continues
Introduction About the podcast: In this compelling conversation, Jules Walter discusses his role at Slack to drive user growth. He
Introduction About the podcast: In this interview, Katherine Kornas talks about Pandora's commitment to both culture and innovation. She
Introduction Join me for a review of product management insights from five leading product experts: Marty Cagan, Teresa Torres, Jeff
Build a Billion-Dollar Marketplace Marketplaces are changing the way we work, buy, travel and more. Their business model could well be the
Introduction About the podcast: On this episode, former FBI High Stakes Negotiator Chris Voss shares the nine effective principles
How do you go from product development to running a marketplace that creates thousands of jobs and is valued at over $1Bn? Upwork CEO
Introduction About the podcast: Joyce Solano talks about her experience learning how to reinvent of Adobe from a software company to a
Introduction About the Podcast: Stuart Foster talks about the importance of simplicity in making your brand stand out in the marketplace.
Introduction About the podcast: In this podcast, Anneka talks about understanding the art and science of customer relationships,
Introduction From launching successful consultancies to crafting academic studies, Jeff Gothelf is an expert in understanding the
Leading others, influencing, giving feedback is part of every product manager's job, but it can make people uncomfortable. Criticizing
Introduction About the guest: A recognized expert and thought leader on the future of work, Sally Thornton founded Forshay in 2011 to
We're super excited to announce that WeChat has partnered with Products That Count to boost our community. WeChat is kinda the Facebook of
Go-To-Market Strategy: Avoid The Missing Link In my career, I have been very fortunate to invest in startups that have gone on to be
Introduction About the guest: Clara Nam has an extensive background in product design. She previously worked at Samsung as a visual
Introduction About the guest: Sachin Rekhi is a serial tech entrepreneur and product executive based in Silicon Valley. He was most
Introduction About the guest: Nell Watson FRSA is an engineer and entrepreneur who grew up in Northern Ireland. In 2011 she founded
Product Design At Its Best SC Moatti (Products That Count Founder) Today, we are much more connected to mobile products. In other words,
Introduction About the podcast: Code for America product lead Alan Williams shares the great work he and his team are
Companies invest billions of dollars in designing new products every year, but more than 70% of those products fail to monetize
What are the fundamentals of building great products at scale Former Uber product exec Frederique Dame reveals why it is critical to have a
Introduction About the Guest: Rich Mironov coaches product executives, product management teams and agile development organizations.
Introduction How can products make a bigger impact through informed design? Are you putting the customer first when designing products?
Introduction Teresa Torres is a leading expert in product discovery, helping organizations identify new product opportunities that are
Career Hacks for Product Leaders Product leaders seem to have it all within the product. But, how does a new product manager start or hack
Introduction About the Guest: As a founder, venture-backed CEO, public company executive and now venture capitalist, Anne Dwane is
Introduction About the Guest: Leah Hunter has spent her career exploring the intersection of technology, culture, and design. She writes
Introduction About the guest: Alistair is an entrepreneur with a background in web performance, analytics, cloud computing, and
AI Products: Using Data Effectively We live in an increasingly mobile-first world. People are using mobile technology on a daily basis in
Introduction About the guest: Andrea is Head of Customer Success at ProdPad, a SaaS web tool designed to help make the product managers'
How do you bring new users on board in ways that keeps them coming back? Slack head of growth Merci Victoria Grace reveals the secrets
Introduction About the guest: Mark Levy is the founder of Levy Innovation LLC, a positioning and branding firm that consults with CEOs of
Introduction About the guest: Marie Perruchet is the founder of One Perfect Pitch, a consulting firm based in San Francisco. One Perfect
Introduction For more than 20 years, Pierre Khawand has been a leading voice in driving productivity for leading organizations. In
Amazon started as an online book store and today, it's a leading retailer and cloud computing giant. What are the secrets behind Amazon's
Growth Hacking Best Practices How do you go from zero to thousands of users overnight? How do you quickly grow a community online? How do
Introduction About the guest:Professor Van Alstyne is a Professor at Boston University, a Digital Fellow at MIT and the co-author of
Conversation and messaging-based interfaces are becoming the new norm in the post-app economy for next-generation mobile services, commerce
Introduction About the podcast: Bestselling author of Reinventing You, Dorie Clark shares advice and best practices on how to stand out,
Innovation: Scarce/Expensive to Ubiquitous/Cheap I'm sure that many people have told you, "we're living in an amazing time." While this may
This 3-min video gives the highlights of the Mobile Formula, the 3 rules behind making a successful mobile product. We so identify with our
Taking Netflix From Good to Great How do you build products and brands people love? Netflix' ex-VP Product, Gib Biddle, shares how his
Leadership: Inspire Greatness In Others Through the years, I have studied the leadership habits of executives and top professionals. My
This article originally appeared in the Huffington Post at this link: . Mobile has eaten the world... Yet despite my experience at
This article originally appeared in the Huffington Post. Mobile products are with us all the time. They're embedded in our lives on
Introduction About the podcast: Product guru and bestselling author Dan Olsen talks about what makes for great products, great
Disrupting Knowledge In a world that keeps changing faster, knowledge becomes obsolete quickly and big institutions like Harvard struggle
Introduction About the podcast: Yelp Product VP Eric Singley talks about growing products at Yelp in the early days and shares what he
We are psyched to invite you to a special holiday party. How special? 1. Super speaker line up--> viral growth wiz Karen X. Cheng, who
Introduction Robbie Baxter is a leading expert in sharing the benefits of today's membership economy. As Robbie explains, leading
Slack Growth Strategies Slack growth has showed no signs of slowing down. In only two short years, Slack has become one of the
This article originally appeared in the Huffington Post. Check it out here. In the mobile revolution, user behaviors and technology
Introduction About the podcast: on-demand economy and platform thinking guru Sangeet Paul Choudary talks about what makes a great
Everyday Disruption Everyday disruption is tough. How do you go about disrupting daily habits that haven't changed in decades, such as
This article originally appeared in the Huffington Post here. Sometimes, mobile products appear so simple that they feel obvious, as in
Introduction About the podcast: Growth hacker Chris Neumann shares growth hacking trends. Founder of conversion optimization firm
Introduction Joe Robinson is a design guru with years of experience in driving innovation at leading organizations in Silicon Valley.
Growth Hacking: "Unicorn" Lessons In recent years, growth hacking has emerged as a top priority for modern product organizations. We all
This article originally appeared in the Huffington Post. Over the past five years, I've interviewed thousands of Silicon Valley
Disrupting TV How do you create disruption in a complex ecosystem? Is an aggressive stand against the industry, such as Uber's, the only
Disrupt Yourself How do you dramatically change your personal habits, from health to finance, career and happiness? myFitnessPal marketing
This post originally appeared in the Harvard Business Review. A growing number of publicly traded consumer internet companies are making
Big Data 101: The Holistic View When I first joined Facebook, the company was not effectively leveraging data to make informed product
Three is my favorite number. Three little pigs, three Cs of relationships, three musketeers. According to Wikipedia, it's a writing rule,
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do
Achieve the Impossible How do you actually go about achieving what most people think is completely impossible? Trulia founder Sami Inkinen
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The Workplace of the Future A well-designed workplace is critical to attract A-players and build at first-class culture. The traditional
Create Better, Faster Products How do you know what to build next? Whether you've just got an idea or already have users/customers, you're
Create Great Tech Teams Facebook's ex-head of mobile development Jocelyn Goldfein shares best practices in building great software
You Are What You Buy By popular demand, we are bringing another bright member of Dan Ariely's Irrational Labs to discuss the impact
Early stage startups typically don't have dedicated product managers / product owners. But once they get to 30 people or have a few
Cloud Meets the Internet of Things Internet of Things (IoT) devices do not exist on their own. IoT devices are almost always closely
Conversion Rate: Measurable ROI Today, growth hacking is top of mind for every organization. There are many ways to advance your business
Money by Design Money is deeply intertwined with our culture, our relationships, and our choices. Money has been around in various forms
Building Great Products Behavioral economists provide a framework to understand when and how people make errors. As product managers, how
Creating Brand Names with Buzz First of all, one of the most critical decisions for new products is—its name. Our guest this month is
Mobile Growth Best Practices Mobile growth expert Yann Kronberg shares his best practices in hacking mobile growth. We all know user
How Information Spreads Information spreads fast on Facebook. We see that many social networks such as Facebook and Twitter have a
Lean Products Analytics By now, almost everyone is familiar with Lean Startup. A lot of people find themselves trying to iterate through
Introduction We recently sat down with Universal Electronics SVP Product & Technology, Arsham Hatambeiki, to discuss building AI
